14 YouTube Video Description Templates That Have Assisted in the Viral Spread

With over 2 billion monthly visitors, YouTube is the second-largest search engine and an unquestionably effective platform for your marketing initiatives. Despite its widespread use, a lot of entrepreneurs choose Facebook over YouTube as their channel, particularly when uploading videos.

This is incorrect. A strong search engine like YouTube helps expand the audience for your company. Its approach depends on optimising videos to raise their chances of being found.

Making compelling YouTube video description is one of the most crucial strategies for optimising your YouTube channel.

Descriptions on YouTube

When describing a piece of video on YouTube, the creator's text is cited. To make it easier for viewers to access relevant information, it optimises and categorises videos using SEO strategies. The channel's general description and the descriptions for each video you publish on YouTube are the two types of descriptions.

The description of a YouTube channel is comparable to a website's about page. It may be found on the YouTube page for your channel under the "About" option.

Potential viewers can learn about your content's topics, issues you address, and target communities via your YouTube channel description. The objective is to convert a one-time spectator into a subscriber and content consumer. When setting up your YouTube channel, you can add this.

Your main objective as a YouTube producer is to draw people and convert them into subscribers, frequently using your channel description. Utilise keywords that your target audience would use to find your content by keeping this in mind.

Video descriptions on YouTube

Under the video's viewport, you may find a description for each YouTube video.

Every video also needs a special description to improve the chances that people will find it when they search for a particular subject.

The video description of a YouTube content provider draws in and converts viewers. As a result, it's imperative that you SEO-optimize your video descriptions.

Continue reading if you're unaware about how to begin writing engaging YouTube descriptions. In order to make sure you have all you need to succeed on YouTube, we'll examine several strategies you might use and offer templates.

How to Write Strong Descriptions for YouTube Videos

• Use templates for YouTube descriptions.
• Describe your material.
• the use of a call to action (CTA).
• Include some individuality.
• Make videos scannable by adding timestamps.

Utilise templates for YouTube descriptions. [No Cost Prompts]

In order to help your company give context to its viewers, improve its search engine rankings, manage its staff, and link to pertinent web pages on its website, HubSpot has put up seven templates for YouTube video descriptions.

Describe your subject

I met with Eric Peters, a Senior Growth Product Manager on the HubSpot Academy team, to explore the best strategies for crafting YouTube descriptions. He asserted, "[YouTube descriptions] are one of the key ways YouTube understands the subject of your video. Include links, further resources, playlists and other videos, etc. Make sure it's simple to understand the description box.

According to Peters, you should include keywords in the description and closed captioning of your YouTube video. Accessibility for those who are hard of hearing or deaf is also improved. As a result, for accessibility, adding closed captioning to your videos is a necessary.

Take a look at the description of one of the YouTube videos from HubSpot Academy as an illustration:

A web page's meta description is different from a description on YouTube. Content producers can outline the topic of their whole film and even include links to outside sources in the description of a video on YouTube.

You have 5,000 total characters, so use them, Peters advised me. Because the content on YouTube is entirely plain text, authors distinguish titles from body copy using asterisks or all-caps. Think about summarising the most important details from the movie in prose form or even copying the transcription and pasting it into the description.

18 YouTube Business Templates

To access your YouTube description templates, complete the form.

A call-to-action (CTA) should be included.

Your YouTube description is a great place to encourage viewers to subscribe to your channel or look up more information on a subject they may be interested in.

Consider making a quick YouTube video on "How to Add Filters to Instagram" in addition to a detailed blog post on "How to Use Instagram for Marketing". Why not include a link in the description? It's possible that anyone who views your Instagram video on YouTube would be appreciative of the chance to learn more by reading a blog article.

Simply asking visitors to subscribe, enable notifications, or share your material with their networks may be all that you require from them. All of these CTAs are appropriate for your description.

You must format your description so that the most crucial details come first. The first 200 characters of the description box are above the "more" fold, therefore Peters advises keeping your CTA or link within those first 200 characters if you want the majority of visitors to see it.

