Everything You Need to Know About Bulk SMS API!

When it comes to executing an omnichannel marketing approach, SMS remains the most vital communication tool for businesses. And not just for marketing, bulk SMS service is used for sending instant OTPs, automating appointment reminders, sending abandoned cart messages, and so on. The increasing reliance on SMS marketing is due to its ease of use and cost-effectiveness. Gartner reports that SMS open and response rates, respectively 98% and 45%, are better than emails, proving that with witty copies and productive SMS campaigns, businesses have a chance to better customer engagement and proactiveness.

Few Words Regarding The API:

• Bulk SMS drives are usually sent from a dedicated piece of SMS software and API Panel, whereas SMS sent through the Bulk SMS API are sent through integration with a respective piece of software.
• Somebody receive reminders via text message for positions with dentists and doctors. These reminders sent automatically by the software at a time convenient for you.
• Bulk SMS campaigns can used to send marketing and informative messages. Texts sent through bulk SMS gateways are usually non-marketable and are not 'transactional'.

What is bulk SMS API?

Bulk SMS API is software that allows businesses to add SMS to their existing platform, third-party application, mobile application, CRM, or website. All you have to do is fulfill a few parameters, and you can send customized SMSes to a large customer base. You can even schedule campaigns any time during the day, depending on the time zone of your customers.

How does bulk SMS API function?

The bulk SMS API is an HTTP REST API that allows you to send marketing messages via internal applications and software. This means you’ll be sending messages to your customers via the code. With bulk SMS API, you can trigger notifications on autopilot based on pre-established parameters. Once you have integrated bulk SMS API into your internal software or website, you can send an HTTP POST request, automatically triggering SMS campaigns.

There are two types of bulk SMS services you can avail of:

Static bulk SMS: These are typically reminders, product updates, promotional messages, etc., that remain the same and can be easily cached.

Dynamic bulk SMS: This is when you send personalized texts to different users based on their preferences, behavior, time zone, and stage in the purchase journey.

When can you use bulk SMS API?

You can use bulk SMS API every time you want to send bulk SMS service to a large number of customers. Depending on your industrial genre, such bulk SMS service can be used to send promotional messages, appointment confirmations, status updates, educational information, etc.

The following are some ways you can use bulk SMS API;

#1: Promotional SMS campaigns

The most usual use case for bulk SMS API is promotional messages. Businesses can stay connected with their customers via regular SMSs and inform them about new offers, discounted products, events, upcoming season sales, etc. For widespread promotions, you can ask your bulk SMS service provider to provide you with a list of global prospects and send customized messages.

#2: Regular updates to customers

Often, banks send periodic updates to their customers regarding debit and credit details. eCommerce merchants remind customers of abandoned carts, back-in-stock products, upcoming sales, order delivery updates, etc. All of these messages can be automated with bulk SMS APIs.

#3: Announcements or edifying messages

Businesses also use bulk SMS service to inform consumers about any latest development, like stores being open or closed, stock delayed, orders stuck at a delivery center, changed schedules, etc. Moreover, various governmental organizations also use bulk SMS APIs to inform customers about important updates, best practices, health-related details, and so on.