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301K Challenge: How to Build an Online Business Marketing Plan

online-business-marketing plan

By Oemer YILDIRIMPublished 2 years ago 4 min read

301K Challenge: How to Build an Online Business Marketing Plan

Launching an online business isn’t easy, especially if you don’t have the proper skills to market it. The most successful online business owners know that no matter how great the product or service, if customers can’t find it, they can’t buy it and the business will fail. This is where marketing your business comes in. By following some of these strategies and tactics, you can be sure your company stays top-of-mind with potential customers and turns profitable quickly. These are just a few of the ways to make sure your online business is marketing effectively

Before you start

The key to any marketing plan is identifying your target market, which you then use as the basis for all of your marketing efforts. This is no less true for online businesses. In order to know what products or services you need to provide and how best to provide them, you first need a good understanding of the people who are likely to buy from you. What do they want? What are their needs? Who else competes with you for these people's attention?

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Set your goals

The first step in building a marketing plan is setting your goals. What are you trying to achieve? What are the milestones for your business? For example, if your goal is to increase new customer acquisition by 10% within 12 months, then start by developing a goal statement like this one: Increase new customers by 10% in 12 months. Develop a clear and concise goal statement that describes what you're trying to accomplish and set timelines for when you want to see measurable results. Break it down into manageable steps so that there is something concrete to work towards at every stage of the process. Use examples from other businesses in your industry as well as others outside of it so that there are ideas that may be transferable but don't just think about what's going on in your industry-think about what's going on with other industries too!

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What does success look like?

The success of your business is a personal and individualized goal. To make this blog, I want to focus on the general concept of success for online business as it pertains. What does it look like? It doesn't always look the same from person-to-person and business-to-business. For some, success may mean making enough income from their online business that they no longer need their day job.

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Who is your customer?

Do you have a hobby or something that you love doing? What about a skill that you know you're good at? If so, this is the perfect time to turn it into your very own online business. You can make money from home by teaching people how to do what you're good at. But before you start your new business, there are some things that you should know.

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Who are your competitors?

It is important that your marketing plan includes some key strategies that will help you stand out from the competition. The first way is by providing a superior customer experience. One way to achieve this is by delivering items in a timely manner, offering additional perks like gift wrapping, and using quality packaging materials. It also helps if you offer easy return policies and if you allow customers to review products without requiring them to purchase first. Another key strategy for standing out from the competition is by being creative with your marketing message.

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ap out your entire sales funnelM

The funnel is your process for turning potential customers into paying ones. You want the top of the funnel, where you have a wide pool of prospects, to be as big and wide as possible. The middle part of the funnel, where you are trying to turn browsers into buyers, is narrower but still has a lot of prospects. The bottom part of the funnel should have just one person in it – that's your customer.

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Choose some analytics tools to track

In order for your marketing plan to be successful, you'll need a variety of analytics tools at your disposal. For example, you can use Google Analytics to monitor how many visitors are visiting your site and how long they're staying. You can also use Google Adwords Keyword Tool to find out which keywords are most commonly searched by users and the popularity of those searches on a global scale.

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Create a plan of action

1. Develop a marketing plan and identify a target audience 2. Determine the best marketing channels 3. Create a marketing budget 4. Implement your plan, measure, and adjust 5. Stay consistent with your efforts as you go about this process. You may want to keep track of what works for you or use someone else’s template as a starting point for how to create your own online business marketing plan

Stay up-to-date on any changes in the market (new social media platforms) or changes in consumer behavior (shopping habits) that can impact how you market your product or service

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how to

About the Creator


I'm an online marketing manager, I'll show you where you can best earn money with my link.

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