Top 10 Facebook Ads Tips that You Must Implement Today

Facebook has today become the unicorn of social platforms where it retains nearly 68.72% market share. The influence and high ROI potential of Facebook paid marketing has further brought it to boom over other paid marketing options available. From targeting a specific demographic to boosting your website traffic, you have ample marketing opportunities with Facebook Ads. With its high demand and growing competition, Facebook has become a marketing battleground where marketers from across the globe compete to grow their user base and collect new customers with minimal investment. Above all, Facebook marketers opt for the lowest CPC with high ROI. But, not everyone is capable enough to breach the science of high ROI in Facebook Ads.

So, why wait anymore?

Here we have brought together 10 marvelous Facebook Ads tips that should execute from today onwards (without wasting any second).

1. Convert Your Facebook Fans into Messenger Contacts:

Facebook messenger is a proven social messaging application that lets you connect with your customers. However, thinking out of the box, it is a common messenger app that people keep on their smartphones. Hence, you can utilize it to send push notifications through Facebook Ads. Right audience targeting with manual ad placement (at Facebook messenger) can leverage a high conversion rate as compared to other paid tactics. All you need is to migrate your Facebook fans and email marketing list into your messenger audience. You can restrict the ad placement at the messenger at the Ads level and witness a high conversion rate.

2. Keep Strict Tracking of Automatic Ad Placement:

Most people prefer using automatic placement to allow Facebook to find the best placement for your ads and deliver high results/conversions. However, automatic placement is not always a good selection. You should keep a strict watch on which platform is consuming more of your daily budget. Facebook provides you multiple ad placements, i.e., right-side column, Instant articles, In-stream ads, news feed, Instagram feed, Facebook marketplace, and many others. Prefer skipping such ad placements that are devouring your budget. Avoid too-expensive ad placements and go for manual selection to find high performing ad placements for your business.

3. Go for Long Ad Copy:

One significant difference between Facebook and Google ads is the availability of long ad copy. You are restricted with limited content length in Google Ads, but not on Facebook. Relying more on Google Ads, many paid professionals believe that short ad copies work impressively well than long ad copies. Yes, that's true, but to some extent only.

The reality is a short bad copy is better than a long bad copy! Writing long ad copies bless you with a vast opportunity to tell everything to your audience. Limiting your content will keep your audience in a confusing dilemma, which you won't wish at any cost. So, prefer considering long-form ad copies and convey your message in the best possible way to your paid audience.

4. Don't Forget Facebook Pixel Implementation:

Many businesses commit the biggest mistake when running their Facebook ads, i.e., skipping pixel code implementation. Integration of Facebook pixel code is a must to track how your ads are performing and how the ads affect your google analytics numbers. From tracking website leads to targeting website custom audiences, you can take advantage via FB pixel code snippets. It can further help you in conversion tracking and creating lookalike audiences, which is important to run ads on specific audiences. Hence, if you have still not implemented the pixel code on your website, you are missing some unique gems in your Facebook paid marketing. Check out here to learn how you can implement the Facebook pixel code (https://en-gb.facebook.com/business/help/952192354843755?id=1205376682832142).

5. With Low Budget Do High Ad Optimization:

Many businesses have a shortage of paid funds, and hence they can't compromise with high CPC for their business. However, every business must understand that a high budget isn't the only way to grab more. Instead, smart Ads optimization gives you a narrow escape towards successful Facebook ad results. Remember, even with an existing budget; you can create killer Facebook ads that can bestow high ROI and grow your business exponentially. All you need is to optimize your ads and keep an eye on how it performs. Facebook Analytics and Google Analytics will further help you in evaluating the effectiveness of your ad.

6. Boost Your Business Reach with Post Engagement Ads:

Promoting your social posts on Facebook has a high tendency to reach new customers and build a buying mindset. With time, the visibility of your businesses needs expansion that you can execute via Post Engagement Ads. Another big reason why Post engagement ads are in demand is the lack of exposure you get from organic posts.

According to the Facebook algorithm, your organic posts are only visible to 20-25 percent of the people when 100 of them have followed/liked your page. Hence, paying a small amount is better to get high visibility regardless of how many followers you retain. The post engagement ads effectively gather new Page likes that bind new customers/users to your brand.

7. Dig Into Facebook Analytics to Extract Data:

Facebook has improved its Ads-experience with time, and hence you can now mine into Facebook analytics to explore endless opportunities from it. Like Google Analytics, Facebook provides you in-house Ad tracking alongside their detailed analytics that you can prefer to understand user journeys, user behavior, and other related possibilities. In short, you have endless information available through Facebook Analytics; all you need is regularly digging the analytics and plan your further strategy accordingly.

Note: Still, you can take leverage of Google Analytics with proper implementation of Facebook Pixel Code.

8. Break the Queue with Remarketing Ads:

Every business has a hunger for potential customers/users. However, this doesn't mean you should only rely on running new Facebook Ads. The Facebook remarketing ads do provide you with a high conversion rate and bestow you an opportunity to entertain existing customers with new services/products. Further, you can create a LookAlike audience to find new audiences similar to your returning customers. This way, you have a high potential to find new customers with a high tendency for conversion. However, thorough research is highly recommended to plan your remarketing ads and get a high ROI.

9. Understand What Facebook Ads Demand:

There isn't always the case that Facebook has different Image specifications for different Ads. Sticking to the given guidelines will always help you get the most out of your money and efforts. Check what Image specs do different Facebook Ads require.

Image Ads: Size: 1,200 X 628 pixels. Ratio: 1.91:1. Text: 90 characters. Headline: 25 characters. Link description: 30 characters.

Video ads: Format: .mov or .mp4. Ratio: 16:9. Resolution: at least 720p. File size: 2.3 GB max. Thumbnail size: 1,200 x 675 pixels. Text: 90 characters. Headline: 25 characters. Link description: 30 characters.

Carousel Ads: Image size: 1,080 x 1,080 pixels. Image/video ratio: 1:1. Text: 90 characters. Headline: 40 characters. Link description: 20 characters.

Slideshow Ads: Size: 1,289 x 720 pixels. Ratio: 16:9, 1:1, or 2:3. Text: 90 characters. Headline: 25 characters. Link description: 30 characters.

Using a not-recommended image size can still run your FB Ads, but the results aren't delivered as expected.

10. Keep Relevance High, and Frequency Low:

Last but not least, the Ads Relevancy Diagnostics ( cumulative of Quality, Conversion, and Engagement) must be ABOVE AVERAGE to ensure your Ads are created with the best content set copy, best audience targeting, and is having the right budget to target them all. If Ads Relevancy Diagnostics (earlier Relevancy score) is AVERAGE or BELOW AVERAGE, you should immediately check the pain point and treat them accordingly. You can learn more about handling your Ads Relevance through Facebook resources here.

Over To You:

With that said, you can quickly understand how Facebook Ads have the potential to take your business to new heights and entertain your customers with high-quality services/products. Remember, a positive outcome needs vital research and analysis to predict the results.

Still, if you aren't able to take the best out of Facebook Ads, it's time to find a professional Facebook ads agency that can reposition your ads to get high ROI based results.

You can also hire this full-service digital marketing agency Toronto for your complete marketing needs and reliable results.