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How is Nykaa Revolutionizing the Online Beauty Industry?

Nykaa is one of the fastest-growing e-commerce companies in India, and it's easy to see why: they have a great selection of products from top brands, with some amazing deals.

By Manreet BrarPublished about a year ago 6 min read
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Nykaa, the online beauty platform founded by Falguni Nayar in 2012, is moving to the forefront as a leading beauty and wellness destination. In July 2018, Nykaa already had 1 million monthly active users on its platform. The company crossed the $200 million revenue mark in 2017, with a projected valuation of $700 million. In March 2019, Nykaa launched its first brick-and-mortar store at Phoenix Market City in Chennai.

Nykaa serves its customers well; perhaps that is why it has been successful. It has some amazing advice about how to look your best in the form of videos, articles, and more. In fact, you can even watch Nykaa's founder Falguni Nayar give makeup tips! For anyone interested in beauty products and looking better (or simply wanting to learn how), there's no better place than Nykaa.

Nykaa-one of India's fastest growing e-commerce companies

Nykaa-one of India's fastest growing e-commerce companies founded by Falguni Nayar in 2012, is moving to the forefront as a leading beauty and wellness destination. Nykaa's mission is to inspire women to be their best selves, from head to toe, by offering them an unrivaled range of high-quality products at affordable prices. With its growing portfolio of over 2500+ brands and 12 million+ products (including 25000+ curated items), Nykaa has become one of India's largest online beauty destinations, with millions of loyal customers across all geographies.

Nykaa wants you to become your own makeup artist! They have curated a wide variety of products ranging from skincare & haircare essentials; makeup palettes; fragrances; bath & body care products; hair tools, etc., so you can experiment with different looks every day without spending too much money!

In July 2018, Nykaa already had 1 million monthly active users on its platform.

Nykaa is a leading beauty and wellness destination with a portfolio of over 2,000 products from more than 300 international and national brands. In July 2018, Nykaa already had 1 million monthly active users on its platform. This means that you're almost certain to find something that you like among their wide selection of P&G's products (such as Olay), premium brands (like Clinique), and niche lines like Patanjali Ayurveda — all at discounted prices thanks to their cashback offers!

The company crossed the $200 million revenue mark in 2017, with a projected valuation of $700 million.

Nykaa is an online beauty retail brand operating out of Bengaluru. The company was founded in 2014 by Falguni Nayar and her husband, Sanjay Kapoor, who also served as CEO until June 2017.

Nykaa crossed the $200 million revenue mark in 2017, with a projected valuation of $700 million. Its revenue is expected to increase further this year as it taps into both its existing customer base and new customers via partnerships with brands like VLCC and La Mer.

The company has also partnered with popular Bollywood stars like Alia Bhatt, Sonam Kapoor, and Anushka Sharma for product launches that have boosted sales significantly. Nykaa’s competitors include Amazon India, Flipkart, and Sephora.

Falguni Nayar has described Nykaa's dream

Falguni Nayar, the CEO of Nykaa, has described her company's dream to become "India's first integrated platform for the beauty and wellness industry." In order to achieve this goal, Nykaa is working on ways to provide its customers with a one-stop shop experience where they can buy products from various brands at affordable prices.

Nayar foresees making Nykaa a one-stop shop for women seeking good advice on beauty products.

The company is currently the largest online retailer of beauty products, but Nayar plans to expand the business, making Nykaa a one-stop shop for women seeking advice on beauty products.

The company already has a wide selection of products from top brands, from kajal to lipstick to serum and everything in between. Nayar says she wants to offer more options for consumers who want to experiment.

"We have an amazing team of experts who can guide you through the journey," says Nayar of her staff's knowledge base. "They are constantly learning about new trends and techniques."

Nayar also points out that there are plenty of resources available through videos and articles on the website, including tips on how to look your best with makeup or without it—and even how important it is not just what you put on your face but what you put in your body!

Nykaa serves its customers well; perhaps that is why it has been successful.

Nykaa is a beauty retailer that sells products from a wide variety of brands. Many people are drawn to Nykaa for their selection, but it's more than that: the company also provides its customers with advice on how to look their best and tutorials on how to use the products they buy.

This approach has proven successful for them; Nykaa has over 1 million followers across social media platforms like Facebook and Instagram. If you're looking for a girl's dream to come true online, this is it!

Nykaa is the best online destination for fashion and beauty

As an online store, Nykaa is committed to offering a wide range of products that cater to the needs of all its customers. The website sells makeup, skincare, hair care, and bath & body products from some of the most well-known brands worldwide. This means you can get your hands on a range of skincare products like face wash from brands such as Neutrogena and Olay.

For those who want something fun for their makeup bag, this site also offers lipsticks from brands like Lakme and Maybelline New York, which are available in different shades, including bold reds, pinks, and nudes so that you can find the right one for your look.

Nykaa has a wide selection of products

Nykaa has a wide selection of products from top brands, from kajal to lipstick to serum and everything in between, with some great offers too. Plus, there are some great deals on Nykaa products too.

If you'd like to know more about the revolutionary ways Nykaa is revolutionizing the online beauty industry, please visit Next Galleria Mall, the best mall in Hyderabad, where you will find the new flagship Nykaa store located on the first floor, offering a wide range of products including cosmetics, skincare, hair care, and body care products. The store has been designed keeping in mind the brand's signature look.

Nykaa has some amazing advice about how to look your best

Nykaa has some amazing advice about how to look your best in the form of videos, articles, and more. The site also has a wide selection of products from top brands, from kajal to lipstick to serum and everything in between.

For anyone interested in beauty products and looking better, there's no better place than Nykaa.

Nykaa is an online store dedicated to beauty. They bring you the best in cosmetics, skincare, and wellness products from all over the world. Their range includes everything from makeup brushes to hair styling tools, nail polish and nail accessories, sheet masks, lipsticks, eyeliners, face creams, and serums.

You can easily buy these products at Nykaa as they provide free shipping on orders above ₹500/- They also offer cash on delivery option if you don't want to take a risk by paying online.

For anyone interested in beauty products and looking better, there's no better place than Nykaa.

Conclusion

Nykaa is one of the fastest-growing e-commerce companies in India, and it's easy to see why: they have a great selection of products from top brands, with some amazing deals. They also offer some great advice about how to look your best in the form of videos, articles, and more. If you're interested in beauty products and looking better - there's no better place than Nykaa

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About the Creator

Manreet Brar

Hello, I am a freelance writer for fintech & B2B SaaS brands. Some companies I’ve written (or ghostwritten) for include HubSpot, Forever21, AHQ, Spacemonkey, VIVO & Canva.

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