Your material will be truncated after the first 200 characters, and readers must click "Show more" to continue reading. You must therefore use your first 200 characters wisely.

Incorporate some personality.

A YouTube description should be entertaining and convey the spirit of your company in a distinctive tone. In contrast to conventional types of advertising, this is a chance for you to inject humour and creativity into your material.

The YouTube account for Brian Dean is a wonderful illustration of this. His YouTube captions frequently reflect his speaking style. Sincere and informal descriptions give the impression that he is writing to a friend.

Consider taking the in-depth YouTube Marketing course offered by HubSpot Academy to learn more about leveraging YouTube for marketing.

To make videos scannable, use timestamps.

Your movie might be more user-friendly and will rank higher on search engines if you include timestamps in the description.

Search results now include YouTube video timestamps, which increase user retention by pointing viewers to the most pertinent sections of videos.

Users can view the section of your movie that responds to their search query by clicking on a thumbnail on the SERP after searching for keywords that exist in the description of your video.

Channel descriptions on YouTube

Every YouTube channel description ought to make a reference to a certain market or overarching idea. Telling your audience what they will learn from your channel is important. This will encourage them to visit your channel, subscribe, and keep watching your videos in order to continue learning from you. Additionally, your audience will find you easier among a sea of other artists who may be similar when you include your specialisation in the YouTube video description.

Examples of channel descriptions on YouTube

Wes McDowell

The YouTube channel for Wes McDowell caters to users interested in digital marketing. The channel's aim is stated in the description, which is to teach small business owners how to use digital marketing to expand their operations. The channel's topics are also listed in the description, along with a request for subscribers and an explanation of the advantages of doing so.

Why Do We Adore It

The description of this YouTube channel is concise and precise. It describes what subscribers will receive when they visit the channel. The marketing tactics and methods that viewers will learn are also covered in this explanation. Clarity goes a long way towards making a channel on YouTube simple to search for and rank.

Adriene's Yoga

One of Yoga With Adriene's core beliefs is inclusivity, which is highlighted in the channel's description on YouTube. Regardless of their level of experience, everyone is encouraged to participate and learn more about yoga via her videos, according to the channel description. Additionally, the description suggests films that beginners can view to familiarise themselves with the material.

Why Do We Adore It

This channel description is a great illustration of how the mission of a firm can be applied to video content. In order to establish a relationship with the viewer, the description offers subscribers a look into Yoga with Adriene's principles. This perspective is advantageous for YouTube ranking since it is consistent with morals and ideals that viewers can easily relate to.

Wonderful Wild Off-Grid

Using the keywords "off-grid," "self-reliant," and "building our own home" in the YouTube channel description, Wild Wonderful Off-Grid targets viewers who are interested in off-the-grid life. Additionally, the description invites readers to check out their social media pages and online store.

Why Do We Adore It

This YouTube channel description identifies a niche, details the content of the channel, introduces the producers, and invites visitors and subscribers to engage more with the brand. The description also promotes value for their members by pointing up other areas of their business like their store and social media platforms.

The Pals

The YouTube channel description for The Pals introduces the channel's creators, provides links to each creator's personal YouTube account and Roblox username, and lists the video games the channel will showcase.

Why Do We Adore It

The enjoyment the channel offers is highlighted in this YouTube channel description. The channel's personal journeys are included in the description to differentiate it from other channels in the same niche and genre and to appeal to viewers looking for gaming knowledge.

Florian Gadsby

The Florian Gadsby YouTube channel description introduces the author of the channel and provides a list of the subjects that subscribers can look forward to seeing. Additionally, it contains links to the creator's social media accounts and newsletter as well as details about the creator's online store, including when it will be restocked.

Why Do We Adore It

The topic matter of this YouTube channel is approached from a personal perspective in this explanation. Visitors can read the description to understand the channel's creative and editorial priorities. In order to discover more about the author and consume more of their work, it also invites viewers to engage with them on their social media sites.

