Top 5 most important steps on Youtube to gain popularity

Youtube is the biggest and most popular video-sharing platform in the world. Youtube users can upload their own videos and watch, comment, or like others' videos, as well.

But you already know that, don’t you? You are here to find out how to gain popularity on Youtube.

Do you want to start your own channel?

Are you thinking about making a career out of your hobby?

Do you want to have thousands of views fast?

Then follow these steps:

1. Creative channel page

People visit a dozen Youtubers' channel pages every day, and they won't be interested in you and your content if your page looks incomplete or boring. For them, it means that the content you provide isn’t high-quality and interesting. So, don’t let them have this impression of you and create a visually appealing and creative channel page. It’s all about the profile and cover picture. They both should be able to capture your channel’s personality and create realistic expectations about your content. Remember that before seeing your videos, you make the first impression with the description. Don’t make it too long and boring! Nobody wants to read EVERYTHING about your life.

Add some fun facts about you in the description.

In addition to this, attach your social media accounts and website, so that people can contact you outside of Youtube if they want to.

2. Categorize your content

Categorizing your content is essential for two reasons. First, it makes your channel look so much more organized and professional. Second, it’s easier for your subscribers or potential subscribers to find what they are looking for. Hence, your views might increase because of it. Categorizing isn’t as difficult as it might seem at the beginning. For example, if your videos are about skincare or make-up, you can use the following categories: evening skincare, morning skincare, winter make-up looks, etc.

3. Provide better content

Offering better and high-quality obviously increases your views and subscribers. But what does better video mean? Does it mean a quality camera and fancy studio equipment? Not necessarily. Of course, your video will look much better if it’s recorded by a super-pro camera but in this case, the content of the video is more important. Make sure that your videos are relevant and interesting.

Also, it’s quite fun and interesting to start the series. Let’s get back to the last example. You could start a “Make-up look” series that involves one make-up tutorial each week at a specific time. This way your subscribers will know when to expect your next video and will be looking forward to it. Last but not least important is consistency. You can’t become successful unless people see your content constantly. Yube algorithm won’t do you any favors if your online presence is low. In addition to this, if you upload only one or two videos in weeks, your subscribers will be dissatisfied.

4. Promotion

Promotion on Youtube is essential to gain subscribers and viewers. But it isn’t the only platform you should utilize to promote your channel. Nowadays, everyone has access to different social media networks, such as Instagram, Facebook, Snapchat, Twitter, etc. You can’t become successful in the 21st century without using them to advertise and increase engagement. Use your accounts on these platforms to make announcements about your videos, for example, if you are starting a new series on Youtube on Thursdays. Also, remind them on Wednesdays that come to your channel the next day. Social media gives lots of tools and opportunities to promote yourself in different ways.

Blogs still work!

In addition to this, if you have a blog dedicated to a similar topic your channel is about, use it to get the word out about your Youtube account. Ask your readers to check out your videos for more detailed information.

5. Create transcripts

Now, this step has got nothing to do with the algorithm, but it’s quite essential for gaining more subscribers. It may not increase your ranking, but videos with transcripts attract more international viewers. If you were bilingual and if English was your second language, you would prefer to watch videos with transcripts that are easier to understand, right? It also shows how much you appreciate your viewers regardless of where they come from.

6. Utilize popups in your videos

You might have noticed popups when you are watching a Youtube video. They call you to action, for example, to like or to subscribe. They are an effective way to catch viewers' attention, but you should be careful.

Too many popups are annoying!

Your popups should appear during and at the end of the video to remind viewers to like the video and subscribe to your channel. Moreover, it can tell them to check the similar video on your channel that they might find interesting.

6. Learn from the analytics

You can’t expect to be a Youtube superstar unless you know this platform and all its benefits well. One of the biggest benefits of Youtube is Youtube analytics that are very helpful and resourceful to Youtubers in improving and adjusting their marketing strategies. It provides lots of insights, such as the tendency on at which points exactly your viewers stop watching the video. Youtube behavior analytics makes it possible to make more informed decisions and choices regarding your videos. Once you know how long people stay on your videos, you can implement more surprise and creative elements in it. Also, you can learn more about your audience, like their age, gender, occupation, nationality, etc.

After using analytics, you might make decisions about many things. For example, if you think that the activity on your channel isn’t high, you might decide to buy Youtube dislikes or likes to make your videos look more popular. Because every popular video has not only thumbs up but thumbs down, as well. It will add more social credibility to not only your videos but the channel, too, and it might be one of the reasons why people decide to hit the subscribe button.