How To Avoid Spreading Yourself Too Thin Across Multiple Platforms

Every few months, a new platform emerges for content creation. They all promise excellent monetization options, but how often does this pan out? For most of us, not very often. Even so, there's no way to know which platform will work for you until you try it.

Consequently, you could find yourself posting on multiple websites and apps. Before you know it, you're in way over your head and struggling to keep up with all of them. So, what can you do to ensure you don't spread yourself too thin?

1. Research Each New Platform

Sometimes, the reason you decide not to continue with a platform is one that existed all along. Had you taken the time to do more research, you likely would have discovered this. For example, does your country meet the requirements to earn money via the Medium Partner Program?

Additionally, research can help you better understand the expectations of a new platform. What are the demographics of its users? How often should you post? What type of content performs well? By understanding these factors, you can tailor your posts to improve your chances of success.

2. Prioritize Quality Over Quantity

It can be tempting to post as much as possible to grow your audience. However, this often backfires. Most users can tell when you churn out content for the sake of it. As a result, they're less likely to engage with your content or follow you.

It's better to focus on creating high-quality content that provides value to your audience. Not only will this improve your chances of success on each platform, but it will also save you time in the long run. You can't afford to spend hours on something that's not going to perform well.

3. Automate Where You Can

There are some elements of content creation that you can automate without sacrificing quality. For example, if you use Canva to design your images, you can save templates for future use. This way, you don't have to start from scratch each time you create a new piece of content. I do this for Instagram Reel thumbnails.

You might find it helpful to create a posting schedule for the month. Doing this will help ensure you're staying active on each platform and giving yourself enough time to produce quality content. If possible, try to batch create content so that you can knock out several pieces at once.

4. Schedule Your Time

To avoid spreading yourself too thin, you need to be strategic about the time you spend on each platform. The first step is to take inventory of how much time you can realistically commit. Once you have a number, schedule out your content accordingly. What days or times will you work on your content, and for what platforms?

As you continue to post, pay attention to the platforms that deliver the best results and prioritize them above others. For example, I make the most money from Instagram Reels, so that's my top content tool. Second in line is my personal blog, so I focus a lot of my attention there, as well.

5. Get Rid of Platforms That Don't Serve Your Needs

There will be some platforms that don't work for you no matter how much you try. When this happens, it's best to cut your losses and move on. Don't waste your time trying to make something work when you could put that same energy into something that does.

Doing this is especially important if a platform takes up too much of your time without providing results. For example, you might find that you're spending hours creating content for YouTube but not getting any views or engagement. Meanwhile, your audience is growing on TikTok. In this case, it might be time to refocus your efforts.

The Bottom Line

Spreading yourself too thin across multiple platforms is a common issue for content creators. So, if it happens to you, you're not alone! Be strategic about your platform choices and take control of your schedule, so you can continue to do what you love―online and off!

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