Top CPG Marketing Agency

Social media is a direct way for your cpg marketing agency advertising to reach them whether they’re in the store or at home. Even though you should focus heavily on your call to action, you should try to provide plenty of content that will interest customers in a way that doesn’t always seem like selling.

Facebook ads are another excellent advertising strategy we recommend for our consumer packaged goods customers. Facebook has a huge audience, so you can reach a large set of demographics while also having the ability to choose your target audience. SEO Design Chicago can create a creative, unique Facebook ad campaign for your consumer packaged goods company. Advances in mobile innovation, automated supply chain management, artificial intelligence and information analytics are all changing how the CPG industry thinks about marketing.

You can be sure that your CPG web pages are aesthetically pleasing and will showcase your products and services in the most enticing way. We have deep knowledge of the vast online needs of businesses, and you can be sure that this knowledge extends to the consumer packaged goods niche. We help brands connect and engage with new audience segments through consumer content marketing, social media and PR campaigns.

Social sites provide a good platform to spotlight your company’s commitment to worthy causes, how your products solve problems, and even your customers. If you’re selling ketchup, dishwashing soap, or lotion, you need to make certain people remember your brand positively, and your social media can help you do that. With a focus on natural and organic products, Sloat Design Group has been creating and revitalizing brands across all retail segments since 2003.

Local Search Rankings For Cpg Companies

Your brand needs a strategy that is consistent across all channels — connecting products and customer service with delivery on demand. Digital marketing can help you increase your brands presence online and get your products in front of consumers when they're ready to buy.

Full-service digital marketing solutions designed specially for CPG brands looking to engage shoppers across their website, creative, social media and more. Websites like Amazon, eBay, and Alibaba have effectively taken advantage of the large web audience. For many people, the internet has become akin to a market square or mall.

From brand identity to production management, we have done it all for our clients, which include such beloved brands as Campbell Soup Company, The Hershey Company, Pepsico, Hatfield Quality Meats, and Pier 1 Imports. With over 20 years of experience under our belts, Works Design Group is committed to producing inspired designs that both reflect and enhance the strategic cpg marketing agency goals of our customers’ brands. CPG or Consumer packaged goods is an industry term for merchandise that customers frequently use up and replace. Consumer packaged goods include household goods such as, food, beverages, cosmetics and cleaning products. That is why these CPG brands need digital marketing, to reach these customers when they are ready to make that purchase.

In some ways, these innovations have actually leveled the playing field for new companies in the market and smaller businesses who don’t have the luxury of customers who’ve been purchasing their product for years. Utilizing the web to connect directly with their customers via social media, e-commerce, and other methods is a game-changer for such companies.

Some specific tactics we recommend to get your product sales up include pay-per-click and retargeting ads, omnichannel marketing, and data monitoring and analysis. DBC’s strategic consumer marketing campaigns are driven by tactical relationship building strategies and longstanding personal relationships within the CPG verticle. We create integrated marketing campaigns that resonate with influencers known as “Spheres of Influence.” These influencers are people who are connected and trusted both your target consumer and in your target market. Through integrated brand marketing we connect you and the influencers to your target customer.

They are often the power socializers – commonly found online but also offline – who consumers look to for purchasing advice. They are the influencers and brand ambassadors who can make or break a product, brand or service. E-commerce has transformed the consumer packaged goods industry. We help you grow your CPG brand by building a strong online presence, advertising on platforms where your customers shop, and optimizing your content for better search results. The consumer packaged goods industry spends billions of dollars on traditional advertising such as TV, out-of-home and print.

Diversify Of Online Sales

They are influenced by what other buyers think and can complete a transaction in any way that they want. The digital consumer expects more — an “always-open” store where the experience is frictionless from beginning to end.

Their award winning team has helped some of the most discerning global brands and visionary startups express their unique brand personality, stand out on shelf, and realize quantifiable results. Most consumer packaged goods websites do not provide content that is relevant and convenient for customers. SEO Design Chicago creates custom text written by our team that is specific to the services provided which drives brand awareness and loyalty. Among fierce competition, SEO Design Chicago will provide a product that will stand out and drive customers to your business.

Reading reviews is good, but seeing real people vouch for the product can be an integral selling point for potential consumers.

Social platforms with video sharing capabilities allow you and your customers to create content that shows the uses and value of your brand.

Product demonstrations can be done digitally, and the user can receive information about your brand from the comfort of their couch.

Linda Landers of Girlpower Marketing talks about driving sales with digitally facilitated connection in her article for Business 2 Community.

People from all around the world can showcase how your product can be useful across various cultures, classes and situations.

Their brand identities and package designs are thoughtfully created to work with a brand’s growing product line, over time and across multiple consumer targets. Always immersed in the trends that affect consumer packaged goods, particularly food and beverage, they develop strategies that keep their clients a step ahead.

Shopper Marketing Resources

In 2017, consumers spent $453.46 billion through e-commerce. Roughly half (51%) of Americans report making online purchases using their cellphones, while 15% have purchased something by following a link on social media sites such as Facebook or Twitter, according to pewresearch.org. Consumers still go to brick and mortar locations, but not without their cellphones. The best strategy for this trend is to be with the customer during such a crucial moment.

In 2018, food and beverage was the fastest-growing category on Amazon. The COVID-19 pandemic has further increased sales of all CPG products, both on Amazon and on other platforms. With just a few clicks, consumers can explore and compare products, prices, and delivery options.

We keep your best interests in mind when creating our campaigns and our team manages and monitors your accounts regularly to address any comments or concerns. A collaborative group of experienced creatives, we’re focused on smart, sales-minded strategies to bring your food, beauty, natural or cannabis brand to life. Great ideas can become top-notch products, but without a customer base, an entrepreneur’s hard work might never amount to anything. Half the battle is being nimble enough to adapt to the ever-evolving retail landscape. Companies that equip themselves with dedicated team members, creative marketing initiatives, an aggressive sales strategy, and competent managers will be well on their way to competing with the Unilever’s of the world. An article by Natalie Taylor talks about the importance of having an Amazon strategy. For companies who have long focused on product placement in-store (and those valuable end-cap displays), a sponsored product listing on Amazon is the digital equivalent.

All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office. ICUC offers a wide variety of social media marketing services for CPG companies. Updating your consumer packaged goods website design is a surefire way to elevate your business to new heights. We are able to create a web design that is attractive to make your visitors stay for a longer period of time, increasing the chances of your CPG company being able to convert them into customers.