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Why is Now the Right Time for Small Businesses to Embrace eCommerce?

Business and Commercial

By Tanvi PuniaPublished 2 years ago 3 min read

People used to queue in retail outlets in the hopes of receiving special discounts back then. The success of brick-and-mortar shops used to be based on effective marketing and brand management. However, things have gradually altered, and we now see individuals purchasing everyday necessities online. The internet, technology, digital marketing, and e-commerce have all had a significant impact on our lives. Businesses that did not adjust were simply destroyed. The last punch was delivered by the covid-19, adding insult to injury. The retail and service sectors were among the most impacted. Here are some of the reasons why small businesses should use e-commerce:

Find a Bigger Customer Base: Consider how many people would come to your shop. This is contingent on several factors. It is determined by your geography, the preferences of your customers, and the demand for the things you sell. You can only attract a certain number of customers. Adapting to e-commerce allows you to reach a bigger audience.

Increased Use of the Internet and Smartphones: In recent years, both internet and smartphone penetration have increased dramatically, indicating that an increasing number of people prefer online shopping to traditional methods. This is a fantastic chance for small businesses to grow and capitalize on client demand.

A New Style of Life has Emerged as a Result of the Pandemic: The Covid-19 epidemic caused stores to close and people to go into lockdowns, forcing them to adapt to new technology. Even those who were previously skeptical of e-commerce and online buying are now seeing the benefits and are more willing to shop online.

What is the best way to get started with e-commerce?

It's preferable to be late than never. Now is the moment to establish your retail business online if you haven't already. The first stage is to study, study, and study some more! Learn about internet marketing, eCommerce SEO, and other topics that can help you discover clients online. The following step is to select the appropriate platform. Keep the following considerations in mind when deciding on a platform:

Check for Selling Fees: Most platforms will charge you a fee to sell your product. It might be in the form of recurring subscription fees or a one-time payment. Many e-commerce sites take a percentage of each sale as a commission.

Plugin Fees: Many e-commerce platforms provide plugins to help you personalize your online business and attract more customers. Check to see if their plugins are free or not.

The Number of Users and the Likelihood of Gaining a New Customer: Check to see if the website where you'll be launching your e-commerce business has a sufficient user base. This is because the number of individuals browsing the e-commerce website will have a direct impact on the odds that your goods will find a buyer.

User Interface and Design: Ensure that the website is user-friendly and that the user interface is well-designed. This will ensure that more clients visit the site and spend time there, increasing your chances of making a transaction.

So, how do you go about finding a decent platform? For sellers, the major e-commerce destinations have always been eBay or Shopify. These two platforms are extremely well-liked by consumers. For example, eBay may assist you in creating your customized store and providing specific sales statistics. Shopify offers web hosting for your store as well as a large number of applications to let you modify it. However, they are not without their drawbacks.

Shopify, for example, is too costly for small businesses, and eBay has a horrible reputation for fraud.


The mainline is that success can only be ensured with continual tenacity and techniques that surpass the competition, regardless of the e-commerce platform you employ. Some individuals favor eBay and Shopify, while others do not. You can explore eBay alternatives at any time. As a result, we may infer that e-commerce integration is critical for every small firm, particularly those in the retail and service sectors.


About the Creator

Tanvi Punia

I help Individuals, Coaches, Businesses, Founders, Entrepreneurs, & Marketers to grow in their businesses through Social Media by creating & designing visual content that aligns perfectly with their brand, values, and voice.🤝🏻

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