What Do You Do After You Go Viral?

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Do you dream of having your articles go viral?

Can you imagine finally getting rewarded for all of your writing efforts?

Are you ready for that big “pay day” check?

Like most things, it takes consistency and perseverance to succeed in anything beneficial.

But if you’re just starting out, it can often seem excruciatingly long.

It feels like you’re writing articles that are going on “deaf” ears, and spending hours on things that feel “fruitless”.

Until one day, you notice your articles getting a lot more claps and comments.

You then look at your earnings and notice that your article is racking up way more money than what you’re used to.

You wonder to yourself:

“Did I go viral?”

Congratulations, you probably did.

This article aims to answer the “what’s next” question that you’ll probably ask yourself after you come off the “virality high”.

An Ode to Viral Content

Let me be clear. What’s considered “viral” for you may be “normal” for other people.

Don’t compare your results to other people it’s

“You Against You”

And it always will be.

Let’s Get Into The Monetization Tips

The beautiful thing with virality is that you get a lot more traffic to your content than what you’re normally used to.

Your goal for monetization is to figure out how to “juice up” your earnings.

There are two things I recommend doing in order to do this:

Increase Your Revenue Streams

Diversify Your Touch Points

Create More Top of Mind Content

#1 Increase Your Revenue Streams

When you’re writing online, it’s always a good idea to “increase” your revenue streams.

Don’t depend solely on Medium earnings. There’s more than one way to make money from your articles.

Here are a few:

Affiliate Marketing

Tips

Online Courses

It’s my recommendation to take advantage of the increased traffic to your articles and plug in relevant resources that could help you get paid.

For example, if you’re talking about cats, it may be helpful to include affiliate links to cat toys - you get the idea.

In short, diversify the ways you can get paid from your article - don’t depend solely on Medium earnings.

#2 Diversify Your Touchpoints

When you’re a content creator, having an audience is important.

But you never want to depend solely on one platform.

Leverage your viral traffic by directing them to sign up for your email list and follow your other social media platforms.

This way, if one platform goes down, you have another to back you up.

It’s as simple as including your social media/email opt-in link within the article.

#3 Create More “Top Line” Content

Use your viral content as market research.

There’s a reason your content went viral to begin with. Find out the reason.

Looking at your comments section is usually a good place to start.

Look at the reasons people are praising your content.

For example, in the above picture, I can see that people are looking for more tips on how to create content on YouTube.

It would make logical sense that my next article would be this:

That way you’re leveraging your current traffic to other pieces of content that they would want to know more information about.

“Going Viral is Easy, Getting Them to Come Back is The Challenge”

Bonus: Your Post-Viral Roadmap

In summary, here’s what you need to do after you go viral:

Update Your Content with Relevant Affiliate Links

Plug In Email Opt-In + Social Media Links

Create More Top Line Content Similar to The Viral Topic

“What will you create?”

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