Photography logo

Importance Of Image Masking For Online Businesses

by Clipping Paths 4 months ago in editing
Report Story

Image Masking | Online Business | Clipping Paths

Importance Of Image Masking For Online Businesses
Photo by Glenn Carstens-Peters on Unsplash

One of the most important aspects of running an online business is ensuring that your images are properly masked. It is beneficial for all online businesses to use image masking and apply it to their pictures.

What is image masking?

Image masking is using software to mask specific areas of an image and conceal others.

Image masking services are used to create a masked image where an image is hiding or obscuring another image. It is used in advertising, the fashion industry, designing and graphic design.

Is a non-destructive form of image editing. It can make any area of the photo invisible or partially visible. There are different tools used for image masking like- background eraser, magic eraser, colour grading and many more.

Image masking ensures that your website looks professional and polished.

Importance of image masking for your online business

Image masking will remove all distractions from your image. It creates attractive images and prompts your customers to buy your products, improving the traffic on your eCommerce site.

Image masking makes an image artistic and visual. Images are crucial for e-commerce sites, and therefore, have to undergo several edits to make them artistic and clear.

It is sometimes hard to capture the image of a garment or a mannequin with the proper clothing. In these instances, image masking services will provide a perfect look and shape to the garment. It will help to display where the name of the label is on the shirt.

An attractive image can create a positive feeling regarding a product among clients. Bad images can decrease the impression level.

If you wish to increase your brand’s reputation, make certain you present attractive images.

There are several ways to mask your images, and it is important to choose the method that will work best for your business.

The three most common types are:

Alpha masking

It is creating a mask that is used to hide or show parts of an image. This type of masking is usually done in software such as Photoshop.

The mask is created by selecting the area of the image that will be masked and then creating a selection marquee around it. Once the marquee is created, an extra layer is added to the image, and the selected area is filled with black.

This creates a mask that can hide or show parts of the image.

Luminosity masking

It is a technique that is used to create masks based on the brightness values of an image. Luminosity masking is a technique that can be used in Photoshop to target specific tones within an image.

This can be helpful for things like brightening shadow areas or reducing the intensity of highlights. There are a few different ways to create luminosity masks, but one of the most popular is through the use of curves. By creating a curve that targets the desired tonal range, it’s possible to create a mask that can be used to selectively adjust the image.

Color masking

Color masking is an e-commerce design technique used to selectively hide or show certain colors on a webpage.

It can be used to

- create emphasis,

- call attention to specific elements,

- make a webpage more visually appealing.

When selling products online, it is important to make sure that the colors of the product are accurate. Color masking is often used with other design techniques, such as color blocking and shading.

There are a few different ways to do this, so it is important to understand the options available and how they can improve your e-commerce business.

1. Photoshop- This software allows you to select a specific color and then remove it from the image. This can be helpful when you want to show off a product but don’t want the background colors to distract from it. You can also use different filters to change the appearance of the image.

2. Using color masking through HTML and CSS codes - Using this method, you can hide or reveal content on a webpage.

For example, if there is a white background on a webpage, the color black can cover up the background so that it is not visible.

Another use for color masking is when there is text or an image that needs to be hidden on a webpage. The color black can cover up the text or image so that it is not visible.

Image masking is done manually or with the help of software.

Manual masking is a tedious process that can take a long time to complete. It requires skill and patience to carefully select the areas of an image that need to be masked. Software tools make it easier to create masks, but they can still be tricky to use.

If you are not sure which method to use or not confident in your ability to do it yourself, then you should hire a professional like Clipping Paths. We can help you get set up with the right system. We have the experience and skills necessary to get the job done quickly and efficiently.


Images are better than words for communicating meaningful information and are visually pleasing. The colors used are important for influencing consumers’ purchasing decisions.

If you want to be sure that you and your products and services are being displayed to your customers in the best and most appealing way, hiring Clipping Paths Image Masking services would be the best choice for you.


About the author

Clipping Paths

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2022 Creatd, Inc. All Rights Reserved.