Video Marketing Strategy in 2021 - Things You Need to Know

One of the most affordable marketing strategies is video marketing. It’s a simple way to make an impact on your audience. We’ve all heard it before: “Video is the future of content marketing.” But how can you create information-packed video content that converts like crazy? See this article to learn the secrets of creating high-converting video for your business.

A robust Video Marketing strategy can be like a game-changer for your business. Though the written content and images are a central part of digital marketing and one of the most effective strategies to reach customers yet video marketing is adding new values by increasing the reach to customers.

Video Marketing Engagement Statistics -

• 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• Marketers who use video grow revenue 49% faster than non-video users.
• Sixty-four percent of consumers make a purchase after watching branded social videos (Source - wordstream)

Before you are all set with the strategy for video marketing in 2021, I am sure you must have Googled to figure out the following queries like :

• How effective are marketing videos for your business?
• How to decide the video content to reach target audiences?
• Why are short videos becoming popular to promote brands?
• Is It beneficial to spend on Video ads on channels like YouTube to boost your brand?

In my post, I have tried to answer all your queries in a best possible way. Not only answers these questions but also, throws light on developing a video marketing strategy that can help in driving more ROI (Return on Investment)

Based on your budget, timeline, and specifications, a video marketing agency can help you reach a perfect match as per your project needs. Let's get started!

Why Build a Strong Video Marketing Strategy?

As digital marketers are aware about engagement data that if a picture says 1000 words then a video is worth 1 million words. All we want is to create trust with our customers & that's the benefits of video marketing. As the form of devices has changed from web to mobile, the number of customers having an interest in watching videos has also multi-folded.

Videos are indeed a valuable asset so there is a need to train yourself before creating a new promotional video. Without further ado, let’s look at the tips that will help in developing a result-driven social video marketing strategy:

• Add relevant and realistic titles to add attention to the creation of videos.
• Stay on brand, and nail down your message across videos
• The budget should be sensible, almost one-tenth of the entire digital marketing campaign cost.
• An optimized video can add value to your business. That’s after the creation of video optimization is a must.

And Lastly, analyze the video for its reach to target audiences.

Note: The video needs to be attractive and tell positive stories of your brand. This way you can make your video marketing campaign a huge success in a short period of time.

How Do Videos Help Me Generate Business & Google Ranking?

Source - FWA Marketing

Video marketing is undoubtedly one of the most effective ways of communicating your brand’s message online, but that doesn’t mean it’s an easy feat to accomplish. In fact, video production still remains one of the biggest challenges for businesses looking to take their marketing efforts to the next level.

If you are new to video marketing then you must be aware that there are various major types of video marketing you can do on your own or can take help of a video marketing agency to make your work easier.

There are a ton of different types of video content you can create for your business. And not all of them will work equally well for your goals, which makes things a little complicated. To help you decide which type is best, here's a quick rundown of the most common video types -

Demo Videos - Product Introduction

Brand Videos - Explaining Advertising Campaigns

Educational or How-To Videos - Informational Video Creation

Animated Videos - Explain hard to grasp facts with the help of animation

Event Videos - Include Interview and Presentations Before Product Launch

Explainer Videos - Videos pitching the customers to buy a product or service

Case Study and Customer Testimonial Videos - Help in promotional activities

Live Videos - Behind the scene facts and real story to generate trust

Virtual Reality Videos – Videos include every angle for a better demonstration of products

Augmented Reality (AR) Videos – Videos adding a virtual layer to showcase products and their working

Personalized Messages - Live videos on product purchase

How to Create Videos to Market Your Brand?

Some of the steps involved in building non volatile strategy are:

Start with your video goals: Before diving into the essentials of planning in 2021, let’s just set the rhythm to reach target audiences. Video is providing an opportunity to directly speak to your customers and convince them to take your desired action.

If you aim to attract new leads or make inspiring videos that boost your brand image then creating a video explain your unique selling point will always be a great advantage.

The videos must showcase the quality of the product explain its actual worth Selling a clear goal before putting your video marketing strategy into action enrich your videos with a reference point. This will help you focus on the result

Figure out what story you want to tell: The marketing strategy must discover the unique story of your brand. You need to wrap your story around the following four persons:

The objective must be big - The video must promote a specific product in the video. Other than discussing the brand, explain the product.

