What you should know about Facebook Blueprint Certification

Facebook advertising is an effective way of connecting with audiences. The correct placed ads help tell the audience a story about the brand. They are also instrumental in helping many create a top-notch and memorable first impression. They can give customers that last little nudge they need before they make a purchase.

However, with the introduction of new types of ads, there have been advancements made in customized audience targeting and an ever-evolving set of rules and regulations, staying on top of the ad options of Facebook is quite tough. Hence, professionals need mastery of this space, if they wish to remain competitive in today’s tough marketplace.

How can that mastery be tested? Simple, the Facebook blueprint certification is one way of testing that mastery.

Becoming Blueprint certified shows that the professional who pursued it has a complete understanding of Facebook advertising, from creating a strategy to implementing it, and analyzing its outcomes. It proves to their colleagues, employers and customers that they are in the game and in the pole position as well.

It is no surprise because the Blueprint certification is revered but obtaining it is not easy. It takes a lot of time, experience and cash in order to complete the certification.

What is Facebook Blueprint certification?

Facebook Blueprint is an online learning platform offering free courses which have their own pace and speed. The certification is about proper advertising and practices on Facebook and all networks it owns (particularly WhatsApp and Instagram). It was launched in 2015 and up til now, more than 2 million people have enrolled them selves in at least one of the seventy-five available courses.

A lot of professionals and individuals in the United States (around 160,000) have trained with Facebook Blueprint. By the end of the current year, around 250,000 individuals will be trained and most of them will have obtained their respective Facebook Blueprint Certification.

Those who are looking to upgrade their advertising skills on Facebook are in luck, thanks to the availability of Facebook Blueprint (which is by far the best choice). It also however depends on the marketer’s skills, designation and suitability as well.

As determined by a top-notch agency of SEO services Toronto, let us now learn some basics about it and see how it is.

The basics of Facebook Blueprint

Facebook Blueprint is a free online training program created for advertising on both Instagram and Facebook. It has more than 90 courses and most them can be taken between 15 minutes and an hour. A Facebook profile is required from users and once they log in, then they can start learning about it.

This certification is a nice way for digital marketers to stay on top of their game and being in line with Facebook’s changing portfolio of tools and advertising formats. These courses can be particularly helpful if professionals to master a specified skill or are looking to achieve a certain objective, ranging from lead generation to promotions and vice versa.

Courses are updated on it regularly and new features are presented as well. The course’s catalog offers a wide range of courses ranging from starter to intermediate level in the following categories:

Getting started with Facebook

Getting underway with advertising

Learning advanced purchase options

Targeting the right audience

Creating awareness

Driving consideration upwards

Generating leads

Promote my app

Increasing online sales

Increasing in-store sales

Selecting ad formats

Taking creative inspiration

Managing Ads

Measuring ad performance

Learning about messenger

Learning about Instagram

Distributing and monetizing content

Facebook Blueprint certification is an accreditation exam offered by Facebook. It helps set standards for digital marketers and advertisers through requiring advanced proficiency in Facebook, Instagram and Messenger advertising and promotion.

There are three different exams available in this certification:

Facebook Certified Media Planning Professional.

Facebook Certified Media Buying Professional.

Facebook Certified Ads Product Developer.

Each exam costs $150 and certifies professionals for a year. In order to renew their certification, they must appear in the exam when it expires and clear it to be re-certified. Applicants can give it online.

While passing only one exam is required for receiving the certification, applicants are required to take the exam each year to retain their status.