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Best Practices for Web Design Accessibility: How to Make Your Site Inclusive for All Users

A growing concern about accessibility and inclusivity has been evident in web design for a long time now. Whatever type of business you run, whether e-commerce or real estate, you would like your website to attract as many visitors as possible. This is where web design accessibility has been the highly preferred option.

By kathleenbrownPublished 8 months ago 5 min read
Best Practices for Web Design Accessibility: How to Make Your Site Inclusive for All Users
Photo by Campaign Creators on Unsplash

Website accessibility refers to the process of designing and developing websites that are accessible to persons with disabilities. Approximately one billion people worldwide live with some form of disability, making accessibility and inclusion a priority for web designers and UI/UX Design Services providers.

The good news is that several resources, tools, and tips are available to assist you in making your website more inclusive.

Throughout this article, we will discuss the best practices for making websites accessible and inclusive.

The importance of website accessibility

The accessibility of a website refers to how easily individuals with disabilities can access it. It is a good idea to make your website accessible to demonstrate the inclusive values of your company.

Furthermore, designing an accessible website can improve its overall success, and you may achieve an improved user experience for all visitors to your site.

Making your website more accessible is possible in several ways. In addition, images with alt text should have a caption, audio and video content should have transcripts, and language should be clear and concise.

Designing an inclusive website: Key pillars

Designers must create experiences tailored to each user's circumstances and needs for digital products to be inclusive. As a result, inclusive design should be incorporated from the beginning of the design process.

Here are some pillars to keep in mind while designing inclusively.

Determine the types of exclusion: Before you begin anything, you should look for how to exclude people and incorporate them into new, more inclusive options. By understanding how and why people feel excluded, designers are better prepared to design a roadmap toward creating an inclusive digital experience.

Engage users: Every digital solution should focus on users, and designers should involve various user groups to understand what different groups value fully. As such, it becomes even more important for designers to understand the cultures of groups they need to become more familiar with. The most effective way to meet their changing needs is to get their opinion, test ideas based on what they say, and deliver experiences based on their thoughts.

Keep your biases at bay: Ensure that users of different backgrounds and communities are included in the design process to avoid biases that may impair the process. As a result, you'll be able to see who you're excluding.

Best Practices for Developing an All-Inclusive Website Design

Let's now examine some best practices that may assist you in providing a more inclusive and accessible website experience:

Remember to allow keyboard navigation on your site.

Keyboard navigation is a fundamental component of an accessible website. Ideally, your site should be navigable without a mouse. As a result, many assistive technologies rely solely on keyboard navigation.

Therefore, it is essential to ensure your site is navigable and browseable only using the keyboard. Everything from accessing pages to clicking links.

A digital voice interface and dedicated user notifications

Add a digital voice interface to your website to make it more accessible. Many visitors will appreciate this feature since it allows them to browse content without being limited to English.

You can automate changes to your voice interface like Google Assistant, Siri, and Alexa. It is essential to fit the digital voice assistant into the cultural context and to make it sound useful, obedient, and supportive to the user. An accent may sometimes associate a visitor with a digital voice assistant.

Include inclusive images

Several options confuse users, including stock images and low-resolution images. The best way to convey a visual message is to use high-quality, clear images that clearly illustrate the person and object. In addition, be careful to avoid using stereotypical images that could be taken as offensive by a wider audience due to their double meaning.

No matter how you feel about cultural appropriation, it is essential. Thus, ensure that the visual changes are not out-of-date and align with the visitors' preferences. Ideally, your website should convey a clear, neutral message using visual communication.

Integrate the proper focus states into the design.

Most websites in the digital age have blue dots around their links and buttons. An outline or focus state is essential to a site's accessibility and inclusivity. A focus state should highlight some aspects of the site and how those elements are presented on each page. Often, you will see your focus states in the form of links, input fields, buttons, and other outlines on a website as they represent the flow of information.

Remember to check your website's color contrast.

The color palette is essential to UX designers for psychological reasons. When the site's color scheme and contrast are incorrect, it leads to a lack of accessibility and inclusiveness. Moreover, the correct combination of colors and contrast can make a site aesthetically pleasing and attract the attention of all visitors.

As a result, design elements such as minimalist designs and a light color palette are commonly used by contemporary brands to avoid appearing distracting. People with vision impairments or other issues such as color blindness cannot properly view the content if the color contrast is too harsh.

Text-containing images and visual elements should not be used on the site.

Even though many websites contain text inside images, this is an unnecessary practice that compromises the level of inclusivity on the site. There used to be no problem adding images inside a text, but now designers and developers do it right.

Additionally, UX designers and developers are no longer restricted by browser limitations or coding limitations regarding adding visually pleasing layouts to web pages. You can create a layered and appealing website using modern web design principles.


There is still a considerable amount of progress in inclusivity and accessibility. Several web developers and UX designers believe that accessibility and inclusivity standards must be urgently raised.

Business websites should strive to be dynamic, transparent, and all-inclusive to create a positive user experience. Business websites should be designed and developed in a highly inclusive manner. If you need professional assistance, you must Hire Web Developers.


About the Creator


Technology consultant in leading software development company committed to providing end-to-end IT services in Web, Mobile & Cloud.

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