Avoid Conflicts and comparison – The latest marketing strategies believe in direct selling of products. High–quality, reasonable prices, and actual positive points help in creating better videos. Making a comparison with a competitor’s product will not help you go a long way.

Quest and Approach – The way you represent your old stuff in a new package is an art. Try out some creative ideas that can hit the customer's mind. Just like all other content for your business marketing efforts, optimization of videos is a must.

Resolution and Creative Requirement – Choosing the advanced tools and HD quality visuals and perfect sound allow you generate videos that are self-explaining. Taking the requirements intact and precise also helps to come up with remarkable videos.

These four elements of your story should take the viewer on a journey justifying your vision for your product. Also, including the right emotion, appropriate color scheme, and the script plays an important role in video marketing. So, choose every detail wisely!

Maintain Timeline and a Realistic Budget: Both time and budget are essential entities of any marketing project. While creating videos, we must be clear that it is part of the entire marketing, not the whole. Moreover, it is a continuous process.

Certain tools might cost you more than others, so be sure you research this all before you settle on the type of video you want and how you’ll go about creating it in minimum time. Once these things are perfect, the results are sure to be positive.

How Do I Know If My Video Is Successful?

Video marketing is more important than ever before. Studies show that more people respond better to video than any other form of content. And the best part? These videos don't have to be long or complicated to have an impact on your business.

As we have discussed above that a clear and concise strategy with a distinct start will help you remain focused. This will embark upon your successful video marketing campaign in 2021.

To create professional marketing videos, you should put your time and effort into the right direction. If you have a perfect video content plan and a little creativity, you can create videos that will generate a lot of traffic.

With the explosion of video, it’s become much harder to get ranked in the universal search results.

Here are few ways to optimize your video -

Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it increases your Google Ranking.

Add compelling content in videos to improve click-throughs: To create an outstanding video, use schema markup (semantic vocabulary) to provide the information search engines need like providing a video thumbnail and length.

For crawlers, create a video sitemap on site and submit it to Google Search Console.

Create to add video entries as separate: For creating a user-friendly video and keeping the need of search engines in mind, add target keywords in the video content.

Above all, the videos must be created as an extension of a marketing campaign. If people are just opening the video for a few seconds and then leaving, engagement scores are sure to come down and Video Streaming sites like YouTube, Vimeo will consider your video irrelevant or having a low-quality.

How to Choose the Best Video Marketing Agency?

Video marketing has grown exponentially in popularity over the past couple of years. More and more businesses have begun using video marketing for their business, and with good reason too; videos are a very powerful tool for marketing. This is an example of how agencies like Brandit Marketing Solutions are utilizing videos in their marketing.

Finding the right business partner that is in sync with your marketing ideas is always a great challenge. Here are few points to consider before you hand over your video marketing project to some agency :

1. Firstly, check the portfolio of the company and look for the agency who has built videos of similar types.
2. Prepare the list of things providing all the necessary marketing information required to create effective videos.
3. Unique and creative ideas along with the price and quality of video matters.
4. Check the reviews of work done and have one on one discussion regarding your project.
5. The agency must have time and a dedicated team to work on your project.

We must be aware that almost 95% of the people catch the video messages in one go so video marketing must be taken seriously.

Branding, SEO , and 360 degree revolution must be part of the agencies main motive before you hire them. Finally, the agency must be able to provide authenticity and security of videos.

Try developing engaging videos you should partner with a video marketing agency which can deliver the best in class video marketing & advertising services, that is profitable for your business or services!

Remember, video marketing is going to remain the best selling marketing strategy to promote business and get a quick response from the customers. Try developing engaging videos!

Video marketing has recently seen a surge in popularity, and this trend doesn't show any sign of slowing down. In fact, companies who don't include video marketing in their strategy will likely find themselves behind the competition.

People love watching videos. In fact, YouTube says that people watch 1 billion hours of video on its platform every day. That’s a lot of time spent. And if you want to make sure that people are spending time with your brand, you need to make sure they see your video content, too.