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7 Important Factors that Make a Website Successful

In order to have a successful website, you need to get visitors and most importantly

By David JamesPublished 3 years ago 2 min read
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In order to have a successful website, you need to get visitors and most importantly, make them stay on the site for some time. More time spent on your site means more awareness of your products and services. The aim of your website should be to encourage the visitors to return back for more. By doing so, you improve your site's search engine optimization, thereby improving its visibility. Traffic also indicates success and more money can be generated.

When designing a website, here are 10 factors to consider:

1. Having a content management system

As the back-end of your website, your content management system helps you manage various aspects of it. This enables users to navigate your website more efficiently, since your content management system controls every page and metadata on your website.

2. Quality web hosting services

Your website can be viewed on the internet only if you use the best web hosting services for small businesses, so make sure you are paying for the best service providers to make your investment worthwhile. Web hosting servers maintain and handle the set-up of every web page they host, as well as other technical details. It also gives your website high-speed, support, and security. It is a requirement for hosting providers that you have a domain. Their staff will assist you in purchasing one if you do not already own one.

3. User experience (UX)

For a website to be successful, you need to make sure it's easy to navigate, user-friendly, functional, and visually appealing. Make sure your UX is exceptional by experimenting with different designs, pictures, typography, and graphics.

4. SEO fundamentals

Your website needs to be optimized for search engines. Considering how many sites are on the internet, it's hard to get a first-page ranking. To make your site search-engine-friendly, find out what keywords visitors are most likely to search for to reach the product you are selling. Then incorporate these keywords into your documentation, the metadata on your site, the captions, and the file names.

5. Tools for analysis

It is important to monitor the growth of your site after it has been optimized. You can assess which parts of your website need to be improved by using analytical tools such as traffic statistics. Additionally, you will gain insight into how well you perform on different aspects of your site.

6. Provide a value proposition

Visitors can learn about your business products or services with a value proposition. You can use the “About Us” section on your site to describe your goals and career motive. Make sure the content is exact and precise in what you are offering.

7. Client Reviews

Positive client reviews are a great way to show your new users how reliable your products and services are. As a result, visitors become more trusting of you.

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