SciShow

The SciShow YouTube channel description introduces the channel's creators and gives viewers a preview of the topics that will be covered each week. The description lists additional YouTube channels connected to the brand as well as the channel's posting schedule.

Why Do We Adore It

The description of this YouTube channel provides the upload schedule for its subscribers. This is a fantastic tactic to make sure viewers tune in at the exact moment they're hoping to see fresh information. The YouTube algorithm is more likely to promote your channel to a larger audience if page views increase.

Unbox Therapy

The tagline, an overview of the channel's content, and a contact email are all included in the description of Unbox Therapy's YouTube channel.

Why Do We Adore It

With a catchy slogan and a clear summary of the channel's programming, this easy channel description grabs visitors' attention. It also contains an email address viewers can use to get in touch with the channel's creators and ask them business-related questions.

Templates for YouTube video description

After going over the fundamentals, consider a few templates you may use to create an engaging YouTube description.

Be precise and succinct.

You could write an amusing, laid-back "About Me" blurb for your channel like this:

My name is [Name]. This channel focuses on ways to boost sales, successfully target audiences, and build an email list you can utilise to expand your company.

Subscribe to my channel if you're a marketer looking to learn how to acquire [outcome, i.e., more visitors to your site].

My channel posts videos that emphasise narrative content that ties together X, demonstrates how to inject your authenticity into your brand, and provides you with a marketing approach that appears natural. Please join me if it sounds like it could be beneficial for you.

Establish contact with readers.

As an alternative, you can write a YouTube description that summarises what your business performs from the perspective of a third party, like this:

In X, Y, and Z, [Company] is the global market leader. [corporate] has been working towards [insert corporate vision or purpose here] since [year].

Subscribe to our channel to remain informed about [business], its principles, and its [business offering].

Establish a niche.

Use keywords that describe and represent your channel's niche when writing your YouTube channel description. The use of specialty keywords in your channel description aids visitors in understanding your area of expertise and the type of content you publish.

Discussions regarding dating, their lifestyle, and relationships are nuanced between [Name] and [Name]. They talk about current events that have an impact on modern dating and relationship dynamics. You can learn more about enhancing your relationship knowledge by purchasing [Name] and [Name]'s [product].

Display your route.

You might want to write a description for your channel that invites people to travel with you while you record it for your YouTube channel. If your YouTube channel, for instance, primarily streams video game material, you may ask your viewers to watch you play the game and try to win. Therefore, mentioning a channel goal can help you attract new subscribers who are ready to join you as you work towards a goal.

This channel covers all the essential gaming information, including the most recent product reviews, game reviews, and once-weekly live streaming. Watch as I, [name], attempt to beat my previous best in the most recent version of [insert game name].

Add a personal touch.

Due to the authenticity and emotional appeal of the content, an effective channel engages with its audience frequently and personally. Such a description suggests that your goal is to build a sense of community around your channel.

This is my own story of how I came to paint. Learn about the paints I buy, the equipment I use, and the methods I picked up in class. I show my love for [insert passion] through art, which is my passion.

Build interest in new content.

For their viewers, a content creator needs to create a sense of urgency and anticipation for the upcoming video. To keep their channel popular, YouTubers might run contests, surveys, and invite special guests to appear in their videos.

This channel offers comments on pop culture from a [political ideology] political perspective. On both books and current events, we offer commentary. Every Wednesday and Friday, a new video is also uploaded by us.

Video descriptions on YouTube

Longer watch times, higher view counts, and even new subscribers can all be attained by providing an informative video description that piques the attention of your audience. Additionally, it can aid in YouTube SEO by enabling YouTube's algorithm to comprehend your content and recommend it to new users, thereby enhancing your YouTube metrics.

Examples of YouTube Video Description

1. "5 Best Coding Languages for Beginners in 2021" through Nicole Young

Nicole Young's YouTube video, "5 Best Coding Languages for Beginners 2021," attracts the viewer with its description by presenting a query that is then addressed in the clip. The benefit that the viewer will receive from watching the video is also included in the description of the film.

