Dispensary Packaging Strategy 2021
Take a look at some dispensary packaging strategies for 2021 and what you can do to improve your methods and increase your bottom line.
These days it's important to have an effective packaging strategy if you want to keep up with your competition. The packaging you decide upon for your products plays a significant role in how your target market receives them, the perception of your brand, and the quality in which the products are in when the consumer opens them.
With that said, let's take a look at some dispensary packaging strategies for 2021 and what you can do to improve your methods and increase your bottom line.
How effective is the packaging in your dispensary company?
First off, let's address what purpose packaging serves for a dispensary packaging company:
- Protection of the product - keep the item safe and protected against contaminants, tampering, sunlight exposure, and so on.
- Portray your brand - show what your company stands for with your packaging. What is your message/mission?
- Give the consumers confidence in the product - the packaging should include all relevant legal information, as well as show evidence that it's tamper-proof.
- Stand out from the competition and attract customers - the cannabis industry is booming, and so too is the competition. You need to think of unique ways to make your product stand out from the crowd.
You should measure the success of your packaging based on how well it serves each one of these areas. Granted, it's not easy to quantify some of the categories; however, the more honestly you look at your current packaging and spot where you could improve, the better.
It's important to remember that cannabis companies have a particularly hard time when it comes to advertising and cannabis marketing due to the stringent laws placed on the industry. For example, most outdoor billboards and public spaces are off-limits as they are in the view of minors.
This places even more importance on your packaging, as most consumers will only see your brand for the first time when they are face to face with the product.
Ways to improve your cannabis packaging strategy
Here are some simple steps for you to follow so you can improve your cannabis packaging strategy. Not all of them will apply to your particular products, so feel free to take what you want from the list:
Go back to the drawing board and develop new ideas for your dispensary packaging design
No matter what stage your business is in, it's always worthwhile to go back to the drawing board from time to time and reevaluate your methods. Is your current packaging design working? What are its drawbacks? Does it appeal to your target market?
Conduct a survey and get some honest feedback on your packaging. If you have a new design in mind, ask people what they think of it first and whether or not it's better than the one you currently use.
Keep it simple - Remember what the main function of packaging is
Don't over complicate the process. What should your packaging look like? Tick off all the necessary boxes and make it as uncomplicated for the buyer as possible. Have all of the required legal information easily visible, and explain the contents of the packaging. Sometimes, less is more.
Consider your brand at all times
When coming up with your design, you need to keep your brand image in mind. Make sure it matches the message your company wants to portray so that it's relevant. You want your customers to feel like they can trust your brand and that they know what they're getting when they purchase your product.
If you're a luxury product, you should have high-end premium packaging. If you're a company for weed connoisseurs, then pay attention to the details and make sure you know what you're talking about.
Use the right materials (benefits of eco-friendly packaging)
Materials make all the difference. Again, keep your brand in mind here. If you're an eco-friendly company that advertises to environmentally conscious people, then you better make sure you're packaging is made from sustainably sourced and recyclable materials, otherwise you won't be making very many sales.
Innovate, innovate, innovate
Last but not least, you must innovate if you want to stay ahead of the game. There is always new packaging technology coming out that helps you reduce costs and limits the amount of waste each package produces. You should always be on the lookout for new ways to adapt your packaging processes as it is a great way to reduce your costs and improve your bottom line, not to mention the increased sales from the added product marketing.
Vlad Hughes is a business development manager and digital marketer at Cannabiz Supply. He has over 5 years of experience in the cannabis industry, specialized in writing different educational guides on Marijuana packaging topics, cannabusiness digital strategies, laws etc.