How to Make a Video Explainer for Your Company?

Explanatory videos are divided into several formats for convenience. The most popular is the animated video. There are no restrictions here. Also, vivid images make it easier for viewers to assimilate information. Live videos with actors involved are more like a TV commercial. They are great for showcasing clothing, food, or vibrant natural landscapes. If you need a training video on how to work with a website or a computer program, then the best solution would be to make a demo recording from the screen. Sound can be superimposed on top, making interesting noise effects to improve concentration. Which one is the best for your business needs to be analyzed according to several criteria. If you cannot decide or implement your idea, order the video explain by Explain.ninja.

Rules for creating successful corporate videos:

· The gold standard is rollers no longer than 1 minute. It is also convenient because you can post them not only on your website and YouTube, but also on Instagram and TikTok.

· Add a brand logo to titles or other inscriptions, broadcast corporate values.

· Add a call to order for your product or service at the end. Your video can benefit your business and potential customers at the same time.

How do you technically make an effective video explanation?

Dedicate enough time to script and storyboard. It depends on the brightness of the idea and the quality of its implementation whether the video becomes viral or not. Popular videos begin to live their own lives, they no longer need active promotion. Moreover, they become part of your brand, and your business is firmly anchored in the minds of viewers.

You don't have to reinvent the wheel. A competent script must be built according to already studied working patterns. One of the most effective templates is the video sequence:

· From the first second, draw attention to yourself and arouse curiosity;

· Make it clear that you understand your audience;

· Describe the problem vividly and immediately suggest a solution;

· Use a clear call to action that inspires viewers;

· Briefly summarize everything you've just shown in credits or subtitles (depending on the length of the video).

If you need to convey a lot of information to the audience, it is better to shoot a series of short videos than one long film.

Musical accompaniment

It has long been known that a voice is perceived better against a background of soft music or other noises than just a voice. Be sure to choose non-copyrighted music. If you are not sure that you can make high-quality audio cuts or smooth transitions, it is better to contact the specialists, for example, on the website https://explain.ninja/90-seconds-video/.

Trial run

In order to evaluate the result, it is not necessary to assemble a marketing team. But it's still worth testing the video and finding out the opinion of people close to the target audience.

Efficiency mark

It doesn't matter whether the video got to the top or not, you need to analyze its effectiveness. What metrics are worth tracking to correct bugs or produce an equally good second video? We advise you to pay attention to:

· Increase conversions from your landing page;

· Raising your site in search results;

· The number of refusals and users who did not watch the video to the end;

· An increase in the number of followers and positive reactions on social media.

People are usually willing to give feedback, whether they like the video or not. Ask, and they will tell you in detail what turned out cool, and what is better to change. Also, if the video is good but still hasn't become popular enough, consider changing your promotion channels.