Stand out on LinkedIn with an effective Bio and About section!

LinkedIn is a perfect place to develop your career goals. Regardless of whether you are a freelance worker, working full-time, or have your own business, being on LinkedIn will allow you to make new, valuable contacts and expand your online presence.

But how do you get noticed by the right people and find new development opportunities? It's best to start by effectively completing the sections Bio and About. In this article, we'll show you how to do it best while standing out from the crowd.

What is LinkedIn, and how is it different from other platforms?

To properly prepare your communication on LinkedIn, you have to realize that it is an entirely different portal than Facebook, Twitter, or Instagram. Solutions that work there are rarely appropriate here. LinkedIn is a portal that is much less used for conversations with friends and much more for broadly understood business communication and building a professional image. It is a portal of experts, so your content must be professional.

What does a presence on LinkedIn give you?

You gain access to many job offers from your home country and abroad based on your experience and skills.

You add information to your profile on LinkedIn, such as completed schools and universities, workplaces, and positions held.

Thanks to such transparency, potential employers and clients can verify that you are the person they need. Providing this type of information will also allow you to build an image of an expert in the niches you are interested in.

LinkedIn is a platform that connects people with similar professional experiences and interests. It gives endless opportunities for establishing fruitful contacts and cooperation, even between people from two ends of the world.

• Knowledge directly from experts

As previously mentioned, LinkedIn is a platform on which professional content is posted. Additionally, they come from real experts whose experience can be quickly verified. Thanks to this, this medium is a real mine of expert knowledge.

What does Bio mean and About section?

Bio meaning

It is an abbreviation of the word "biography" or "biography". The term is commonly used in the context of social media. It describes the part on the profile where we publish biographical information as the essential information about our company.

Why Bio is important?

The function of the Bio is similar to that of the headline. It aims to encourage recipients to stay on our profile longer and indicate what content can be expected. For example, if we see someone in Bio that stated "graphic designer", we will have specific expectations towards their profile and posted content.

Things to put in your Bio:

• education
• profession
• place of employment
• location of
• interest
• information about products and services
• quotes

About - definition

Is a common section in social media, where information about a given profile is placed. In the case of a private person's profile, there may be topics such as a description of initiatives undertaken in connection with working life or a description of interests. In turn, the companies in this section may contain information about the brand's history or a description of the services or products offered.

What's the difference between the About section and Bio?

Bio allows you to post short and most important information about a given profile. However, they are rudimentary and are only for a quick presentation. Only in the About section, we can find more details for which in Bio - was not enough space. In this part, we can write about everything important and valuable for our recipients.

Why is the About section important?

The section About is a place that allows us to supplement or expand the information contained in the Bio. When in Bio is limited, in the About section, you can add longer content.

What can be included in About?

• professional experience
• company history, brands
• information about products or services
• interests
• loose facts about yourself

How to write a Bio on LinkedIn?

Below is a list of tips you should follow on LinkedIn to write a great Bio and consistently build your online presence.

1. Limit Emoticons

LinkedIn is a different type of social networking site than Facebook, Instagram, or TikTok. Unlike the mentioned, LinkedIn users don't use this platform to connect with friends, find beautiful photos, or find fun content. LinkedIn is a portal where you build your professional image, look for a new job and get in touch with professionals from various industries.

These differences result in a different way of communicating. What works on other portals may be perceived as infantile on LinkedIn. That is why emoticons that work well on Instagram - on LinkedIn may be perceived as unprofessional. Use emoticons with caution and take care of the professional, business nature of your Bio.

2. Use hashtags

Sometimes a hashtag says more than a thousand words. And additionally, it saves a lot of space, which, as you know, there is not much in Bio. Therefore, instead of creating extensive descriptions of what you do or what issues you raise, use hashtags. It is an understandable and straightforward way of communication.

3. Add the slogan

Many brands (the more world-famous) choose to include the slogan in Bio. Thanks to this, it is easy to maintain consistency on each platform and get recipients to identify a specific brand slogan. It's also a short but blunt way to introduce who you are and show off your mission.

