
Austin Rotter
Bio
Austin Rotter is a Public Relations executive living in Hoboken, New Jersey, who operates professionally out of New York. Austin's particular skills lie in media strategy, media relations, and branding businesses.
Stories (26/0)
Austin Rotter Gives a Guide to Achieving a Proper Competitive Analysis
A competitive analysis is a process businesses use to gather information about their competitors. It can help them improve their various approaches and strategies. This exercise also benefits new and established companies by allowing them to study the competitive landscape. Here is a guide to achieving a proper competitive analysis.
By Austin Rotter16 days ago in Journal
Austin Rotter Shares How to Create a Compelling Mission Statement
It can be very challenging for small businesses to improve their productivity due to their limited resources and the complexity of their operations. However, by implementing effective strategies and methods, entrepreneurs can help their companies become more productive. Here are the best strategies for developing a hyper-productive company.
By Austin Rotter16 days ago in Journal
Austin Rotter on Marketing to Younger Consumers
How people think about life and work is entirely different from what it used to be. Younger consumers demand more from their employers and are more likely to adopt a more consumer-oriented mindset. You'll need to break some traditions to market to this generation effectively. Here are tips to successfully market to today’s younger audience.
By Austin Rotterabout a month ago in Journal
Austin Rotter Gives Strategies for Making Your Business Recession-Proof
Companies typically immune from the effects of an economic decline are referred to as recession-proof. A recession usually forms after the economy has peaked and then begins to shrink, leading to negative GDP growth.
By Austin Rotterabout a month ago in Journal
Austin Rotter Shares Entrepreneurial Goals for 2023
Entrepreneurs should set new goals to help their businesses grow. These can be goals they want to achieve in a short time or long-term objectives. Every business owner should make a plan for 2023 and fill the gaps left by the previous one. In this article, are some areas of business you can improve.
By Austin Rotter2 months ago in Motivation
Austin Rotter on Understanding the Importance of ‘Everything as Code’
Everything as code is a way to manage the various components of an organization’s infrastructure, including its tools and software. It takes the manual processes that people perform and turns them into code so that machines can perform those tasks. This process is then documented and can be accessed by humans. Everything that teams need to agree on is automatically “codified” into a configuration file that machines can access.
By Austin Rotter3 months ago in 01
Austin Rotter Gives His Tips for Ridding Your Business Schedule of Inefficiencies
Unfortunately, many businesses utilize scheduling approaches that are rife with inefficient practices. If these inefficient processes are not working correctly, they could lead to customers leaving your company and missing out on profits. Fortunately, there are several ways to improve the efficiency of your scheduling system.
By Austin Rotter3 months ago in 01
Austin Rotter Shares Ways Brands Can Take Advantage of Web3
Due to the potential of web3 technologies to transform how brands interact with their customers, many companies are still reluctant to embrace them fully. However, they are starting to experiment with these platforms to attract their Millennial and Gen Z customers.
By Austin Rotter3 months ago in 01
Austin Rotter on The Difference Between a Manager and a Leader
Management is a type of role that involves controlling a group of people to achieve a specific objective. Leadership is a type of ability that enables individuals to influence and motivate others. The goal of management is to control a group or organization to achieve a specific objective. Managing involves ensuring that daily operations are carried out according to the plan. On the other hand, a leader is responsible for inspiring and motivating their team members.
By Austin Rotter3 months ago in Journal
Austin Rotter on How to Know if Your Business Needs an Executive Chair
A CEO is considered to be the highest-ranking individual in a company. They oversee the company's operations and make significant decisions. In addition, the CEO is also the primary point of communication between the company's board of directors and its corporate operations. The board of directors and the company's shareholders elect the CEO. They then report to the chair and the other board members.
By Austin Rotter3 months ago in Journal
Austin Rotter Discusses Why We Must Support Small Businesses
Due to the Corona crisis, many small businesses had to close their doors temporarily. As the stores affected by the crisis are opening up again, we can give back to the local community by supporting the small businesses that improve our lives. These businesses are necessary to benefit from the many benefits that they provide. Although they are often considered the underdog compared to global corporations and extensive supply chains, supporting local businesses can make a huge difference in our lives. Here's why we must support small businesses:
By Austin Rotter4 months ago in Journal
Digital literacy in Business Isn’t a Negotiable Anymore
Today, digital literacy is a skill that people need to have to thrive in a more digital society. This is because the increasing number of people using mobile devices and online platforms has made accessing information easier.
By Austin Rotter5 months ago in Journal