The breakthrough posts on Twitter that will keep your followers engaged

Twitter platform provides a way to be seen or heard online. Being invloved with the community and staying active on the platform means that you can engage with your potential customers and followers. Before you start thinking what you should post and what is the best way to get more visibility, read this. This article will help you to understand Twitter users and their preferences.

Let's start with the growingly popular way of attracting attention on social media, Videos.

Videos

Videos are a big deal in social media, and do you know why? They present almost 80% of global online traffic. I guess you are not surprised, while today people's attention spam is shorter so they just see things that give them quick and easy to understand information. They will not spend their time reading a lot of text.

On Twitter, 82% of the users look at videos. Videos are also 6x more likely to be retweeted than photos and 3x more likely than GIFs.

And when do you use videos? Easy, when you are responding to tweets you can respond with a video. You can do a live video on Twitter to share an event that is happening at the real time. Do a How-to video, Tease a new product or an Upcoming event.

I will leave here some tips to help you in the process of creating and sharing videos on Twitter:

- Include a call-to action. Show to the audience what their next step is and they will be more likely to take it.

- Start your video with a Bang! An early story arc can cause an increase up to 58% of the users who continue watching the video past the fist 3 seconds. Include all the interesting information at the start.

- Include people. If you show people in your video in the first few seconds, it will have an increase of users still watching of 133%.

- Add text or subtitles. You should always put text in your video because videos with text are 11% more likely to be viewed.

- Keep it short. Choose videos of 15 seconds or less for your posts, they are more likely to drive memory encoding.

Infographics

These days, people only read shorter texts. They rarely have time to read longer texts and search for information. So, infographics are a way to get the information and the facts quicker. They are 30x more likely to be read than textual articles and 3x more liked and shared than any other type of content.

And how can you share infographics that suit your company's operations?You can create your own or share one already made. To create your own infographics you can use tools like:

- Infogram ,

- Canva ,

- Picktochart .

After you design your infographic, you can just tweet a link to it!

User Generated Content

UGC is not a new thing. If you look at the top brands on Twitter, almost all share UGC. This helps you build a community and provide social proof.

Here are some ideas on how to tap into User Generated Content:

- retweet complimentary tweets,

- create a hashtag for your company and encourage users to use it and share their content with you,

- crowdsource ideas for new products, titles and so on.

Visuals

Visual Marketing holds a lot of power over the consumers, but you probably know that already.

Tweets with images are 34% more likely to get retweeted, relevant images get 94% more views and colored visuals increase the desire of the people to read the content by 80%.

To get all this attention of the customers you need to create some fantastic images, and you can do that through these tools:

- Canva,

- Relay,

- Adobe Spark,

- WordSwag,

- BeFunky,

- Snappa,

- QuotesCover.

Interactive Content

The experience that you create with your consumer is the first and upmost important part of branding. Nowadays, interactive content goes well with Twitter because all the marketing content on social media is becoming less about the message that you write and more about the experience that you create for your followers and potential followers.

The most used types of interactive content are:

- assessments ,

- calculators ,

- contests ,

- polls,

- quizzes .

You can share all of them on your Twitter account and will certainly create a unique experience that will engage the user much more than text or picture posts.

Twitter has become the platform where trends are shared so it is important that you keep up with the pace and include or create trends to share with the community. Follow the tips and guidelines for Twitter to increase awareness for your brand.