4. Define your audience

In Bio, you can directly write to whom the profile is directed to attract the audience you really care about. If you successfully define your audience and communicate in a way that suits them, you will only gain! However, if you try to appeal to everyone, you won't get the right results.

5. Show how you work

Tell the audience what your business is based on. On membership? On the exchange of information? It is also your chance to show what makes you stand out and what benefits you offer your recipient. Be sure to show them what they will gain if they stay with you longer.

6. Use words related to the brand

Use words related to your brand - that is, words that will clearly indicate you or your project. Remember how you search for products or services of specific brands or people yourself. Google robots, Nike shoes, marketing agency Warsaw ... Teach your audience to think about you in particular contexts.

7. Use keywords

Use words that are synonymous with you or your project. This way, you will get people used to associating important terms with you.

For example, if you have a courier company, ask yourself how you want people to express themselves about your service. Let's assume that you bet on words such as: fast, reliable, or timely. Now it is enough to use them in your message consistently.

8. Provide contact and location information

Always make sure you are easy to find. Put details about your location and contact with you in a visible and easy-to-find place.

There is a separate tab on LinkedIn for Contact Information, but it will be helpful to include it in Bio. Not everyone will want to go to the following sections on your profile.

9. Show your character

Don't be entirely fooled by the "professional" aura on LinkedIn. This "professionalism" is not meant to limit your identity. If a specific way of communication distinguishes you, stick to it. You cannot afford a lack of image coherence. Make it clear what makes you are different from the rest of LinkedIn profiles.

How complete the About section on LinkedIn?

Below is a list of reliable tips for completing the section effectively About. Thanks to them, you will effectively convince each recipient that you have a lot to offer!

1. Introduce Yourself

This is a mandatory part of each About section. Remember that not everyone will always know who you are and what you do. Therefore, you must make sure you introduce yourself in a short but exciting way.

2. Show your authenticity

Everyone knows that the main purpose of being on LinkedIn is promotion. Therefore, you must show that you genuinely believe in what you are doing. You can share with the recipients the current effects of your activities or plans for further development. It is also worth considering some action for social or economic activities.

3. Share your work experience

Show where you started and how you got to where you are today. You will gain trust in your recipients. They will be able to verify your experience at any time and make sure that you are familiar with what you write about.

4. Use numbers and dates

Include in the description numbers that are important to you, and above all, to your audience. For example, if you are involved in trading, share how many products you have sold and how many satisfied customers you have.

You can also put numbers in the form of dates. Try to do this when describing your career path or by listing important events for your projects.

5. Show why someone should choose you

LinkedIn is full of experts in a wide variety of fields, so you need to give your audience something to convince them that you are their best choice.

You can tell them about your unique abilities and point out specific examples of how they were helpful. You can also show projects that you are proud of and which have brought you the greatest success. Remember that you have to stand out while being credible.

6. Use keywords

Use keywords that are related to you and your industry. Ideally, you should consistently use the same set of words for each medium. Thanks to this, people will start associating specific phrases with you or your project. In addition, it will help you position yourself on searches that are important to you.

7. Remember about Call-To-Action

Convince others to take a specific action. This could be seeing your LinkedIn profile or contacting you. Most importantly, you tell your audience what to do after reading your description. Don't be under the illusion that anyone who reads it will automatically give you a "follow".

8. Show what you can

Show off your skills. Don't be vague. For example, if you are familiar with a particular tool, list exactly what you can do with it. It's best to indicate how the skills were helpful to you and how you used them. You can write about it or link to a specific project.

9. Share an excerpt from your life

Show that you trust your audience and you are open to them. Share a story or fact from your life. It is not about revealing your secrets to others but about showing yourself from a friendly, more human side.

You can tell how you chose a given profession or how you created one of the projects. Was it a dream? Or maybe an ordinary coincidence? People value such stories more than dry facts.

Summary

LinkedIn offers tremendous development opportunities. However, not everything happens immediately. To take full advantage of this platform, it is first necessary to ensure that our profile presents us at the best possible side and has all the information essential to our recipients. In this way, you will strengthen your online presence and establish a lot of valuable contacts.