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The Machine I Was Sure We Could Not Afford to Replace

Why I stopped importing our packing headaches and found the answer a lot closer to home.

By Josh MaraneyPublished 4 months ago • Updated 4 months ago • 5 min read
The Machine I Was Sure We Could Not Afford to Replace
Photo by Meiying Ng on Unsplash

For the better part of two years, the worst part of my week happened at the end of our line. I run production for a small juice bottling operation just outside Johannesburg, and for a long time our end of line packing was held together with tape, temporary staff, and a secondhand shrink wrapper we had bought from an agent who imported it and then, as far as I could tell, disappeared. When the machine behaved, everything was fine. When it did not, which was more often than I would like to admit, we waited. Once we waited nearly three weeks for a single heating element to arrive from a supplier in Europe, and in the meantime four of us wrapped trays by hand in a cold room while the orders stacked up.

I had convinced myself that this was simply the cost of doing things properly. In my head, serious packing equipment meant imported equipment. Imported meant expensive, and it meant being patient when something broke, because the parts and the people who understood the machine were always somewhere else. I assumed anything made locally would be a step down, a compromise, the kind of thing you settle for when you cannot afford the real version. I said as much to a friend who runs a dairy operation, almost proudly, as if being at the mercy of a European parts queue was a sign that we were doing something right.

He looked at me like I had said something slightly mad. He told me his end of line had been running on locally built machines for years, and that the last time something needed adjusting, a technician had driven out to him the same week. Not flown in. Driven. He gave me a name I had not really heard before, and told me to stop suffering.

That is how I ended up reading about a Cape Town company I had somehow never properly noticed. Acepak turned out to be a family owned packaging machine manufacturer that has been designing and building end of line equipment for more than forty years, and the part that genuinely surprised me was that they design, engineer, assemble and test the machines here, at their own premises, rather than importing them and adding a badge. They also run offices in Johannesburg and Durban, which mattered to me more than anything else on the page, because it meant that if I needed help, help was in the same country and, in my case, more or less down the road in Midrand.

I was still skeptical. Forty years of history is easy to print and harder to feel when you are the one signing off on capital equipment. So when someone came out to look at our line, I was ready to be sold to. Instead the conversation was oddly calm. He watched the way our bottles came off the filler, asked about our throughput in the busy months, looked at the miserable little cold room where we did our hand wrapping, and did not immediately tell me I needed the biggest thing in the catalogue. We talked about a case packer and a shrink wrapper that suited our actual volumes, and about how a small palletising setup could take the strain off the two people who were quietly wrecking their backs at the end of each shift.

What I appreciated, and I did not expect to appreciate it, was that they clearly knew this equipment because they build it. The questions were specific. Everything was framed around what happens when the line is under pressure, because that is when packing either holds or falls apart. I had spent two years dealing with a machine that nobody local really understood, so sitting with a packaging machine supplier who could explain exactly why a particular configuration would or would not work for us felt almost strange.

I had also assumed we could not afford to replace anything, which is its own kind of trap. When your equipment is unreliable you spend so much on overtime, wasted film and missed deadlines that you never sit down and add it up. When I finally did, the secondhand bargain we had been nursing along was quietly one of the most expensive things in the building. Buying properly, from people who would actually answer the phone, turned out to be the cheaper decision, just not on the day I signed for it.

The installation was not magic. I want to be honest about that, because I am suspicious of stories where everything goes perfectly. There was a morning where a sensor was reading wrong and I felt the old dread rising, the familiar picture of orders backing up while we waited for someone far away. Except this time the fix was a phone call and a visit, not an email into the void. Someone from the Midrand office came through, adjusted what needed adjusting, stayed until it ran clean, and that was that. The problem was real. The waiting was not.

We make a fairly ordinary product. Juice in bottles, nothing glamorous. But the end of the line is where a lot of small operations quietly lose money and time, and it is where I had been losing both for far too long. Watching the new setup group, wrap and stack our product without three people improvising around it was, honestly, a bit emotional in a way I would not say out loud on the factory floor. The cold room hand wrapping is gone. The heating element saga is a story I tell at braais now, not a live crisis.

The thing I got most wrong was the assumption underneath all of it, that local meant lesser. It did not. The machines are built for the same food, beverage, dairy and pharmaceutical producers who were, in my mind, supposed to be buying imported everything, and the company apparently services dozens of countries from right here, which quietly punctured my whole theory that good equipment has to come from somewhere else.

I am not going to pretend a packing line changed my life. But it changed my weeks, and after two years of dreading the end of every shift, that is not a small thing. If I had listened to my friend a year earlier I would have saved myself a great deal of tape, a lot of cold mornings, and at least one genuinely stressful conversation with a customer whose order sat wrapped by hand while we waited for a part that was, as always, on another continent.

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About the Creator

Josh Maraney

Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years

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Written by Josh Maraney