Keyword Research: A Beginner’s Guide For Bloggers

**Keyword Research: A Beginner’s Guide to SEO**

We all have been struggling somewhere in researching the proper keyword for our blogs. Keyword Research: A Beginner’s Guide For Bloggers.

But first have to know what exactly it is ???

It is basically a pillar for a successful SEO Campaign. The ultimate goal is to find the most searched keywords by the people. Once you are done with it use them to create the content. Researching the proper keyword for writing the blog is time-consuming. It’s more than finding the frequently searched keywords by the people every month. The thing you can do is group similar keywords together to create content that targets multiple keywords simultaneously. Keyword Research

It’s not about how regularly you publish articles or quality of articles but its all about how smart you approach right keywords.

**Let’s see how can you search the keywords :**

1. Traditional Method

In this, you can generate keyword ideas through a seed keyword. Basically what you have to do is to extract middle tail and large tail keywords that must contain your seed keyword. Keyword Research

This method works best for new bloggers they can find new keywords to optimize the content of the blog. It does not provide information about your competitors.

And that’s the reason we had a second method.

2. Competitor based:

In this You will come up with the keywords your competitor ranked for. Once you are done with the extraction of keywords, you can optimize the content of the blog. Keyword Research

Think once about it while Your competitor gained the rank so should you. Also, you need to be a premium user for using this keyword tool and to conduct competitor based research.

As you know it costs a fortune.

For now, you need to know to determine the values of the keyword as per variables.

Factors of Keyword Research:

Here are the reasons why it is considered as difficult

No keywords are ever the same.

If they are the same still shares some unique identity.

People search for some keywords more frequently.

Keywords with high search volumes and low competition.

To do, you must analyze each keyword more efficiently.

Below are some factors; keep in mind

1. Search Intent

You must find the effective keywords that people frequently searched. For this, you need to understand search intent. By searching for it, you can drive more traffic on your blog. As a result of which there is an increase in the number of readers, subscribers. Keyword Research

There are 3 types of search intents :

Informational: People search for an informational keyword when they want to get to know the answer of the question. The search phrases come in the form of the question that is people want this information about the product. It is perfect for the bloggers whose ultimate goal is to share information. They just need to optimize the keyword. Keyword Research

Commercial: I’m pretty sure you might use google reviews as a second opinion before purchasing any product. You should use commercial keywords in your buyer’s journey. Let us take an example of “best professional drones”. The user wants to purchase the best. It would be best if you add affixes like it would be better

Best

Top

Cheap and economic

Review and performance

This helps to guide the customer for purchasing the best product. In return, you get the commission on each sell.

The third and last are :

Transactional: It helps you to guide from where and how can you buy the product.

Let us take an example of DJI Mavic 2 Pro as my professional drone.

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It only shows discount coupon who really wants to purchase it

Let’s talk about search volumes

It basically refers to number a times a person searches for a particular keyword in a month.

Ideally, you target the keyword which is highly searched. Its quite simple more searched keywords mean more chance of finding your site by people on google.

Let’s refer to Advanced Web Ranking CTR’s study

Suppose your keyword has a search volume of 2000 and rank second in organic search. It’s 15% of 2000 is about 300 clicks. That’s the number of visitors you can expect on your blog per month. Keyword Research

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