Why Your Business Should Be on Social Media

Social media has grown significantly in just a couple of decades. It connects friends and family no matter where they are in the world. You may even have a personal account or two on platforms like Facebook, Instagram, or Twitter.

It’s not just individuals who are on social media anymore. Businesses large and small have jumped in and created accounts. If you’re just starting your business or you haven’t gotten around to creating an account just yet, social media should be a priority. Here’s how your business can benefit from social accounts.

Increase Brand Awareness

Social media is an easy and affordable way to increase your brand awareness. When you share your page, and it gets liked and shared by others, your name spreads. The more people who like and share your page, the further you travel. You may even find yourself reaching customers on the other side of the country (or even on the other side of the world).

Boost Loyalty

As a business, you want to increase your base of loyal customers. Regular engagement is key to building a bond and creating brand loyalty.

Right now, millennials (the largest generation in US history) make up the majority of social media users. They’re also the most brand-loyal generation and tend to be most loyal to those companies that interact with them on social platforms. Social media marketing is a must for any business that wants the attention of its most influential customers.

Improve Customer Satisfaction

Social media is an excellent tool for increasing customer satisfaction. Posting regular updates and giving your company a voice makes your business more human. The important thing to remember is that your followers don’t just want advertisements from your pages. You should also create posts that share relevant information, give more insight into your interests, and highlight employees or customers. You can also share snippets from your website’s blog (with links leading back to the posts).

It can be difficult to constantly come up with new information and create regular posts, especially when you have other things to do. Fortunately, you can use social media scheduling tools that automate your posts, enabling you to focus on other tasks.

Even with regular posting, the best way to improve customer satisfaction is to interact with your followers. When you reply to a customer’s post, that individual feels appreciated. Customers also appreciate receiving personalized responses rather than automated ones. Acknowledging comments, even with a like, shows that you care and that your customers’ needs are a top priority.

Establish Yourself as an Authority

The satisfaction of your customers and brand loyalty are both essential for establishing your business as an authority. What matters most, however, is communication. When customers comment on your posts or ask questions, and you reply, you boost your credibility.

Communicating with your followers demonstrates that you care and that their happiness is important to you. This helps to further increase customer satisfaction. Happy customers are then much more likely to recommend your business and share your social pages.

Gain Valuable Insights

Social media provides a wealth of information regarding market insights. There’s no better way to find out what your customers want or need than by talking to them directly. By keeping track of the activity on your pages, you can learn about customer opinions and interests, things that you might not be able to do as well without social media. As you gain a larger following, you can employ the use of analytics tools to help you gain deeper insights.

Getting on social media is about more than just creating accounts and posting a few pictures. You need to post regular updates and interact with your customers. You also need to select the best platforms for your business. While multiple platforms help to expand your name further, you don’t want to waste time on a platform that gets little to no attention. With a bit of effort, you can create a strong presence that gathers followers and increases your success.