I'm Mason Pelt, I'm the managing director of Push ROI, and a spiritic writer about tech adjacent topics. My work has been published in Silicon Angle, Tech Crunch, and Venture Beat.
Advertising Demon, And Other Stories
People like getting services at no direct cost, advertisers like selling to those people. While most want services at no cost to them, they don’t like being tracked. Modern ad tech puts people into a kind of human terrarium. Large tech platforms from Alphabet (once Google) and Meta (once Facebook) down the line gather and cross connect absurd levels of data about consumers.
AI Will Break Online Search
First published in MasonPelt.com on March 17, 2023 AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek a semi-reliable answer to at any given moment. Online search results are about to get flooded with Astroturf and spam content at a level never before possible.
Does AI Need Superintelligence To Become A Godlike Bigot?
Automation is impacting many jobs traditionally done by humans. But bots replacing us is not my concern when it comes to artificial intelligence. Robots have been with us for a while, and while automation often displaces people, living organisms tend to move on to new tasks.
Content Syndication Not Guest Blogging Is My New Distribution Strategy
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so much. Explaining my current syndication approach can help others better promote their writing. This is, however, not a technical guide.
Short Videos Are Good For Platforms Bad For Almost Everyone Else
Originally published at https://pushroi.com on September 11, 2022. Short-form videos are taking over social media. YouTube, Instagram and Facebook have all gotten redesigns to be more like TikTok. The apps, and sites now showcase walls of videos from people you don’t know. This article is based on the below video.
Five Misconceptions About The Elon Musk Twitter Deal Explained
People are getting a lot of things wrong about the deal between Elon Musk and Twitter, here’s an explanation of five of the most common misconceptions. This article is based on the below video. Disclaimer I’m not a lawyer, and while I’ve read the contract and checked with lawyers who deal with M&A law to ensure correctness, this is not legal advice.