Top 5 Tips For Effective Ecommerce Website Development

Having a good e-commerce website is essential for your business. Not only does it help you improve your sales and profit, but it is also useful in building your brand’s image. With the whole world going online, the majority of businesses have also shifted to online platforms, leading to a huge increase in competition. Therefore, it is essential that the e-commerce website of your company is user-friendly, engaging, and leaves a positive impact on your customer.

There are several factors that account for building an e-commerce website. These may include the design of your website, user experience, customer care, page load speed, SSL configuration, and more. Today, we will be looking at the top 5 ecommerce website development tips according to ecommerce trends 2021.

Choose a Platform That Offers Scalability and Robust Features

Choosing a platform is one of the main parts of the phases of the ecommerce website development. An e-commerce platform refers to a software application used by online businesses to manage their business. Regardless of whether you are an entrepreneur, an industry leader, or a small-scale business, your e-commerce website platform has a lot of effect on the stability and profitability of your business.

Since the sale of your goods and service is going to be carried out online, you must choose a reliable platform that ensures long-term, scalable growth. Platforms such as Shopify and BigCommerce are two of the big known names in the industry.

Once you are done choosing the platform you will be utilizing, your next concern should be the website. The theme of your website must be visually attractive, user-friendly, and responsive.

Integrate Best E-commerce SEO Strategies and Site Performance

Customers are more bound to visit the websites that are shown on the very first page of the search results. To make your website visible in the search ranking, ecommerce website developers must optimize your website according to SEO strategies. As compared to unoptimized products, a product copy that is properly optimized, with relevant titles, and catchy heading is expected to increase traffic and boost sales.

Other than this, you should pay importance to your page load speed and site performance as well as it also impacts your UX and Google ranking. Customers are more likely to leave the website if it takes too long to load. Google recommends a page load time of less than two seconds: “Two seconds is the threshold for e-commerce website acceptability. Google, we aim for under a half-second.”

A CTA Button Can Make a Lot of Difference

CTAs are the buttons present on the website that tell your customers how to navigate the website, where to click, and what to purchase. These buttons are an important ecommerce development tool that should be utilized whenever it’s possible. An easily accessible call to action button is imperative for your web design. Not only does it help form a professional image, but it is also very effective in turning your website visitors into conversion.

Adding a shopping cart icon on the page also works great for lead generation. It allows users to easily add the items they are interested in purchasing into the cart. It also helps them calculate the estimated cost that they will be charged for the products making the whole process quick and hassle-free.

Include HD Quality Pictures and Videos on Your Website

If you aren't quick to grab the attention of your customer, then chances are that they’ll leave your website and switch to another. This is why you should include quality pictures and videos on your product page.

According to social media expert Jeff Bullas, “67% of consumers say the quality of a product image is ‘very important’ in selecting and purchasing a product” in an e-commerce site.”

Images that are blurry or pixelated can give the impression that the product you are selling is low-quality. Therefore, it is a must to only upload high-quality images and videos to your website.

Create Easy Transaction Methods

Even if the ecommerce website design and everything else on your website is on point, your customer can still be thrown off if the transaction process is hectic. Some factors that can cause a problem at the customer’s end are website sign-ups, unexpected shipping costs, outdated methods of payment, no clear return policy, and more.

This might cause your customer to abandon the cart, and head over to another website. To ensure this does not happen, your policies and shipping costs should be clearly mentioned on the front page. Also, discounts and special offers (if any) should be mentioned along with the product.

Conclusion

The above-mentioned tips are proven to enhance your e-commerce website. Even the smallest features of your website can make a lot of difference. There’s no doubt that a lot of thought goes into the ecommerce website development process, but as long as you are following the right methods of designing a high-quality e-commerce, and fulfilling all ecommerce website development requirements you should be good.