DRUNK ELEPHANT

Drunk Elephant is a skincare brand that has been taking the beauty industry by storm. The brand's philosophy is all about using ingredients that are effective, natural, and safe for the skin. With a focus on clean beauty and a commitment to transparency, Drunk Elephant has become a cult favorite among beauty enthusiasts. In this article, we'll take a closer look at the brand, its products, and why it has gained so much popularity.

The Story Behind Drunk Elephant

Drunk Elephant was founded in 2012 by Tiffany Masterson, a mother of four who struggled with skin issues for years. Masterson was frustrated with the lack of transparency in the beauty industry and the fact that many products contained harsh ingredients that could be harmful to the skin. She set out to create a line of skincare products that would be safe, effective, and gentle enough for even the most sensitive skin.

The brand's name comes from the myth that elephants become drunk when they eat the fruit from the marula tree. While this story is not entirely accurate, it does tie in with the brand's commitment to using natural ingredients that are gentle on the skin.

Drunk Elephant's Product Line

Drunk Elephant's product line is focused on skincare essentials. The brand believes in using a simplified approach to skincare, with products that work together to deliver optimal results. Some of the brand's most popular products include:

C-Firma Day Serum: This vitamin C serum is designed to brighten and firm the skin, while also protecting it from environmental stressors. The formula contains a potent blend of antioxidants, including ferulic acid and vitamin E.

Protini Polypeptide Cream: This lightweight moisturizer contains a blend of peptides and amino acids that work to improve the skin's texture and tone. It also includes nourishing ingredients like squalane and marula oil.

T.L.C. Sukari Babyfacial: This at-home facial treatment is designed to exfoliate and resurface the skin, leaving it looking brighter and smoother. The formula includes a blend of AHAs and BHAs, as well as antioxidants like matcha tea and niacinamide.

Beste No. 9 Jelly Cleanser: This gentle cleanser is designed to remove dirt and makeup without stripping the skin of its natural oils. The formula includes mild surfactants and nourishing ingredients like glycerin and cantaloupe extract.

What Sets Drunk Elephant Apart

One of the things that sets Drunk Elephant apart from other skincare brands is its commitment to using natural ingredients that are safe for the skin. The brand has developed its own list of ingredients that it avoids, which includes everything from sulfates to essential oils. Instead, the brand focuses on using ingredients that are gentle and effective, like peptides, vitamins, and plant-derived extracts.

Another unique aspect of Drunk Elephant is its emphasis on clean beauty. The brand is transparent about the ingredients it uses in its products, and it has received certification from the Clean at Sephora program. This means that all of the brand's products meet Sephora's strict standards for clean beauty, which include being free from harmful ingredients like parabens, phthalates, and formaldehyde.

Drunk Elephant's commitment to transparency also extends to its packaging. The brand uses airless pumps and opaque containers to protect its products from light and air, which can degrade the effectiveness of certain ingredients. The packaging is also designed to be recyclable, and the brand encourages customers to send back their empties for recycling through its partnership with Terracycle.

Why Drunk Elephant Has Become So Popular

Drunk Elephant has become a cult favorite among beauty enthusiasts for several reasons. First and foremost, the brand's products are effective. Customers rave about the results they see after using Drunk