What are Press Release Backlinks and How They are still Relevant to Boost SEO?
Press releases are the best way to earn some quality backlinks for your brand. Though some SEO marketers claim that backlinks earned from press releases have no SEO benefit at all, it is not quite right.
The PR world is quite versatile and offers high SEO value for users. Press release submission is extremely helpful for getting the complete SEO benefits. After Google started stopping users from interfering with backlinks, people started thinking that press releases won’t do any good to boost SEO anymore. Here are the reasons why press release backlinks are good for SEO. But before doing so, let’s learn the complete background of PR backlinks.Page ranking in Google and press release backlinks.
Page ranking in Google and press release backlinks
Backlinks have always been important for SEO. Google’s algorithm that decides the ranks of a website in a search result is directly connected with the backlinks. The more backlinks you get, the more authority is awarded to your website by Google. The backlinks are used as a proxy for authority. Popular authoritative websites will naturally garner more backlinks and appear higher in the search results. If you observe the most influential sites in any industry, you will see there is one thing that is common in all of them and that is backlinks. They have millions of backlinks going into the sites.
But as soon as the websites realized that backlinks are improving their SEO, they started focusing on growing more backlinks. Most site owners keep abiding by the rules of Google and increased their backlink profiles ethically. But some take the shortcut to build a greater backlink profile. The shortcuts are not always ethical.
Press releases have been using vast syndicates to be published in different media outlets, websites, blogs, and more. With everything digitized now, anyone can craft a PR and publish it on any online newswire sites.
Black hat SEO and penalties
Most of these people did not even follow the basic principles of a press release and publish them on these newswire sites. Despite the bad quality of the press releases, keyword-optimized backlinks were perfectly embedded in them. Most of these press releases were not issued to announce anything important. Rather they were used to generate more backlinks to boost SEO. Soon this completely legitimate strategy became a nuisance and a pest to Google.
It pushed Google to begin penalizing websites that were blatantly using the newswire services to improve their backlink profiles. Newswire sites stepped in to make things right. They started transforming links within a PR ‘no-follow', making them SEO neutral.
That is why people think that press releases cannot produce effective backlinks anymore. But the reality is quite the opposite.
How press release backlinks improve SEO
Press releases are still quite effective in increasing the SEO of a brand through their backlinks. It is now distributed through professional PR agencies to convey the news about the company to the consumers. A well-crafted PR distributed through a good PR company can bring backlinks that are natural and approved by Google as well.
• A PR agency utilizes their knowledge and contact with the relevant media to make their client’s PR get picked up by journalists. The reporters publish it as a new story establishing an outreach. The story will then create its own backlinks that will amplify your SEO tremendously.
• With excellent outreach, a company can turn their press release, syndicated on newswire sites to multiple pieces of news crafted by different journalists.
• It will no longer be just a press release that you wrote, but an actual piece of news that is relevant to your target audience. As the news is about a company or a product, the journalists will most definitely add backlinks to them.
• These backlinks are not ‘no-follow’. So your website gets an immense amount of SEO boost instantly.
Not all PRs get turned into a news article with backlinks, here is what you can do:
• Stop issuing PRs just to get an SEO boost. Only do it when you have something important to tell.
• Add natural backlinks to your website. Do not overload the content with it through keywords.
• Pitch your PR to journalists directly to get picked up by them.
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Press release backlinks can be a powerful tool to boost SEO for your brand if used properly. While some may argue that backlinks from press releases are no longer effective for SEO, this article explains how they can still provide significant benefits for your website's ranking. By utilizing the expertise of a professional PR agency, a well-crafted press release can be distributed through relevant media outlets to establish outreach and create natural, approved backlinks. It's important to avoid using press releases solely for the purpose of obtaining an SEO boost and instead focus on creating newsworthy content that journalists will want to pick up and share, resulting in valuable backlinks for your brand.