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What Gender and Sexual Politics Are Doing To The Magic Kingdom

Economics in the competitive market of streaming services was already a big problem before Disney went against the grain in Florida.

By Jason Ray Morton Published 2 years ago 3 min read
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What Gender and Sexual Politics Are Doing To The Magic Kingdom
Photo by Sandro Gonzalez on Unsplash

Disney’s Taking A Beating

Pressure on Walt Disney Company’s board to oust CEO Bob Chapek has gotten worse. News that Netflix’s subscriber growth has come to an end has shown that Disney’s streaming efforts may have peaked, or will do so very soon. To make matters worse for Disney Ceo Bob Chapek, the long-held, special status that Disney has benefited from has come under assault by Florida republicans and Governor Ron Desantis.

Much of Disney’s current situation with the Florida republicans is because they are upset with Disney’s stance on education about sexual orientation and gender identity in public schools. Chapek, a key figure at the center of the Disney story, could discover his streaming strategy may no longer work.

This week Disney’s shares have hit a low at $124.11, a breathtaking drop of 31% in a year, leaving Susan Arnold, Disney’s board chair, to decide whether to bet her legacy on Chapek or replace him. Any replacement would hopefully be from the outside and by someone who has not been part of the company's recent problems. It’s likely time for Disney to bring in someone from the outside and distance themselves from the politics of today, getting back to the business they are good at.

Photo by Gui Avelar on Unsplash

Lawmakers Vote To Remove Special Governing Status From Disney

On Thursday, April 21st, the Florida House Of representatives voted to pass the bill withdrawing self-governing status from the Reedy Creek Improvement District. It’s headed for Governor Desantis’s desk for a signature.

The challenge to corporate heavyweight, Disney, is to strip special status privileges that were granted in 1967. Since 1967 Disney in Florida has essentially been its’ own jurisdiction, enjoyed special tax statuses, and maintained its’ own fire department, waste management service, law enforcement, and debt. Disney, essentially, has been its’ own county.

If you haven’t paid attention to this story, Governor Ron Desantis, has been very critical of Disney in recent months for their “Woke” policies.

Most suspect that this is a hardline response to Disney’s openly voiced stance against the recent ‘Don’t Say Gay' bill, which was signed into law in March. The law prevents classroom discussions about sexual orientation or gender identity in grades from kindergarten to 3rd grade.

DisneyPlusOps, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Disney’s Streaming Business

Disney’s streaming business centers around Disney +, ESPN +, and Hulu. Between the three services, there are nearly 200 million subscribers with an estimated 130 million on Disney + alone. Streaming services have become more crowded as the years have passed, with Discovery and Paramount heating their offerings. Two of the biggest companies in the world have continued their assault on traditional media companies, Amazon and Apple.

Investor concerns about Disney are whether the streaming services are correctly priced, and whether or not it will be forced to take advertising to offer lower-priced streaming alternatives. This is the news coming from Netflix’s Corporate offices, that Netflix has begun looking into taking advertising to offer affordable pricing options to fans of the streaming giant.

Screenshot By Author

Final Thoughts

Disney hasn’t been this down and out since the early 2000s. It was in 2005 when then CEO Michael Eisner was excommunicated from the ranks of the corporate giant. There seems to be a myriad of reasons for Disney’s stocks to be in the tank. They range from pandemics to politics.

In the meantime, the current chief board officer has a task in front of her and could be gambling with her professional reputation. Keeping the current CEO is a bone of contention with investors. Then, there are the woke policies that seem to have put a target on Disney. Could a change in leadership be in the future? It could happen sooner than we know. Until then, Disney shares will likely be stuck at current levels or below. As of this writing, their stock continues to slip, but what it’ll finish at is hard to tell until the effects of losing their 55-year protected status are fully analyzed.

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About the Creator

Jason Ray Morton

I have always enjoyed writing and exploring new ideas, new beliefs, and the dreams that rattle around inside my head. I have enjoyed the current state of science, human progress, fantasy and existence and write about them when I can.

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