A consistent brand message helps people identify your brand and understand what you’re about. It can also help you stand out from the crowd and encourage people to buy. A consistent visual style and voice across all channels help you stand out from the crowd. It can also help you build credibility and drive business results. Here are practical steps to help you establish and maintain a strong brand message.
Before working on new campaigns, you must have clear rules and standards for your written and visual materials. This will help keep you focused on the goals of the campaign.
Prioritize Marketing Assets
Having all of your assets accessible to everyone helps keep your brand consistent. A well-defined asset management system can help ensure your brand message is communicated effectively across all channels.
Having all your assets in one place can help teams complete their work faster. It can help build each person’s sense of autonomy. In addition, it can help keep everyone involved in the project and ensure that no one is left out of important decisions.
Utilize Schedules and Calendars
A well-defined marketing and promotion schedule can help help save you time and improve your chances of success. A marketing calendar can help keep track of all the details of a campaign and promotion your team is working on. It can also help keep everyone on track by allowing them to see all of the campaign’s details in one place.
Don’t Be Afraid to Reuse Content
Reusing content can help you reinforce and reach a new audience. It can also help you refresh content already used and provide valuable value to an audience who hasn’t seen it yet. Doing so can help you fine-tune your brand messaging and attract more potential customers.
Repurposing content is also more cost-efficient as it can help you keep your message fresh and relevant to your audience. Since people tend to absorb messages multiple times, you must maintain the same message.
Keeping your message and image relevant is an ongoing practice of brand maintenance. Brand consistency requires that any changes reflect your mission and values to ensure that it continues to resonate with your audience.
About Austin Rotter
Operating in New York, Austin Rotter is a media relations, branding, and media strategy professional who has spent his career building skills, knowledge, and experience within the arena of public relations and online branding. A sharp and driven individual, Austin has distinguished himself as an executive in the industry.
Throughout his career, Austin Rotter has had the privilege of working with more clients than he can count. With more than eleven years of experience working in public relations and media strategy, Austin has helped numerous individuals and companies alike represent themselves online and in the public eye.
As we as a society grow ever-more connected, the importance of branding, media strategy, and public relations becomes increasingly more relevant and apparent. This holds especially true when it comes to finding the most cutting-edge ways to address his clients’ problems at hand. Austin Rotter has distinguished himself as a professional who is compelled by innovative strategies. In his career, he has carved out his space in the Public Relations industry as a knowledgeable and driven media strategist. Austin’s specialty is working with Fortune 1000 brands, promising startups, and hyper-growth tech companies, where he assists growth and development by providing media relations and strategy for these businesses. He has spent more than a decade building himself into a standout figure in the industry, one who is insightful, persevering, and focused on the best solution and strategy for his clients.
Alongside his robust professional career, there’s nothing in the world that Austin Rotter enjoys more than spending time with his beautiful family. He and his wife have been married for more than four years, and the two have a great dog and a wonderful baby daughter together. They live in Hoboken, New Jersey, where they love to absorb the local food and sites whenever possible.
About the Creator
Austin Rotter is a Public Relations executive living in Hoboken, New Jersey, who operates professionally out of New York. Austin's particular skills lie in media strategy, media relations, and branding businesses.