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The Adeleye Way: Courtney Adeleye

This hair empress earned her title and the hair under her crown.

By Skyler SaundersPublished 3 years ago 3 min read

When it comes to business building, Courtney Adeleye can definitely mark the journey from a $500 investment to $50 million dollars in sales.

As she started at the age of 32, she brought with her brains, power, and hustle to the game of hair care products. Channeling Madam C.J. Walker, Adeleye started in her kitchen cooking up like a master chef except that she used the ingredients for roots and split ends.

Adeleye brought out her mind power to buy a machine that would fill up to two hundred bottles. She got more orders so she bought a bigger machine. In one day, she made more than some folks’ yearly salary: $45,000.

But that didn’t stop her. The game was rigged against her but she continued on her trail to millions by entering her product into over 20,000 locations. From her modest investment, a significant flower did grow. Her mind became the garden for ideas to germinate. Because Adelaye had been honest about her approach, this enabled her to propel herself into entrepreneurial heights. With her company Mane Choice, Adeleye has been able to reach a global network of users via the Web.

It started as just something fun to do

As a hobby, she would show herself applying her products on YouTube. She grew a consistent following and was able to scale up operations.

But why? Did she wait for anyone to hold her hand and guide her through this world of hair care products? Or did she possess the determination to tackle any doubt and set herself up for greatness.

Her benevolence precedes her

Now, she was absolutely gracious and benevolent enough to offer to pay at least one bill from a follower from her Instagram account a month. To date, she is approaching 200 bills paid.

Why does she do this? It is out of her own goodness that she passes on such charity to her loyal followers. This endearing spirit propels her to levels of greatness because of how good she is. As a businesswoman, she is no stranger to the rises and troughs of the industry. Like a lioness prepared to teach her young the ways of the world, she imbues into her followers the ability to challenge themselves and to work on their own dreams. Whatever those ideas may be, Adeleye has a prescription to aid them in achieving them.

It’s all about beauty

By risking her own business to develop the talents of other young people, Adeleye has forged a beautiful business filled with rational hope, thoughtfulness, and guidance.

Adeleye has kept with the tradition of not only black women but all entrepreneurs who wish to turn that American Dream into a reality. Adeleye makes it her business to straighten the crooked corners of the industry. With her mighty mind and her willingness to multiply her business for herself and others, Adeleye deserves maximum praise. She keeps innovating and creating new ways to be able to generate funds based on her beautiful products. A smile on her face is the benefit of how much work she puts into her business.

Adeleye presents herself as a woman conditioned by grace, love, and dignity. It is a net positive that she is in this world. It is because of her own strength that she plows forward through the choppy seas of indifference, ignorance, and disappointment. She doesn’t even consider such. She’s too busy at making her own life and by extension, other people’s lives, better. There’s a charm and a loveliness about how Adeleye that emanates from her videos and makes the viewer smile.

It is a testament

With all that she has done, she’s been able to sustain a successful business and rocket herself into the stratosphere, comparatively speaking. $500 to a valuation of over $50 million is a testament to the greatness that is to be found in Courtney Adeleye.

career

About the Creator

Skyler Saunders

I’ve been writing since I was five-years-old. I didn’t have a wide audience until I was nine. If you enjoy my work feel free to like but also never hesitate to share. Thank you for your patronage. Take care.

S.S.

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    Skyler SaundersWritten by Skyler Saunders

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