Top 5 Techniques to Boost SEO Efforts in COVID19

Covid-19 has eliminated the touch points and the footfalls. Digital channel is the sole way to communicate with your customers. It is high time to think differently and accept the new normal backed by a stringent SEO plan.

Due to the Corona Virus outbreak, the high costs channels like paid media have fallen, and the marketer’s inclination towards investing in low-cost channels like SEO. Marketing has become ever more important in the COVID-19 outbreak. There is a sense of uncertainty around the world, and ensuring wellbeing is hailed as the main priority.

This time the focus is not on marketing the brand but on positioning it through SEO efforts.

To maintain the SEO efforts, you need to adopt these 5 SEO techniques in 2020:

1) Interview Sessions

This is the perfect time for increasing interaction with your customers. You can ask them to share their experiences with the products or services, and you can utilize it for defining your SEO strategies in COVID-19.

2) Content that Connects

The COVID-19 phase has instilled fear among individuals and they are looking for assistance to satisfy their curiosities. How your brand can be of help during the crisis? By reviewing the top searches in your industry you can create a list of the top questions and answer them through your marketing efforts.

What is your audience curious to know at the moment?

How can you help them?

Walking into the customer’s shoes and analyzing the possibilities can help you figure out what they are searching for and you can design content that not only satisfies but educates.

3) Improved Page Speed

With various countries experiencing lockdown, the shift to the internet has recorded a drastic increase. The usage of the internet has grown significantly in the areas affected by COVID-19. Nearly every second person is working from home.

The demand for YouTube Premium, Amazon, Netflix subscriptions have increased in the past few months. More than half of your audience is online. Improving the website loading speed will help improve user experience and flow in traffic. It can help lower down your cost per click (CPC) and bounce rates.

4) Review the Keywords

After the COVID-19 outbreak, many of the businesses might not rank for the phrases used earlier. You need to refine the keyword strategy by analyzing the website’s performance online. Re-examine the keywords used earlier and find out whether your audience is still concerned about those? Do they still use the same targeted keywords or phrases? If not, then you can make some room in your budget and utilize Google Keyword Planner to know the best keywords for your industry to rank for in COVID-19.

5) Submit Articles

Corona Virus has affected businesses worldwide, it is crucial to help business gain back the gear and grab the normal pace. Submitting articles with the backlinks on the articles submission websites will help increase your business authority online. Do not forget to include a link to your website on the article and investigate its policies regarding backlinks.

These tips will surely help you secure a stable hold over the SERPs and in maintaining the rankings. Whether your brand is seeing an upsurge in ranking or a decline, a reliable and experienced SEO Agency India will help you combat the COVID-19 phase with foresighted SEO strategies and techniques.