Why You Should Learn Apple Marketing Strategies to Promote Your Business

Have you ever stopped to think about why the apple company is so fascinated by people? What kind of magic marketing is this? Could it be that if you learned this secret you could exercise the same fascination of your clients for your business?

Before I answer you, let me tell you something:

The other day I was taking a break from my work and I was going to Facebook. That’s when I came across the post of a colleague from the film course talking about this:

Dude, why do people queue up to buy an iPhone?

I looked at this comment and imagined: If he knew the secret of Apple, I doubt he would not do the same to make his films famous and profitable. He would be rich and famous for his films.

Let’s understand how this marketing strategy works. The process is very simple: when Apple is interested in launching a new device, a new system, or a novelty, it launched some rumors about the product. What we call heating for the launch.

These rumors are spread by blogs, social networks, technology sites, among other channels.

Apple is one of the most valuable companies in the world, being the first in history to reach a market value of one trillion dollars.

As everyone, or most, already knows, Apple markets electronic devices, including Macs, iPods, iPhones, and iPads, and software ranging from simple applications to complex operating systems.

In this reality, many people who consume the brand are very loyal and seek to buy the entire product line.

They are so connected with Apple that they end up doing word-of-mouth marketing because of the added value and are willing to pay whatever the price is when a new version of the iPhone comes out, for example.

Understand better how Apple has consolidated itself in the market and how it retains its customers.

Before understanding the marketing strategies of the intended apple that in their launch campaigns they do not mention technical features of the device or prices at any time, just showed the product being used. The strategy was to portray someone relaxing on their couch using the Ipad, without at least saying what the product was, it was just shown how to use it.

Would this strategy be enough? if you don’t see

Market Positioning

While Microsoft’s market positioning is knowledge, Apple positions itself by being iconic and innovative. Philip Kotler describes brand positioning as:

The action of projecting the offer and the image of the company so that it occupies a differentiated place in the mind of the target audience. The goal is to position the brand in the minds of consumers in order to maximize the company’s potential advantage.

Apple does this very well: it fixes its products in the mind of the consumers in a positive way and profits a lot with it.

You need to keep in mind: What do I want people’s minds to go into when thinking about my brand?

Symbolic Value of the brand

Apple has never needed elaborate campaigns, advertising, and launch promotions to sell its products. On the contrary, the low price was never a strategy of the company, since its products were always expensive and, even so, always sold.

Apple’s symbolic power is stronger than publicity speech. Even after 11 years of the launch of the first iPhone, people still queue up and camp at the doors of the stores to wait for the launch of the new model.

The only things Apple does in the launch period are

Present the device (which awakens the desire in the population). And announce the official launch date (which makes people queue at the doors of the stores).

The symbolic value that Apple represents is very significant and is what ends up differentiating it from its competitors. The company manufactures the products, but what consumers buy is the brand.

Apple does not compete on price, it competes on brand value.

Advertising Strategies

Many people believe that the more it is spent on publicity, the more return the company will have. But Apple has managed to prove just the opposite (although few companies can afford to do the same)!

Apple’s advertisements don’t focus on the functionalities of the products themselves, but rather how people interact with them.

Today the company counts more on mouth-to-mouth advertising made by the brand’s ambassadors and appearing in the media in the hands of influencers, such as the Kardashian family.

User Experience

Apple’s success is largely due to its obsession with the user experience. Focused mostly on design, the company builds all parts of a product, including the hardware, software, and online services focusing on the end-user.

When you hear some marketers talk about Apple, you hear about the emotional benefits associated with the brand:

1- Aesthetically pleasing design.

2- Added symbolic value.

3- Sense of belonging provoked by seeing people you admire and follow using Apple products.

4- The functionality.

Using an Apple product seems completely natural, intuitive, and transparent. Their advertising directly contrasts with many of their competitors, following precisely the line of technical simplicity of their products.

Everything about the brand suggests that less is more. The interface is clean, the design is so intuitive that the instruction manual is almost non-existent and our first instinct on how to do something with an Apple product is almost always right.

How to build customer loyalty like Apple

Get Influencers

You don’t have to be Kardashians, just someone who talks to your audiences, like a local Youtuber or a blogger in your city.

Give people what to talk about.

Consumers need to talk about their brand itself, not just about their products. A cool way to do this is to tie your brand to some social cause or publish content that brings engagement.

Create a positive image

Use marketing strategies that are not only focused on the sale of your products. An effective and accessible way to do this is to show yourself an expert in your niche market through content marketing.

Don’t be afraid to innovate

Do something your competitors will want to copy!

Following the example of large companies is a great way to develop strategies for your business. Even if it is practically impossible to do things the way Apple did, try to adapt the tactics to the reality of your business.

Thanks for reading!