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The Decline of The First Beer Family

Part 1

By Berard JacksonPublished 2 years ago 3 min read
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Anheuser-Busch? The 150-year-old Busch company is the product of a marriage between the Anheuser-Busch and Busch families. Known as "the first family of the American beer industry", the Anheuser family has won numerous honors in the major business rankings, and once enjoyed unlimited prosperity. However, after it was bought by InBev in 2008, its "last CEO", August? Busch IV had been quiet for a long time until a recent TIdbits brought him back into the limelight...

The global beer market has seen a flurry of mergers and acquisitions in recent years. The most eye-catching of all was the merger three years ago of InBev, the industry leader, and Anheuser Busch, the runner-up. Although InBev was the leader of the merger, its name was first placed in front of the name of the new company because of its long history and strong brand as the maker of the famous Budweiser beer, forming the situation of "AB InBev" (Anheuser Busch InBev).

At the time, a biographer described August Busch IV as "a man with a reputation and a taste for adventure." But now, no matter how risky, he can hardly restore the family's former glory.

"The King of Beers"

Although the birthplace of beer was ancient Egypt, Germany is the country where beer culture took off. On the Mississippi River in the United States, the beer industry did not take off until the 1850s, when German immigration soared. The two founders of Anheuser-Busch were German immigrants.

In 1852, a German immigrant named George Schneider founded a small brewery in St. Louis on the Mississippi River. Eberhard Anheuser, a soap maker, and fellow German immigrant is a shareholder. In 1860, the brewery encountered financial difficulties, Anheuser took the opportunity to buy all the shares and became the sole owner of the brewery. That same year, Adolf Busch, a 21-year-old German immigrant, opened a brewery in St. Louis and became a supplier to Anheuser.

For Anheuser, a former manufacturer, the wine itself was not a problem, but the marketing of the product was. Soon after he took over the brewery, he found himself hopelessly in debt to his supplier, Adolf, on top of sales. At this point, Adolphe shows just how interested he is in two things: the winery and Anheuser's daughter, Lily. They hit it off, and in 1861, Adolf married Lily and went to work in his father-in-law's factory.

In 1875, Adolf Busch became a partner and the winery was officially renamed Anheuser-Busch. Five years later, the elder Anheuser died and Adolfo became head of the family business.

Unlike his father-in-law, the young Adolf was good at marketing. In the United States at that time, since there was no bottle packaging or refrigerated transportation equipment, draught beer was generally sold locally, and the product did not leave the town. Therefore, the breweries were all small and difficult to grow.

Adolf decided to break the pattern. He first established a chain of cold beer houses in various locations, then approached his friend Carl Conrad and convinced him to sell his newly developed beer bottling technology, which would allow Adolf to ship beer across the country for sale.

With the hardware out of the way, how to find a beer recipe that will please everyone, or at least most people, is even more challenging, given that different breweries have different recipes from place to place and therefore different tastes from place to place. Adolf spent a lot of time traveling around Europe, tasting beers, and finally found a drink in the Czech Republic that "amazed" him -- Budweiser, later known as Budweiser.

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About the Creator

Berard Jackson

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