Everything You Need To Know About Designing and Setting Up Billboard

Being a business owner, you must be well-versed with the fact that marketing plays a prominent and vital role to boost your product sale. The Internet has created a myriad of possibilities for entrepreneurs to get their business noticed. Of course, social media plays a huge part as millennials these days prefer to be available on such platforms almost 24/7. However, there are several areas where finding even a basic internet connection is uncommon. In such cases, traditional marketing is a boon in disguise for several local entrepreneurs. One of the classic examples is billboard marketing. Traditional billboards are often seen on major highways and small streets. If you have questions like What makes a good billboard design? Or How do you make a successful billboard? or How long should a billboard be up? And many more circling around your brain, then this blog is for you!

Let's start with,

What Makes a Good Billboard Design?

Every prospective client we come across has a common question to ask, How do you ensure your billboard is both eye-catching and effective? Let's get things straight; we humans are terrible when it comes to remembering facts, but great at remembering stories. Therefore, the first and foremost thing you need to ensure is that your billboard should have a story to tell. Billboard designs are a visual medium, which means you will want to be strategic when coming up with a design. A passerby gets a maximum 5 to 10 seconds to check your billboard, the design, text, and the message. This means you need to include a short and impactful message that can catch their attention quickly. Ensure that the message should be less than or equal to 7 words. To enhance the billboard's message, use bright and bold colour along with a much larger and big font.

How Do You Make a Successful Billboard?

Below are 10 basic tips to keep in mind to create impactful and creative billboard advertising:

1) Target Your Audience

2) Entertain The Audience

3) Ensure That The Scale of Image is Visible

4) Keep The Message Short and Sweet

5) Use Simple and Large Fonts That are Readable From Great Distances

6) Keep Your Image Choices G-rated and Text Clean

7) Ensure That Your Images are Relevant

8) Ensure That The Image images Should Have a Resolution Minimum of 300 Pixels per inch.

9) Include Contact Details

10) Choose Contrasting and Eye-catchy Colours

How Long Should a Billboard Be Up?

There is no right answer to this question, as there are no specific rules. The answer varies depending on several things. Are you planning to generate new customers? What are your campaign goals? Do you have any budget to continue paying for this ad? Have you measured the ROI? Though in general, billboard advertisements usually stay up for at least four weeks. Many campaigns keep the billboard for several months. If you are promoting an event, know that the billboard is time-sensitive. After the event is completed, you are wasting dollars by simply leaving it up.

What Are The Costs of Billboard Ads?

The cost of billboard advertising in Melbourne is highly cost-effective, and they also have a high return on investment (ROI). The average cost to reach 1,000 people with a billboard is approximately 3 - 5 dollars, comparing that to 7 - 25 dollars with television, 13.50 dollars for radio, 14 - 32 dollars for print, and 10 dollars or more online.

Billboards are a medium for advertising that works beautifully. They create a visible impact on sales and also have the capability to drive awareness like no other media! Be a game-changer in the expansion of your brand, by choosing one of the largest networks of mobile advertising and billboard advertising in Australia, STT Advertising. Contact us today!