Top 5 Cosmetic Companies and their Popular Brands

The cosmetic and beauty companies are getting stronger by the day. It is a multi-billion dollar industry churning out profits left, right, and center. They have remained strong even during an economic crisis and continue to grow.

Research studies suggest that this industry fared well even during the Great Recession of 2008. Consumers are conscious about the prices during an economic downfall. However, it doesn’t reflect on their purchase of beauty products. Hence, in today’s world, where there is a rise in per capita income, cosmetic companies have everything to gain. Self Motivation is very usefully for create your brand

Top cosmetic companies that rein the beauty industry

Everything has gone on the internet. Therefore, cosmetic companies are thriving on the diversity of products and a global customer base.

Estee Lauder

Estee Lauder is one of the top manufacturers, marketers, and leading cosmetic companies in the world. They specialize in creating world-class skin-care, makeup, and hair-care products. Since their entrance into the beauty industry in 1940, they do not fail to leave their footprints in every genre.

They hold the most diverse portfolio of over 25 plus brands selling across 150 countries in the world. Currently, Estee Lauder continues to shine through brilliance and pushes across boundaries. They have a strong foothold in the global premium cosmetic markets making them one of the leading companies.

Johnson and Johnson

Originally a pharmaceutical company, J&J has climbed up the ladder of the beauty industry one step at a time. Their products range from baby care to skincare and oral products as well. Caught in controversy now and then, they manage to come out on top nonetheless.

Their most famous lines include Aveeno, Neutrogena, Listerine as well as Johnson’s Baby. They are so famous in the baby industry, that the name Johnson and Johnson is synonymous with baby oils and shampoo.

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L’Oreal

L’Oreal is one of the largest cosmetic companies and top beauty brands in the world. They began their journey in the industry almost a century ago in 1909. Currently, L’Oreal generates close to USD 30 billion annually for beauty product sales.

It is one of the companies that include skincare, haircare, fragrances, and color cosmetics. They have a large number of exemplary brands under their umbrella-like L’Oreal Paris, Garnier, SoftSheen, and Maybelline New York. Additionally, they have a bunch of luxury brands up their sleeves. Some of them are Lancome, Giorgio Armani, Kiehl's, and Yves Saint Laurent among others.

Unilever

Unilever is one of the biggest consumer goods businesses in the world. They have slowly carved a unique place in the beauty industry as one of the largest cosmetic companies out there. Unilever is climbing up the ranks with popular beauty brands such as Tresemme, Sunsilk, Dove, Pond’s, LifeBouy, Axe/Lynx, Suave, and Vaseline among the rest.

In 2017, Unilever announced the launch of “Unilever Cosmetics International” to expand its presence globally.

Coty

As one of the New York-based companies in the cosmetic industry, Coty has grown exceptionally well. Their growth is attributable to the different acquisitions in the last few years. They are the big players in the beauty market in fragrance, hair care, and color cosmetics in particular.

It is one of the biggest cosmetic companies with so many famous brands in its bag. The list includes some popular names like Adidas, Katy Perry, David Beckam, Wella, Max Factor, Rimmel, Cover Girl, and Sally Hansen. Coty also owns the following luxury brands such as Calvin Klein, Chloe, Gucci, and Marc Jacobs.

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What’s to expect next from the big beauty companies?

Most cosmetic and beauty brands are moving away from traditional thoughts and are more inclusive. They are focusing to embrace upcoming trends, the development of male beauty products, and gender-neutral products.

High-tech beauty devices are making their way into the industry. Furthermore, there is an increasing demand for multi-functional premium products. These products are expected to offer maximum value for money. However, cosmetic companies today are creating products that will suit the needs of a modern consumer. They need to be user-friendly and convenient to fit into the busy schedules of the common people today.