What Are The 4 P's Of Marketing To Grow Your Business

“The best marketing doesn’t feel like marketing.” -Tom Fishburne

By Arsalan HaroonPublished 3 years ago • 4 min read

What Are The 4 P's Of Marketing To Grow Your Business

Marketing is a main area of any business to focus on if they want more sales. I know some of you know the 4 P's of marketing because it's a basic concept marketing we learn, but most people don't know about this.

The 4 P's of Marketing is also known as marketing mix. This marketing 4 p's is useful for any industry. This 4 Ps marketing is the first thing to focus on if you want a successful business.

Let's learn, What are the 4 P's of marketing that is essential for all business to work on.

1. Product

If your product is not unique and not solving your customer's problem, Your business will fail. No matter how much you advertise your product. If your product is dumb, Then your audience will never buy your product.

When creating your product, keep in mind, If the same product you are creating is available in the market. If it is, then your product should have more features than other similar products. You have to make your product more unique than your competitor's product.

If your product and your competitor's product are the same, then why people will buy from you if they are already familiar with your competitor's brand. They will buy from you until if you provide them a big difference in your product or your competitors.

So always build a product that will solve your customer's problems. Plus, it gives some benefits which are not available in your competitor's product. It helps your audience select your product instead of your competitors, If you provide them something useful in your product. Which your competitor's product does not have.

2. Price

If you are selling your product at a higher price but someday the same product and same features are selling product at less price than your product.

Then, Why people will buy from you if you give them the same features and same benefits at a higher price even they get the same features at less price.

It's essential to know the true value of your product, You need to do some market research to see at which price your competitors are selling their product, and if they have the same features and benefit as your product have.

Then try to lower your product price than your competitor's product and provide the same features and benefits at a lower price.

But it's not essential to always lower your price if your product is unique and you don't have any competitors who are selling the same product. Then you can sell that product at a higher price.

If it solves your customer's problems and they find some exciting benefits. Which they couldn't know exist.

3. Place

It is essential to know the right place to sell your product if your product is for men and you’re selling in that place where most are women. Then surely didn't get any success.

If we talk about online, then if your product is for seniors and you are targeting to sell your product on TikTok.

It is also a fail marketing strategy because there are mostly young people on that platform. It is important to know where you sell your product which is the right place to sell your product.

4. Promotion

All 4 P's of marketing are essential to grow business, but if you don't focus on this P, then it is quite difficult for you to sell your product. Promotion means you advertise and market your product to your targeted audience who needs your product.

If you can’t promote your brand, how people will know that your brand exists in this world. Marketing your product will help you bring your product to your audience and promote your product on that platform where you find your audience.

Promotion is also a crucial concept in these 4 P’s of marketing. Because no matter, how unique and useful your product is. If your audience didn’t know you exist, your brand wouldn't survive.

Remember that your audience won’t find you until you market your brand to reach out to them. Because today they have so many brands to choose from. They didn't care about your product until it is unique in the market.

But still, If it is a unique product, you also do your promotion. Every business needs to promote products. No matter, What industry and business you have. Even if you have a unique product, Still you need to promote your product. Your audience doesn’t find your product until you reach out to them.

Conclusion

I know it’s a basic concept of 4 p’s of marketing, But sometimes we don't apply it in our business. Which is the big mistake you are making, because it's a basic of marketing 4p”s which apply to all the industry whether a startup and corporate business they all focus on this 4 p’s of marketing.

Are you focusing on these 4 P’s of marketing to grow your business?