what makes a business competitor

In all type of field related to business in which you will enter you will never be alone there will be other people in the same field that will be aiming for the same thing as you. which is to take as much share of that fields market as possible this automatically create competition. and let's be clear there are many types of way competitions could interact with each other. but what this will then mean will be that in order to you to still be able to aim for your goal in that field, you will now have to take extra actions in order to stand out. and your competitor will have to do the same.

On one hand this a good for the market you are trying to target since it will mean that both you and your competitor will have to come up with the best of each one in order to appeal more to the client. in terms of product quality, availability, pricing etc. meaning that surprisingly the winner in a competitive field is actually the market consumer since they end up been the one to getting the best deal. but in term of the actual businesses it should be more on who is the one that the average client ends up picking. to be clear it could be you or your competitor as it could be both. but most importantly is why the average consumer ended up picking the end choice.

If it is your competitor that they ended up picking then it should be clear that your competitor ended up providing something that it m ore valuable to the client than you. and if it is you been picked by the end user then it is you provided the highest value. and it is that value that you should be focusing on when dealing with competition. when it comes to competition it can vary. it could be a start up just like you or it could be a competitor that has been in that field for a long time. it could be a small competitor meaning that they only have a small share of the market or it could be a big competitor meaning that they have a huge share of the market. the one you should focus on are the competitor which control most of the market share.

As one of the most important part of entering a field in business, competition can be view in several ways. Generally been a risk of failure for most start up. Which could be understandable as both your goal and your competitor's goal are diametrically oppose. However you should view competition as a mean of exceedingly not diminishing.

The dominant market share:

When you are entering in the market you want to have as much share of it as possible. Therefore you first want to analyse who has the dominant share of the market before entering in it. Then you will want to focus on what they are providing. When talking about the biggest share this mean you will focus on at least seventy percent of the market share. This could be controlled by one or more competitors depending on the market in which you are. For example, the search engine market is ninety percent dominated by only one company.

But generally other market will have this much share been owned by several companies. What you will do at this point is to analyse what are the features that those dominant companies' product or service has. This will give you a general view of what is the market's biggest demand. because every product or service that a company offers is seen to the client as a solution meeting a specific need, you want to analyse what is the market's need and the way to do this is by analysing the features of the most demanding product or service in that market.

The airline industry make approximately eight hundred billion annually. There are five thousand airlines in the world. Forty one percent of the airline market is controlled by ten airline. Or 0.2 percent of all airlines in the world. Which means that 99.8 percent of airline or 4,990 airline control 59 percent of the market share while 0.2 percent or ten airlines alone control 41 percent of, the market share. So a very small percentage of the competitor control a bigger share of the market than the vast majority. This could be attributed to what does few minority of airline provide. Which are simply two things. Comfort and long distance. The largest airline for example which is Qatar airline is widely use as it provide the most comfort during the longest flight. And this is

what the client in the airline market are looking for the aim of airlines is to transport people form longer distance on a shorter period with the most comfort. Since it is what the client are looking for. So the airline to provide those things the most will dominate the market the most.

Another beneficial part of having competitors are the extra strategy you could notice. This does not mean that you copy what your competitor is doing. What this mean is that you look at how the competitor is marketing and distributing their product and how often they introduce their latest product. This will help you understand how to maintain a high demanding product or service. Because each product or service's supply, marketing and cost will depend on its demand. And since the competitor you are looking at are the one that are offering the most demanding product or service in that market, your role at this point will be to notice how they maintain that high demand of the product.

At this point in time you haven't yet provided your own product or service. But just analyzing the competitors. The reason for knowing how this work is In case the product or service that you will later introduce to the market has a very high demand. You will be a startup that have never sold a product that has a high demand, but you want to enter in the market by been ready for every situation that happen. And since you have never sold a high demanding product before, you will not know how to maintain one if the product you will introduce became very demanding. In other word you want to have the knowledge of how to manage a high demanding product before potentially selling a high demanding

product. Which is why you will only look at the dominant competitor since they are the one that provide the high demanding product and service and analyse how they are doing it. This is the extra knowledge you will gain by visualizing how the biggest companies in that market is maintaining their product or service.