Why Top Marketers Are So Fond of Animated Videos in 2021?

Video can be made in many ways. They are one of the easiest ways to connect with the brand audience. In this world of digitalization and technology, marketers are now telling stories through videos curated with touches as video editing, animation, motion graphics, and more.

Video Marketing Is the New Marketing!

Video marketing is trending because it adds life to business growth aesthetically. They display the information in a short and precise manner, which audience easily grab and understand.

The current studies show that 90% of the information that the brain captures is visual. Moreover, 65% of the individuals are visual learners.

It is the reason that why marketing has upgraded to visual mediums more and the world is transforming as per the digital revolution world through video making. It happens to spread the content effectively, which is a plus point for many marketers.

Video Animation

Animated videos are engaging and become a medium to direct your message into the audience's minds entertainingly. It is actually much beneficial, and most video editing agencies are already professional in these services.

We would all agree to the fact animation is eye-catching and stays in your mind easily. Especially, if we get help from editing agencies to make videos, we can capture user attention instantly.

Why Should You Focus on Video Animation?

This generation has less time to watch a full video or content. Their attention span is short on it properly, and they often leave the content in between.

On the contrary, animations interest the human mind and make it active. It easily links the human mind with the content, and the person starts emotionally engaging with the visuals.

If the story flow is genuine and interesting, the user's mind likes the content without any hassle and is capable of concentrating more.

Moreover, sometimes, human words are not enough to make the audience understand their message, or sometimes, the video editing is so average that does not generate the relevant results.

It makes the audience lose their interest, and we say that it is the failure of the content.

Here's the need for videos can be seen as they provide proper information without speaking much but through animations and effects.

Reasons for Choosing Video Marketing Over Everything!

Visualization

Animated videos are more visualizing and appealing than other types of videos. Video editing services add effects and content in such a way that communicates and interacts.

Psychological Effects

Animation has psychological effects in terms of long-lasting imprints on the mind. For instance, our children watch cartoons and learn many things from them.

It is because of the colorful effects, vector images, and graphics, which imposes prints on children's minds, and they remember it for a long time.

In the same way, video animation in marketing poses an impression on potential users that makes them able to focus on the content.

Cost-Effective

It is a wrong impression that animated videos are expensive to make. In contrast, they don’t require a large budget.

The most effective approach is to outsource video editing to professionals. They have professional editors and animators on board to make your work easy. So, all you need is an animator who knows how to use tools.

Video Animation Is Easy to Update

Yes! You can easily update the video content. Add, minus, or upgrade the characters or brand you want and capture more attention.

Make Complicated Concepts Easy with Video Animation

Videos communicate through visuals and audio. So, it is easy to break down complicated concepts into simpler ones using animated videos, which usually add more colors. However, it depends upon the quality of video editing services.

Now, if you would have understood why you should go for video animation, we have several options for animated videos.

Types of Animations

2D Animation

2D animation is done in two-dimensional space using graphics and texts. It is the most used type of animation done by video editors because the graphics and text involved in 2D engage with the user, stimulate their senses, and are easily processed.

3D Animation

Video editing services use this video to give a realistic effect to content. It requires professional skills. And, it offers a realistic graphical effect that most companies use for promotions.

Stop Motion Animation Videos

It is one of the best marketing video animation techniques that manipulate objects to make them look in motion. It usually gives life that static content lacks.

Whiteboard Animation Videos

In this technique, images and text are presented through drawings on whiteboards and blackboards. Many people are now experts in this field and give their services to the market as freelancers.

However, the most effective way is to outsource video editing to a relevant company.

Animation via Motion Graphics

In this type of animation, graphics are simple designs incorporated with text which is editable and moveable through video editing. Different shapes and colors make videos more attractive, and we love to watch them.

Conclusion

Video marketing is becoming an essential part of every business strategy, and digital marketers are focusing on it now more than ever.

Depending on your content, every type of video animation is available. Now, you have to choose what type of video animation seems suitable for your purpose.

There is much expertise who are working in the market with a great passion.

For better video editing, you should contact a video editing agency like VidBuilders. We are always here for your help you with quality video creation and animation that reflects on your purpose.