Top 5 Ways to Do Online News Distribution for an Increase in Visibility and Sales

Press releases are crafted to acquire brand exposure, increase reputation, website traffic, and especially sales. But your press release needs to reach the right audience to achieve those goals. Writing a press release is only half work. To deliver your story to a greater audience, use online news distribution to the major media houses in your industry.

Press release distribution is the best way to spread the news about the events in your company. It helps you reach both the existing and potential customers and investors. However, there are several ways you can distribute your press release. Below we discuss the different methods of PR distribution.

Different PR distribution outlets and how to approach them

The press release has been popular in the marketing world even before everything went digitized. It is the best way to communicate with your target audience and investors. Before the vast digitization, press releases were only distributed through print media. Over the years, the mediums of press release distribution have increased substantially opening new doors for the companies and individuals. Let’s discuss the different PR distribution mediums to get a clearer view of the matter.

1. Local print media

For small to medium businesses, it’s better to tell their story to the local media first. For budding businesses, the local customers bring the most sales and profits. So it will be wise to approach the local news outlets. A lot of people still rely on print media to get their daily dose of news. So do not exclude the local newspapers from your distribution list.

• Search which local newspapers are the most popular among your target audience.

• Find out which ones highlight your industry in their news.

• Contact them through emails and send them a brief yet informative pitching.

2. Target the right publications

The ultimate goal of press releases is to boost sales. That is why your online PR needs to reach the right audience. So you have to distribute your press release to the publications that are frequently visited by your consumer base.

• Target the publications based on the industry they cover.

• Create a complete database of their contacts which can be useful for your future releases.

• Use Google to find the major publications in your industry.

3. Target the right journalists

Journalists are the gateway to your desired media outlets. They hold the power to place your story in the top new outlets in your specific industry. You cannot target every journalist that you come across. You should research before you approach them.

• Choose the ones who have ample experience working with your industry.

• Search the keywords of your PR on Google and click on the most recent and relevant news articles that come up. You can find their names and contact details in the articles.

4. Press release distribution services

Both press release writing and press release distribution is hectic work. If you are struggling to find the right way to do them, you can hire professionals for that. Find top PR agencies on Google as they are highly experienced in this field. These experts will help you acquire different PR related services under a single roof.

5. Press release distribution websites

Professional press release distribution websites are the best solution for effective online exposure. These websites guarantee placement in hundreds of relevant media outlets through their online news syndication. They are the trusted suppliers of newsworthy stories for the biggest media houses and journalists. With their services, your story will reach the target audience without a doubt. Some of them offer free PR distribution services alongside their paid services. You can try the free services first to get acquainted with the power of online press release distribution. They offer PR writing, multimedia, and SEO services as well, along with effective press release distribution services.