The Future of Social Media Marketing Looks Good

20 different experts asked 20 different questions about the future of Social Media Marketing. The responses that were received represented the confusion and dissatisfaction of most Internet Marketers. Many of them expressed their frustration with the state of the industry. However, many others indicated that it is still far from hopeless. The industry is actually in a "come back" phase. This is evident by the ongoing growth of social media websites such as Facebook and Twitter.

Social Media Marketing

To understand the future of social media marketing in the next decade, it is important to recognize that it is not necessarily the case that the Internet Marketers of the future will be using traditional marketing methods. Many are utilizing innovative online marketing strategies such as social media marketing. If an agency is able to build a solid social media team, the agency should be able to leverage this team to market the client effectively via online marketing strategies. It should be noted that many agencies have only begun to utilize this innovative approach.

One question that was asked by the social media marketing agency experts was what type of platforms the agency would begin to utilize. In other words, the agency must determine how to reach the right audience for the business before beginning the marketing initiatives. In the future, the market will probably look very different than it does today. The company must therefore focus on building a brand that will translate into a large audience and, ultimately, sales.

The next question posed was how to find social media content that is "cute". Cute, in this instance, means engaging the viewer. A few people suggested that funny videos or skits might be the wave of the future when it comes to online marketing strategies. These types of videos will appeal to the "nerdy" demographic that is most likely to become future clients of an online agency. Another person suggested that humorous music videos might be a good option as well.

The next question posed was how online marketers should target their efforts to reach the right people. This is the trickiest part of the online marketing equation. Marketers must establish who their ideal clients are and then create online strategies that will engage these prospective customers. In addition to online search engine optimization, there are additional forms of authentic content that marketers should incorporate into their efforts.

For example, marketers must realize that the video content that they use may need to be optimized for the social platform that they are using. YouTube is the largest social platform, but it also has the highest bounce rate among users. Therefore, a video presentation about a product may not work well on a social platform like YouTube. There are YouTube partners who can help with this type of strategy. The trick is to find creative and interesting ways to make the video content interesting and entertaining for the target audience.

Email Marketing Campaign

Another interesting suggestion is to consider social media in a different manner. Instead of designing an entire website or email marketing campaign, many online marketers are focusing their efforts on creating unique content through social media platforms like Snapchat, tiktok, and hootsuite. They allow users to upload pictures and videos and then let others view them through a browser window or through a mobile app. These photos or videos can be broadcast to a wide network of people within minutes. The idea is to build relationships and to provide customers with useful information, products, or services.

The Future of Social Media Marketing is here! Explore the idea of interacting with customers, providing useful information through unique content and developing connections that will lead to increased sales. It is an exciting time to be an online marketer!