Industry related topics in the realm of corporate culture, business, and the workplace.
Is Imagination More Important Than Intelligence?
Imagination versus intelligence! Which is more important? Is this a chicken or the egg argument where no one wins? OK, let’s look into this.
10 Ways MLMs Act like Cults
I was 19 years old when it happened to me. I was young, desperate for a job, and pretty much hard on luck. Then, a guy in a business suit offered me a job after hearing my difficulties in the job market. No, he wasn't a pimp—nor was he actually a businessman. He was a Multi Level Marketing representative.
Revitalizing Corporate Leadership for Sustainable Growth
Conventional wisdom says many startups fail within the first few years and people tend to agree with that. Keith Speights at the Motley Fool revealed data suggesting that half of all newly founded companies survive until about the fifth year. While only a third of businesses run for a full decade, the ones that last that long start to accrue serious advantages. “The good news is that survival rates begin to flatten out after several years of operation. The longer a business lasts, the more likely it is to last even longer.” That means scrappy upstarts and eager small businesses have to focus their efforts on sustainable growth rather than instant success.
Avon, Scam or Real Business? (2019)
Let me kick this off, I am an Avon Representative and I need to tell you a few things. I want you to know how much money you can realistically make. (Hint: It won't be much, especially in the beginning.)
What Do Court Reporters Do?
You're watching an episode of a police or legal procedural. The court case is at a pivotal moment, and a single word is at issue. The judge asks for something to be read from the record.
Dollar Store America
We are in the midst of not the much ballyhooed "retail apocalypse," but a real revolution in the way America shops. Online and offline—and indeed, often trying to merge the two channels into one - we see huge companies making huge bets on what the future holds. We see major retailers trying to adapt—quite often on the fly—to the changing ways in which Americans are shopping for and getting all the "stuff" that is necessary, well, to one degree or another, for modern life. From being able to order your groceries—and other stuff—online and pick them up from your local Walmart or Target to being able to order anything and everything - literally everything—from Amazon, there can be no doubt that we are seeing signs that the traditional concept of a "store" is fast-changing as we look ahead to 2020 and beyond.
Vocal's Position in Tomorrow's Digital Landscape
Having recently celebrated Vocal’s second anniversary as a platform, I realized that as our technology evolved, so has our management group. Jerrick has matured into a cohesive and talented executive team supported by a network of committed stakeholders, advisors, and investors.
Yes, Someday We May Be Saying the Same Things About Amazon, Google, and Walmart!
“Those who cannot remember the past are condemned to repeat it." —George Santayana “History doesn't repeat itself but it often rhymes.” —Mark Twain "It's like deja-vu, all over again." —Yogi Berra
It's All in One Name
Drive around the interstate highways of the South and you see a lot of one thing. No, we're not talking about McDonald's or truck stops, though there are certainly plenty of those at seemingly every exit. We're talking billboards, and specifically billboards that feature a smiling man, almost exclusively always a handsome "white guy," who can help you with your legal problems.
How Pure Growth Is Changing the Way Marketing Is Done, and What You Can Learn from It
The success of a product or company should never be limited by their ability to pay for expensive ads. This is the philosophy behind the guerilla marketing movement of the 90s, in which lead thinkers in advertising and marketing realized that some of the best ways to sell a brand are by providing quality, surprising, people-oriented advertisements that engage the consumer—but not at great cost.
- Top Story - December 2018
How One Marketing Campaign Made Jockey Become Relevant Again
Among ad agencies, there are very few things that can be as challenging as breathing new life into an aging company. No industry is this more difficult than in fashion, where relevance is everything and every brand needs to prove its innovative mettle to survive.
This Is Us
Ahhhhh. The Christmas shopping season is upon us! And for those who manage in retail, we know that means dealing with frenzied stores, frazzled customers, and fresh on the payroll employees. The vast majority of us who dare even enter a physical store in the month of December leave less than satisfied with our shopping experience, often muttering to ourselves or yelling to the loved ones lucky enough to be with us something like: "Damnit! I should have stayed at home and just ordered all this stuff from Amazon!"