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An Exchange in Fashion

JEOFROI

By JEOFROIPublished 3 years ago 3 min read
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JEOFROI

Ever since we were little boys, we have been inspired by fashion's ability to transform and evoke emotion, Understanding the power that garments have to move those experiencing it. With vigor, we moved forward to study the elements of fashion design in hopes to better learn how we could hone our strong and uncontrollable love for the craft. Through interning for free, working in design studios for stipends, and launching our own small brand. Fashion design has become “the why. We create in hopes that the masses will one day understand and embrace our vision and understand fashion design's relevance and importance.

Fashion, like many other forms of art, has the ability to freeze and capture moments in time. It stimulates the senses through movement, cut, color, and inspiration. It can transport you back using elegant nostalgic nuance, and usher you into the future using futuristic frill. Its ability to do so is where our obsession lies, and through creating these moments we find deep fulfillment and purpose. The idea that we can create a blouse that becomes a favorite thrills us, using a color inspired by your grandmothers’ apron and prints reminiscent of her 1950’s flower garden. We want to create connection, and love and passion. Bridging visual and tactile elements to cohesively develop a moment that you would love to live in. Working together and brainstorming a fantastical escape from the mundane, leading you through a beautiful door and into the workroom of possibilities. This is our goal and what we live to do.

It is so important that art is supported. It is even more important that fashion design is. Fashion is the form of art that we live our day-to-day life in. From the motif on your favorite coffee cup, to the color of the shirt you wear to work, even down to your socks, Design is everywhere.

Do you love the way your shirt fits?

That’s fashion design.

Your favorite pair of jeans hug your hips perfectly?

That’s fashion design.

We take these moments for granted not understanding the impact they have on us and what they mean to us emotionally and mentally.

In a perfect world we would love to monetize our brand by creating a made-to-measure custom service. We would develop small capsule collections inspired by our clients. This process would work through a consultation, or a strategically developed questionnaire. Through these tools we would learn more about our patron’s lifestyle, their desired moods, aesthetics they gravitate to, time periods they love and overall life inspirations. Using these acquired personal preferences’ we would create and develop custom bespoke and made-to-measure moments that they would be able to enjoy and live their lives in.

Through this exchange we would be able to truly work within the realm of our passion in such a meaningful and personal way, and in more of a way that feeds our desire of connection and realization of fashions importance. This process would allow us to connect straight to the wearer. Through this connection and understanding of the inspirations and desires of our clients, we would create unique and personal experiences that would enhance their lives and allow them to gain artistic license and control of how they wish to be visually experienced and perceived.

We understand how fashion can sometimes read intimidating. We want to create a space to help people understand that style is truly personal, and we all have the power to be inspirations and muses of our own lives. We hope to aid in developing connection and evoking emotions that tell a story of who you are and who you dream to be.

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About the Creator

JEOFROI

Your favorite designer duo Jeffrey & Roy.

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