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How To Promote Your NFT project

How To Promote Your NFT project

By Udemezue JohnPublished 7 months ago 9 min read
How To Promote Your NFT project
Photo by Raphael Wild on Unsplash

The NFT market welcomes all artists from world-famous with a million audiences on social media channels and other promotional channels, to begin with.

A lot of creators release their NFT collections or individual artworks every day. We believe that you are a great artist and your paintings are unique. However, sometimes it is not enough to get your art to suitable collectors.

By promoting your art, you attract the attention of more people who are likely to spend their means on it.

Nevertheless, some artists, especially beginners who do not have a marketing team, just mint NFTs and stop there; these particular individuals get their arts dumped in the junkyards.

Now that you have succeeded in creating and listing your NFT, the next thing is to employ the necessary steps to get your NFTs to go viral, making you money.

In this section, I will list out possible promotional channels to help you successfully position your NFT for success.

1. Start a website(SEO).

A business’s online presence, regardless of industry, can have a massive impact on its success.

Unfortunately, in this day and age, some companies still don’t realise that most of their customers will visit their website before purchasing.

Having a solid online presence, particularly a website, can be a make or break for generating more revenue.

Yes, the quality of your website impacts results, but the purpose of this article is to stress the importance of making sure you have a website.

Owning a website does not automatically allow you to generate sales as an NFT artist; you also have to optimise your website for search engine optimisation effectively, where blogging needs to be utilised alongside your website.

Blogging is fast becoming the quickest way to express yourself online. With it being both accessible and potentially valuable to start a blog, more people are joining the blogging community.

These days, not all companies have embraced the blogging world; what the majority of them do is own a professional website and not bother about optimising it for search engines like Google, using a blog that is regularly updated to show current offers and promotions, potential clients and readers will see you as more approachable, present, and most importantly more involved in your business.

For instance, as an NFT art, you can create a website that describes what your art is all about and, at the same start blogging on the side, which helps you rank on Google and attracts potential readers who will eventually collect your art.

2. Use Twitter.

Twitter is working on diving into the rising market on NFTs, which has seen digital artworks take on a new life of their own, which has gone viral and also generated billions in sales.

If you are following the trend on Twitter, users switching their profile images to portraits of animated monkeys, cats, trolls, and a broad range of other creations are ways to showcase their NFTs.

Twitter is seeking ways to integrate a feature that allows NFT artists to link NFTs with their purchase activity that would then enable Twitter to provide a mark of ownership on any NFTs displayed (an ‘Ethereum checkmark’ as Twitter refers to it); this coming feature will make it easy for it NFT artist promote their collections.

Twitter is also developing a new ‘Collectible’ tab, where users could display their owned NFTs to profile visitors (note, too, the ‘Reactions’ tab instead of ‘Likes’, which is connected to Twitter’s ongoing.

The founder of Twitter, Jack Dorsey, has been a significant advocate for cryptocurrency over the last decade.

He has pushed for the development of the crypto community on his platform; this remains the primary reason why Twitter has a more vast cryptocurrency community than every online community on the internet.

3. Create a Discord.

Discord is a web-based communication app like Slack, which many users are familiar with due to its widespread use in the business world. Therefore, discord is in the same category.

Over the years, Discord has grown in popularity and has evolved from a tool for gamers into a full-fledged service for anyone looking to chat or join online communities.

Discord was first released by Jason Citron and ​​Stanislav Vishnevskiy in 2015, and the app quickly became popular with gamers.

On Discord, users can engage in voice and video chats, send private text-based messages, and participate in communities called “servers” on the platform.

Users can even begin their communities, aka servers, and invite users to join.

Inside each server, users can set up channels assigned to specific topics so that users on each server can discuss with others the issues they would like to discuss.

Discord is completely free to join. Yes, other chat services like Slack have free tiers with messaging limits.

Discord does not have any such limits. It’s completely free to use with complete access to your messages, history, communities, etc. Furthermore, it’s free to start your server too.

Discord enables you to Check out as many servers as you can and engage with the community.

Share your art, discuss ideas, and make some friends. Getting pretty personal will go a longer way than just spamming links everywhere.

