9 mistakes you're making when testing your idea

You're here because you can't get responses to your survey. The mistakes you're making when putting out your survey could be...

• damaging your launch,
• preventing you from qualifying your idea
• no profit or income for you

Don't let these mistakes stop you from getting your incredible idea out there.

MISTAKE 1.

Words. You've called your survey a 'Survey'

With the current boom in the digital course sector, every mum and their dog are putting out surveys to qualify their idea, which is understandable if you're not prepared to sink lots of money into a business idea. Words have meaning and if you're anything like me, when I see the word survey I think of school, so filling this out is likely not going to be a fun activity - I would rather be watching Squid Games on Netflix.

The fix. Be prepared to brainstorm alternative words to replace the word 'survey'. Think of words that would resonate and capture your ideal clients' attention to get the answers that you need. Could your survey compete with Netflix?

MISTAKE 2.

You're asking too many questions.

I don't know about you but I don't work for free. And if I wanted to spend my time doing long arse surveys, I would be doing paid ones. Think about your questions carefully and how you intend to use the answers. How many questions would you be happy to answer? Or take some paid surveys to see how the pros do it, my favourite is Qmee.com

MISTAKE 3.

Asking me for a favour without a return.

In return for your customer completing your survey, you could offer

• checklists
• free meditations
• a complimentary 1-2-1
• complimentary audit
• or an entry into a giveaway draw.

All these freebies could further help with your client or customers' pain points you hope to solve with your product, all the while having your survey answered. All these offerings ensure you are only trading your time and not money before you've created your product.

MISTAKE 4.

Forgetting that launching a survey and how you've positioned it, is just as important as asking for the sale and launching your product

I've seen emails from coaches that have come out of the blue asking me to answer surveys without prior warning or build-up. Most launch courses advise in warming up prospectives. Mostly, these surprise surveys had no connection with the emails that they had previously been sending to me. There was no smooth transition to the survey, leading me to ignore the email or to unsubscribe from the email list. Get your audience used to you asking questions in your communications so they don't end up dropping you.

MISTAKE 5.

Not shaking what your mother gave you

As tempting as it might seem to hide behind that google survey form or that you've been hiding under a rock, there are lots of different fun polling tools that you can use across Facebook and Instagram which your dream client may love to engage with.

MISTAKE 8.

Surveying your people in the wrong place

If you feel your survey has landed in a barren desert and is gasping for attention, it's likely you have posted your survey in the wrong Facebook groups or you have attracted the wrong ideal client on your email list. In other words, do your research and make sure you get the right address for your avatar.

MISTAKE 9.

You've told me in your survey that you're doing it because you want to make more things to sell to me *eww* just *eww*. Please stop, right now.

You really should be focusing on the transformation of what you can offer. As soon as I get a wiff that someone's let off a 'plan' to empty my wallet. I'm outta there.

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