Why Your Business Website is Not Getting Much Traffic?

Having a beautiful and well-structured website is crucial for establishing your brand online. But there is one more thing that holds more importance after getting it designed- SEO.

There are millions of websites online that are locking their horns to get seen by potential leads. And changes in Google algorithms in a short period have added more fuel to the fire.

In this scenario, websites fulfilling all essential components rank on first page results, where 60% of users prefer visiting sites. And only those websites receive leads that have something valuable to offer, whether it's information, products, services.

If we consider data, 1 out of every 3 business owners struggles hard to figure out which strategy works best and yields long-term results. You can hire a reliable web development company to plan an effective strategy that provides positive results.

Let’s Discuss Here Where You Are Lacking:

#1 Weak SEO

With Google making continuous efforts to improve the search criteria, it has now become essential to fulfilling all components Google set to rank in top results.

That means many things need to be considered while planning strategies for higher rankings and leads. Starting with an XML sitemap, installation of SEO plugin, content optimization, keyword optimization, competitive analysis, and SEO optimization, several facets require attention.

And all this is possible with the help of an experienced SEO company expert. Missing an important factor can result in few rankings.

#2 Loading Speed

Since it is a part of SEO (search engine optimization) but we are talking about this separately due to its big impact on the traffic. Loading time, as high as 4 seconds, can lose your most potential lead online.

As this is the human tendency, no user waits for as long as 3 seconds to get the required content and move to another site with the same information.

High loading time gives your competitors an instant boost in traffic, which Google takes into notice and puts their website above you, pushing your website 1 page below. So taking care of page-load speed is equally important as we create new landing pages. Here, the expertise of your hired PHP web development company in Jaipur comes into play to ensure your website loads faster on desktops, smartphones, and tablets.

#3 You’re Not Active on Social Media

Your next possible weak point is lacking a presence on social media. This doesn't mean, you can just sign up in your new account and start posting.

As a buyer, people always look for a business more than 10 years old and has a good hold in the market. The main motive behind creating a social media account is getting insight into your post history.

You can create an account on Facebook, Twitter, LinkedIn, Pinterest, and google plus.

Your backlink profile is whack

Backlinks also play an integral part in building your reputation online. Pages that rank on the top three spots of Google results have high-quality links. If you haven’t implemented link-building strategies earlier, chances are high that you don’t have many backlinks.

#4 Site’s Navigation is Not User-Friendly

Using Flash for designing the site navigation could be a big mistake. Top search engines such as Google have a hard time crawling the flash navigation, which in turn, can negatively impact your website ranking. With CSS and JavaScript, you can create any fancy effects without sacrificing your SEO rankings.

#5 Place Scripts Outside of the HTML Document

When coding your business website, it is of paramount importance that you externalize the CSS and JavaScript.

A Search engine crawler analyses the website through its HTML code, and having CSS & JavaScript in the HTML document will add extra lines of codes which will make the crawling process slower.

All this may have a bad impact on the SEO ranking of your website.

#6 Design Your URLs for Search Friendliness

User-Friendly URLs are those which are easy to crawl. The best URL structure is including the main keyword that is relevant to the webpage.

You must be aware of CMS, those which automated generated codes and numbers as page URLs.

A good content management system will enable you to customize the URL.

#7 Follow W3C Standards

Search engines love the clean, well-formed content format. This makes the website easy to navigate and index and can be an indicative factor of how well the website is constructed.

If you follow the W3C standards, then you have to create the semantic markup, which is a good thing for SEO.

So consider hiring a web development company to fix all the factors to succeed in a business website.