Why Do We Adore It

The developer of this video summarises the title and identifies the intended viewership in the description. The text will make the video's content easier for viewers (and YouTube) to grasp. This developer is aware of how important it is to include contact information, social network accounts, and calls to action in the channel description to keep visitors interested.

Music Matters' "How to Write Counterpoint - Music Composition"

The keywords "writing counterpoint," "music composition lesson," and "understanding counterpoint" are used in the description of Music Matters' YouTube video, "How to Write Counterpoint - Music Composition," to pique viewers' interest in learning the music composition technique. Additionally, there are timestamps in the description that viewers may utilise to jump to the section of the movie that covers the particular subject they wish to learn more about.

Why Do We Adore It

A niche audience is targeted through the use of keywords in this YouTube video description. Because of its specificity, YouTube searches for it are simple. Making each video search-friendly using keywords will increase traffic to the targeted content of your videos.

"How to Develop a 90-Day Business Plan + Free Workbook" Utilising Anna Clark

Links to the creator's website, courses, newsletter, and social media accounts are included in the description of Anna Clark's YouTube video, "How to Create a 90 Day Plan for your Business (+ Free Workbook)," as well as a workbook that viewers may download and finish while watching the video.

Why Do We Adore It

Engaging your audience with additional elements of your business is a fantastic idea. Your ranking in comparison to other active channels will be influenced by the interaction and engagement you receive. By directing your YouTube channel's audience to additional business resources, you may increase traffic to your website and your authority in your industry.

Wishpond's "How To Create An Email Sales Funnel"

The fourth chapter of a series is mentioned in the description of Wishpond's YouTube video, "How To Create An Email Sales Funnel," and a link to the first video is included. Additionally, there is a perk for viewers to read up on the business in the video description.

Why Do We Adore It

This summary categorises the video as a part of a bigger series. Subscribers will be more likely to watch your other videos if they find that you have similar content on your channel.Additionally, visitors are made aware of a free service demo in the description. Make sure to connect to any additional goods or services your company offers in the description.

Writing with Jenna Moreci's "How to Outline Your Novel - Part 2"

The YouTube description of Writing with Jenna Moreci's video, "How to Outline Your Novel - Part 2," grabs the viewer's attention by indicating that it is the second in a series and providing a link to the first video. An incentive for viewers to read more about the creator's items is also included in the video description.

Why Do We Adore It

This video description is excellent because it explains what will happen next. Adding a "new segment" to your YouTube series makes it possible for viewers to look forward to your upcoming video.

Epic Gardening's "Microgreens Growing: Materials and Beginner's Guide"

Beginner gardeners are encouraged to watch Epic Gardening's YouTube video, "Microgreens Growing: Materials and Beginner's Guide," which explains how to cultivate microgreens. The video description includes information about the creator's prior experience with microgreens, a list of the equipment mentioned in the movie, and suggestions for ways viewers may help the creator outside of simply watching their video.

Why Do We Adore It

A list of the products used in the video is provided by the creator. Through the links, readers can learn more about the products or make an immediate purchase.

In "Budgeting for Beginners - How to Create a Budget From Scratch 2021," by Millennials Without Debt

In the YouTube video "Budgeting for Beginners - How to Make a Budget From Scratch 2021," Debt Free Millennials instruct viewers on how to make a budget. The summary provides a summary of the subjects addressed in the movie and asks viewers to sign up for services and products through affiliate links. In order for viewers to interact with the creator through various social media platforms, it also has links to the creator's website, Instagram account, and Facebook group.

Why Do We Adore It

A feeling of cohesion and belonging has been cultivated by the creator. If you include links to your social media accounts in the description of your YouTube video, viewers will follow you across various social media networks and continue to connect with your content. They are welcomed to come back for fresh films and to post their own experiences on social media by the content provider.

Make it easy to find.

