Who Made You The Boss Podcast

Ear worthy podcasts have a unique synchronicity to them. It's a much-overlooked attribute of great podcasts, precisely because it's such a difficult characteristic to define.

What is podcast synchronicity? Despite the techie allusion, synchronicity is a strictly human perception. No AI or ChatGPT allowed here.

Synchronicity is about creating a sonic canvass in which every aspect of sound -- pitch, tone, harmony, frequency, volume, and intensity -- blends together to create a unified sonic event for listeners. In effect, the aural brushstrokes paint images in a listener's brain from the panoply of sounds that emanate from a podcast.

Synchronicity is experience. It is the difference between Disney parks and the competition. A Disney park is a day immersed in a fantasy world where everything is scripted, and nothing is left to chance. Synchronicity defines the disparity between Apple products and those of the competition. Thanks to Steve Jobs, Apple products are presented in a specific way via the product, its features, its design, and even how it's packaged.

I am bringing up this subject because it is an attribute that the new business and personal growth podcast Who Made You The Boss possesses.

Without even delving into the subject of the podcast, I can state that Who Made You The Boss has synchronicity. The sparkling, ascending intro music, the verve and vigor of the host and her guests, and the aspirational message of the show all coalesce into a geosynchronous orbit of familiar yet inspirational messages.

Lindsey Epperly is the creator and host of Who Made You The Boss. She is the founder and CEO of Jetset World Travel, a modern travel agency dedicated to service, innovation, and gratitude.

As a host, Epperly exudes maximum energy, offers her listeners inclusive and smartly packaged messages about leadership, drive, determination, and success. Unlike someone like Tony Robbins, Epperly's message is more nuanced, more strategic, and less "get off your ass" oriented.

In the second episode, titled "Adversities, Growth, and The Monsters That Save Us," Epperly recounts the history of her business and the "teetering on the brink of disaster" events that almost sunk her venture. What I found so refreshing about her story is that success eventually arrived, but only after she relinquished some control. In that episode, Epperly freely admits her "bossiness" so ceding control was not easy for her.

I did love her story about developing an entrepreneurial spirit early in life by selling her dad "make-believe" ice cream cones. Thank goodness -- not another lemonade stand origin tale.

She then offers actionable steps via her four Rs (You'll hear to listen to get more detail.). For a new podcast, her second episode was a masterstroke because her story enables listeners to get to know her and her challenges and how she overcame them and is still doing that. The episode connects her to listeners in a way that some TED Talks and motivational speakers do not.

The podcast's mission statement reads as such: "Listen as entrepreneurs, executives, and creatives share their stories on everything from letting go of control to overcoming imposter syndrome, and discover how these leaders turn their greatest obstacles into unexpected opportunities."

In the first three episodes of the podcast, I believe Epperly has delivered on those goals and more. Her interviewing skills are advanced, which is not a given, since talented speakers do not automatically make good questioners and listeners. Both guests, Amy Porterfield and Carlos Whittaker, dispense sage advice in the capable hands of Epperly, who deftly manages the interview process.

Success in podcasting is as much about the nuts and bolts (sound quality, interviewing and hosting skills, guests, episode length) as it is about the strategy before the first word is recorded.

That's ultimately the essential ingredient for achievement in podcasting. Even Epperly's podcast title screams creativity, marketing savvy, and message concurrence.

It's clear that Epperly utilized her personal and professional experiences, challenges, and successes to craft a podcast theme that would resonate with a wide range of listeners.

For example, it's about business, but also about personal issues such as burnout and imposter syndrome. While it may seem to be geared exclusively toward women, I think it resonates (or should) with men. While the show is about leadership, it's also about leading by following, and leading through collaboration, not competition.

Finally, Lindsey Epperly is not selling the fiction perpetrated by too many motivational speakers, which is "just do what I did and success will fall into your lap."

Instead, Epperly offers her podcast listeners a more measured, balanced, and actionable perspective that can resonate with more than just overachievers and workaholics.

Sales guru Jeff Gitomer used to say, "Obstacles can't stop you. Problems can't stop you. Most of all, other people can't stop you. Only you can stop you."

It's a message wrapped in simplicity, drenched in complexity, and it's mirrored in Epperly's podcast.

Check out Who Made You The Boss. Her message can inspire and instigate personal growth.