social media
Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
7 Hard Truths About Social Media Marketing
Marketing has quickly moved towards social media. However, for new businesses attempting to enter this medium, it is essential to get rid of all the misconceptions that surround this technique.
Kimberly ClarkPublished 5 years ago in JournalInstagram Informercials
Like most millennials, I find myself scrolling through Instagram for hours at a time. Depending on your algorithm, you can come across some exciting and fun pages. You have your news pages, beauty pages, gossip pages, health and fitness pages, etc. Let's be honest. I use Instagram as a one-stop shop for my consumer purchases. I've purchased jewelry, art, facial scrubs and treatments, shirts with funny sayings and head wraps. For the last few years, I've noticed that I no longer look for brands that appease me — continuous popups on my feed with products that I'm not interested in using. I get it. I love business savvy people who like to introduce new products and to push their business to the limits. I especially have a love for black businesses. I love to spend my dollars on individuals who value me and my money. Once you put your profile on public, it's a free for all for unwanted DM's and product pushers who want you to try their products.
teisha lesheaPublished 5 years ago in JournalYou Can’t Buy Your Way to Internet Success
All of us content creators have been there. We write. We photograph. We code. We glue popsicle sticks together. We look at our visitors, and we see that two people saw our post yesterday. No one saw it today. No one will probably see our next post, photo, painting, or trinket.
Aaron DennisPublished 5 years ago in JournalSocial Media Influencers: Are They Just a Passing Trend?
So, who are influencers? Social media influencers are individuals with large followings on social networking platforms who capitalise on their audience by working with brands to promote products or creative personalised promotion codes to their niche audience base. Their money is also made through promoting affiliate links and encouraging their followers to use their personalised promotional codes provided for them by brands. Influencer marketing has revolutionised the digital marketing sphere and insight from Captiv8 has revealed that influencers can earn up to $20,000 per post. It sounds like the dream job but can influencers stand the test of time or are they simply a passing trend?
Craig HousePublished 5 years ago in Journal3 Ways to Boost the Effectiveness of Your Social Media Posts
It’s no secret that social media engagement can work miracles for the visibility of your brand, project, or cause. While effectively-maintained social media profiles used to be more of a novelty than a requirement, they’ve become a necessity when it comes to effective self-promotion.
The Struggles: Part 2
Picking up where I left off, Instagram's algorithm can be overwhelming, confusing, and down right frustrating. They're constantly changing and updating their app, which can make it increasingly hard to keep up with what you need to do to have your page perform the way you'd like it to.
DrDoomsDaughterPublished 5 years ago in JournalThe Struggles of Building and Maintaining Your Own Brand
Sometimes starting your own brand can be daunting, especially if YOU are the basis of your brand. I joined Instagram late 2013/early 2014, just for fun. It wasn't until 2016 that I realized I had become a part of a gaming community on Instagram. I had barely gained any followers in those two to three years (I had maybe 300), and had no idea the possibilities and opportunities that Instagram had to offer.
DrDoomsDaughterPublished 5 years ago in JournalA Dying Breed: Insta's Aesthetic
Post what you want, when you want, and where you want. Who said life was supposed to always be curated. I just saw from the most recent Minimalismlife Insta post, "curators create space; collectors just fill space." What are we doing on Instagram really? We are filling space by posting our collected memories.
Megan AndresenPublished 5 years ago in Journal3 Tips to Becoming a Better Social Media Marketer
Whether you’re marketing for your company or promoting your own personal profiles, becoming a social media marketing maven is a lucrative skill to have in this day and age. No matter the size of a company, social media is a crucial component to building a brand and attracting new clients. Likewise, there are many profits to be had from knowing how to garner a social media following, from brand deals to a wider audience to engage with your ideas.
Kari OakleyPublished 5 years ago in Journal- Top Story - March 2019
Becoming ABW
I started this blog when I was 16. I was a sophomore in college and decided it was time to make an account that focused on what interested me. Since there was really no representation for Black Women, or dark-skin women, I took the time to upload one post per day. I did not think much of it. The number of my followers grew, but I did not pay much attention to it.
Dar'Jae ShyreePublished 5 years ago in Journal How to Build a Lead and Client Empire from Instagram Only!
Let's face it, Instagram is now not only a communication tool, but a portable billboard on your phone! People can be Insta-famous in a short amount of time. Hence, your business can also thrive on Instagram!
Emilia LauPublished 5 years ago in JournalFellow Millennials, Let's Get on the Same Page
Millennial. A term that like sustainability or innovation that is overused and under grasped. Every agency, marketing team or design firm seems to want to know what millennials want. How do we think? What drives us? What encourages us to purchase things and how do we make these kinds of decisions? Unfortunately, these are not the questions that should be asked. If one were to back up, and fully understand how a millennial was raised, what kinds of experiences we had in the world as we know it, they would gain a much higher insight into what makes us tick. The most absurd piece to all of this: most of my fellow millennials have never been told this information either.