We've all done it: only had a partial concept and hoped that Google would complete the search with the rest of it. To improve the quality of the content on your channel, you must control all of the associated tags for the video, including any misspellings. For the purpose of improving your SEO for Google and YouTube searches, the YouTube videos must be centred around keywords.

Learn the finest practises for putting your own strategy into practise by listening to how our CEO contrasts X with Y.

Direct viewers to more sources.

To encourage new viewers to follow you on your other channels and social media sites, write a description for your YouTube channel similar to this one:

Hello there! New to [channel name]? What you need to know, then, is as follows: I really enjoy [channel-related interests], thus I use this channel to research X, Y, and Z in order to aid you in achieving [the goal for the viewer].

Include keyword phrases.

YouTube improves visibility in relevant content and keyword searches. As a result, buzzwords should be used in the channel and video descriptions.

If you want to write a description for your video that includes a keyword description and defines what it's about, do this:

Good day! In a free online course, this lesson is included. Visit www.company.com/course1 to access the complete course.

Some individuals are unsure of what X is; the simplest definition of X is [keyword brief definition]. You'll discover how to X, Y, and Z in this video to make sure you can expand your business online.

Hint towards a fresh project.

You need to deliver a teaser to your audience in advance of the release of a new video in order to build anticipation. To build interest, a teaser film can be posted to YouTube Shorts.

Join the "musical nerds" as they advance our understanding of music. Every Wednesday and Thursday, we upload. Starting the following week, every Wednesday, we will hold Q&A sessions to address all of your introductory inquiries.

Be open and honest.

Sincerity sells. When you are not being honest with your audience, they will know. YouTubers need to be willing to interact with the community and earn its trust.

Hey folks, what's up? In this video, we'll discuss a simple makeup look that just takes ten minutes to complete. Despite not being a morning person, I still want to look beautiful for the day. The products I used for this movie are listed below.

If you like what you hear, please subscribe. I constantly have things to share, so follow me on Instagram! My social media handles are shown here.

Be open and honest.

Sincerity sells. When you are not being honest with your audience, they will know. YouTubers need to be willing to interact with the community and earn its trust.

Hey folks, what's up? In this video, we'll discuss a simple makeup look that just takes ten minutes to complete. Despite not being a morning person, I still want to look beautiful for the day. The products I used for this movie are listed below.

If you like what you hear, please subscribe. I constantly have things to share, so follow me on Instagram! My social media handles are shown here.

I own every viewpoint. There is no sponsor for this video. I receive things to review and a small commission on purchases made using my affiliate connections. There is no fee associated with using our affiliate links.

Continue to be involved.

Keywords and creation time stamps are contained in a video description. In instance, if viewers are trying to find a specific film for a given day, it will keep viewers' attention and demonstrate the chronological order of events. A compelling YouTube description stays away from clickbait to draw viewers.

Hello, everybody! The Science Kidz are us. We are doing an experiment right now to see which popcorn brand leaves the fewest kernels behind. Will it be Act II or Orville Redenbacher's?

We conduct a brand-new experiment every week as a part of our mission to promote STEM fields in Savannah, Georgia. Leave a comment below if you have an experiment you'd want The Science Kidz to try. Never say never - we might choose yours!

For more experiment inspiration, follow me on Instagram. Be sure to tag us in any experiments you conduct with your friends.

Promote sponsored sponsorships to increase viewing.

With paid sponsorships or paid product placements in their videos, content producers can influence brands and make money. You may be sure that mentioning the product or brand will encourage the audience to give it a try if the hashtag "#ad" appears in your video description. Providing it at a reduced cost can also encourage potential customers.

Hey, everyone! We're going to repair a 454 Chevy Big Block motor today. To increase the motor's horsepower to 680, we will add 200 horses. I'm hoping you guys are prepared to start doing business with Motor Boyz.

Use these templates for YouTube descriptions to spread the word about your video.

By using these essential YouTube video and channel description templates, you can upload and optimise your videos more quickly and with less work, reaching more of your audience. Because you want to be as useful as possible for your readers, make sure to modify the wording to improve the reading experience.