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This Is How Much Youtube Paid Me For My 1000000 Viewed Video

How Much Youtube Paid Me For My 1000000 Viewed Video

By Govind DhamiPublished 4 years ago 5 min read
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The numbers may surprise you! Photo:Gillian Perkins

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube one of the greatest marks of a successful creator is often earning 1 million views on the platform. This usually serves as a benchmark for a time at which a channel is fairly sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to mean they can expect to start making real money.

When you hit 1 million views on any video on YouTube you'll definitely have a nice paycheck but it's likely that you'll have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your main source of income. In this article, we will explore what 1 million views actually means for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to actually earn-out of a video that has 1 million views.

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took an extensive amount of time to upload and the library was very popular. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel their library was only able to earn around $2000 from the ad revenue sharing. It's estimated the group had spent around $25,000 in order to finish off the clips, edit them, and upload them which means they invested far more in the channel than they earned.

If you are thinking about a career in YouTube the idea of reaching 1 million views might seem like a great target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

You will need to have 1,000 subscribers.

You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand’.

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views and other advertisers can spend as much as $10 for 1000 views. Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers.

For example, gaming is the biggest genre on YouTube and there are a lot of gaming-related ads to go around, but most of them are very low-paying (i.e. ads for free online games). Only YouTube gamers with very large subscriber bases get the higher paying ads.

What is CPC?

CPC means ‘cost per click’. A CPC ad is one that interprets an ‘ad impression’ as a click on an ad rather than a viewer simply seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view) and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It really does matter where your viewers are going to be viewing from and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

It's also extremely important that you focus on the metadata of every video. Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It can take some extra time to add in all of this information for each video but it is well worth it if you are trying to get paid from YouTube.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don't give up, because ad revenue is not the only way to make money through YouTube.

Examples:

Image: Shelby Church/YouTube

$1,275… not great for 3 million views. Image: Shelby Church/YouTube

Example one had a high percentage of viewers outside the U.S. Image: Shelby Church/YouTube

Break down of CPM (cost per thousand views) for each country. Image: Shelby Church/YouTube

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About the Creator

Govind Dhami

Content Creator Send More Tips For My Hardwork visit my website: https://topbollywood.xyz

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