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5 Features Your Photography Studio Management Software Must Have

Tips for running a successful photography business

By Angela BrownPublished 4 years ago 3 min read
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From sending emails, checking invoices, and managing bookings, running a photography business can be overwhelming. Fortunately, studio management tools can simplify workflow, saving you hours of admin work that you can spend on creative tasks instead.

Before you decide which software to use, it's important to think about where you need the most help. With a wide range of features, you can maintain a systematic and profitable business.

5 Features Your Photography Studio Management Software Must Have

While the features depend on your needs, there are general functions that can make things easier and save your sanity. For example, Táve provides a centralized way of contact tagging and sales reporting, ensuring you still have time for photoshoots. Aside from those features, there are other must-have functions:

Task Management and Workflow

Are you having nightmares about unfinished tasks? Do you triple-check dates and rates before signing contracts? Maybe you have splattered contacts on several notebooks, and you don't know how to organize them.

Most studio management tools sync in information from client portals to organize work by project. An excellent CRM tool must let you customize workflows in stages so that you can create timelines and meet deadlines.

Another useful feature is the ability to send reminders and give you an overview of what you must accomplish for the day. Never miss deadlines by filtering your tasks to see what you need to prioritize in the coming days.

Automated Client Communication

Are you worried about messages getting sent straight to your spam folder? Perhaps you tend to open a message and then forget to reply. One of the best things about using a studio management tool is that it tracks your emails and questionnaires.

Most CRM tools enable users to develop email and questionnaire templates to collect necessary information from clients. The software synchronizes with your email provider, tracks all messages, and sends automated replies, reminders, quotations, contracts, and invoices.

Aside from that, automated bookings let clients see your availability based on an updated calendar. With additional information such as price quotations and your sample works, CRM tools make it easy for clients to decide and book your services.

Finance Management

Handling finances is one of the common problems that photographers encounter. The good thing about CRM tools is that they can help you keep track of costs for equipment, rentals, salaries, tax, and profit. This ensures you're not misplacing money, and all your dues are paid on time.

In relation, some photographers get paid late because they have limited payment options. Paying in cash is not the most ideal option, especially if you require a downpayment, and the client lives far away from you.

Part of excellent customer experience is offering several online payment gateways and e-signs to secure transactions. Studio management tools can send quotations, contracts, payment schedules, and shipping schedules. Your clients can then pay with debit or credit cards, as well as other online payment methods, such as PayPal and Stripe.

Branding Customization

Another feature to look for a studio management tool is the ability to customize the interface so that clients can see what your business looks like. From logos to colors, a CRM tool acts as an extension of your brand.

Check if the software allows you to set up a custom domain. It's also beneficial if you can add images like page header, page footer, and email logo. To make your domain more personalized, see if you can modify the colors for the page background, texts, and printouts.

If you know how to program, advanced users can work on CSS to gain more control over customization.

Analytics and Lead Generation

Monitor and analyze your business' performance through insightful graphs and charts. Using information coming from sales and bookings, studio management tools produce statistics to report your strengths and weaknesses.

Aside from that, lead generation aids you in developing the right marketing strategies, newsletters, and packages for future bookings. In effect, you can come up with better content to promote your business.

Wrapping Up

By letting studio management tools help you organize the workflow and manage time, you can finally stop stressing and have more time for creative work. Say goodbye to sticky notes and missed deadlines with the use of customer relationship management or CRM tools.

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