4. Telegram is Awesome.

Telegram is a social chat platform with more than 400 million active monthly users currently present on it. The platform’s growing popularity allows marketers to enjoy many of the following advantages, such as allowing marketers to keep their audience informed with the use of Telegram channels, which can create either a publicly or privately channel and invite your current customers to join it.

Telegram groups are another feature on the Telegram platform that allows you to interact with your customers directly. A Telegram group is a chat where you can communicate with your audience, and your group members can interact with one another. You can also add administrators to manage your group more efficiently.

You can let your loyal customers help new leads by answering questions about your product or service with a group. Telegram Groups are an excellent opportunity to build a community.

Chatbots remain another fantastic feature present in Telegram that allows you to Delegate answering FAQs, handle orders, and consult clients to chatbots, which are available 24/7.

This way, your customer support team can work on more complicated issues and develop auto-reply flows to send messages after a user enters a keyword specified by you, for example, “delivery,” “price,” or “refund.

Finally, you can leverage Telegram to drive traffic to a website. For example, share links to your landing pages, invite your customers to check out your new collection or share a link to your client reviews.

This way, you get to increase traffic to specific site pages, which can be your NFT collection.

5. TikTok Helps a Lot.

There are over 1 Billion users on TikTok, with a majority of these users coming from the US alone; if you own a business, TikTok marketing can be an excellent channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Using TikTok for marketing is much easier than you think. There are currently three critical options for brands looking to utilise TikTok for promotion, and some of them include.

Creating your brand’s channel and uploading videos relevant to your business that stand a chance of going viral, making use of social media influencers to open your content to a much broader (but well-targeted) audience or better still Pay to advertise utilising TikTok’s new campaign options.

Combining these three options makes it easier for you to go viral on this platform and attract sales to your NFTs.

6. Facebook is Great.

If you’re a brand hoping to thrive on social media, mastering Facebook marketing will be critical. More than 2.8 billion people use the platform every single month. That’s a lot of potential eyeballs on your business.

If you are working with a limited budget, you can set up your Facebook Page for your business free of charge on Facebook.

This business page can be used to showcase your NFTs and every activity behind their development, including a link for prospective collectors to begin collecting.

Then, once you have created your Page, you can create content, share your contact information, link to your website, build a product catalogue and communicate with your customers, which is also free.

If you have some cash to spare, there is an option to use paid marketing strategies like Facebook ads and sponsored posts from your Facebook Business Page.

As of the time of writing this post, Facebook just announced a change of brand name, which came alongside tons of development to the future, amongst which includes the company’s metaverse support for non-fungible tokens (NFT) in a possible boost to the Ethereum protocol, where the digital collectables format has thrived which will, in turn, will it easier for people to sell Limited Edition digital objects like NFTs, display them in their digital spaces and even resell them to the next person securely.

I think this is good news for cryptocurrency enthusiasts worldwide; with the previous efforts being used to fight against cryptocurrency advancement by the government, this is a sign that, in the long run, cryptocurrencies are going to become mainstream.

7. Instagram Works Fine.

Instagram as a social media platform has moved to an entirely different level making businesses of all sizes in every industry capable enough to hold a vast base of potential customers through their posts at every opportunity.

Just look at the numbers. Instagram, started in 2010 and absorbed by the social media giant Facebook in 2012, now has one billion active monthly users and 700 million daily active users. Of these, 400 million users check out Instagram stories regularly.

One of the essential stats concerning Instagram for business is? 72% of Instagram users have purchased a product or service they saw on their feed, making it a win-win for cryptocurrency enthusiasts who intend to make a voice out of it.

You can decide to publicise your NFTs via Instagram by optimising your Bio and showcasing your NFT, which will, in turn, create and generate awareness.

I shared a link to a comprehensive article that addresses this question below, be sure to check it out.

Thank you, and have a wonderful day

Read More.

---. “(Non-Fungible Tokens) What Are NFTs and How Can You Make Money With It.” Tchelete, 5 May 2022, (Non-Fungible Tokens) What are NFTs and How Can You Make Money With It.

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About the Creator

Udemezue John

Digital Nomad currently blogging about marketing and internet of tings on

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