Top 10 Pro Tips for Shooting Product Videos

Videos are becoming the most important component for eCommerce brand marketing. Researchers found that the percentage of buyers has increased emerging. 73% of customers are more likely to buy a product after watching an explainer video about the product. Video content makes a positive impact on the brand.

Photos of the products are not enough for customers. If you want to increase your conversion, then you must include product videos. Customers want to see your products in action. It gives a virtual feeling that how it looks and how it works.

59% percent of YouTube users search for product videos, watch product review videos before buying anything. You need a professional product video to seek all the attention of your customer and make them buy.

Now, you may think that how can you shoot a product video like a pro? Don’t worry, we are giving top ten product video shooting tips that will make your video mind-blowing.

10 steps that a professional video making agency follows

1. Follow and Get Inspired

The first and most vital step in product video making is to follow commercials, social media ads, and product videos. Think about them, and determine which one gives you the best impact, which one makes you inspired. Write what you remember from that video.

2. Creating the video strategy

Choose the inspiring video and take an insight into it. Write down all the key points and apply them in your video. Your video should speak about all the stages of the marketing funnel: awareness, consideration, and decision. That is the perfect way to making videos for any marketing campaign.

3. Sketching out the video

Sketching the video storyline is a crucial part. Be clear about your needs. What do you want? Do you want to create a lifestyle video or a traditional commercial video which presents your product as a solution for the customer’s pain point? So, plotting out the story is very important.

Another important thing is to sketch the technical details. Plan scenes that you want to include in your video. According to that, you can be sure about your requirements.

4. Who is going to shoot your video?

This is the stage where you need creativity, professionalism, and art. We will recommend you hire someone who excels in video production. Shooting a masterpiece needs professional gear and equipment. You may not have that equipment, or don’t want to invest in buying them. So, it is better to hire a video production company. But if you want to shoot yourself, then you have to invest in proper equipment.

5. Creating the storyboard

Your next step should turn the story into a storyboard. After that, create the moment-to-moment shot list. Include the time estimate for each frame of the video.

6. Video shoot scheduling

After creating the shot list, you need to schedule the shoot timing. Plan according to your shortlist. It will allow you to be more efficient on shoot day.

7. Get prepared and packed

Get prepared mentally and physically before your shoot day. Pack all the gears and assign tasks to every one of the crew. Double-check your checklist. Make sure that you are not forgetting anything. Bring extra gear for emergency situations.

8. Editing the clips

It is the fun part of the entire process. Watch all the clips and take notes. Synchronize the audio with all the clips, organize the scene and create your story. Add sound effects and music to make it more interesting.

9. Rewatch and finalize your work

Rewatch your video carefully and make sure it captures the story that you wanted. Does it fulfill all the goals that you set in step two? Is there anything that you want to add or remove to make it more prominent and snappier?

10. Give final touches

Finalize all the transitions and color corrections. Add call-to-action at the end of the video.

We hope these tips will help you to make your product video awesome.